Today’s empowered consumers want to shop anywhere, anytime and they expect nothing less than a seamless experience with all their needs accommodated as they shift among mobile, digital and physical channels. They want the freedom and choice of online shopping, balanced with the comfort and immediacy of a physical store. They want to research and select items from their armchair, check out offers when they’re on the move and then try out products in the store.
Listen to this on-demand webinar with experts from Aberdeen Research to discover why companies that empower business users—and reduce reliance on IT— are able to create more engaging customer experiences, and learn about the technology tools that make it possible.
Read this ebook from the Aberdeen Group to see the results of a wide-ranging study of retailers across multiple segments. Find out what it takes to enhance loyalty and satisfaction while increasing sales and margins in the connected-customer era.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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