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customer data activation

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Published By: First Data     Published Date: Apr 25, 2013
Traditional direct mail campaigns often deliver anemic response rates and direct mail campaigns sweetened with discounts donít fare much better. Poor results combined with escalating printing and mailing costs and changing consumer expectations means that businesses must find more effective ways to get consumersí attention.
Tags : 
direct mail, gift cards, prepaid incentive, coupon, call to action, incentive cards, direct marketing, customer experience, lead generation, customer engagement, foot traffic, grand opening, customer data, consumer behavior, relationship marketing, loyalty program, direct response, mailing list, card activation, shopping patterns
    
First Data
Published By: SessionM     Published Date: Jan 24, 2018
Download Gartnerís latest Market Guide for Master Data Management of Customer Data Solutions to learn market definition, analysis and recommendations, the criteria necessary for evaluating marketing data management solutions and how master data sits in the middle of the 360į customer view.
Tags : 
customer engagement, unified customer profile, customer data platform, data orchestration, customer data activation, machine learning, data integration, personalization, cross-channel campaign management, single customer view, 360 profile, customer retention, customer loyalty, customer lifetime value, closed loop offers, next best offer, loyalty automation, loyalty platform, customer data management, customer data platform
    
SessionM
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