Discover how the CMO is evolving from brand guru into customer advocate. With key actions for creating a truly customer-centric marketing organisation.
Read this report to discover:
• how and why the marketing organisation must transform
• why CMOs must expand their knowledge and responsibilities beyond traditional marketing
• how to measure success in a customer-centric environment
• seven key actions for creating a customer-centric marketing organisation.
In order to appeal today’s empowered audiences, you have to deliver highly personalised marketing experiences that respond to their needs and behaviour. Read this report for actionable insight into customer-centric marketing.
Savvy marketers need savvy solutions.
Pega Marketing is a customer-centric marketing solution that leverages predictive and adaptive analytics to provide real-time marketing offers and treatments that help drive customer lifetime value. A Forrester Consulting study found that Pega Marketing achieved an overall Return On Investment (ROI) of 438%, and more than $64 million in incremental sales. Download the Forrester Total Economic Impact™ Study to fully understand how Pega Marketing helps improve customer retention, drives incremental sales, and creates across-the-board efficiencies.
Published By: Evariant
Published Date: Nov 20, 2018
As the healthcare landscape continues to move toward a customer-centric approach, there’s a lot healthcare can learn from retail. More specifically, lessons from retail call centers offer the healthcare sector best practices to provide better personalization in their engagements with consumers and patients – before and after clinical encounters.
This guide explores three ways retail call centers provide experiences that healthcare leaders can incorporate to provide the personalization needed to impact consumers in today’s evolving healthcare marketing landscape.
In a world of perpetual innovations in technology, brands are continually stuck between slowing down and reinventing the wheel of martech which keeps them going, and staying put with delays in data activation. But they don’t have to settle for either of these approaches.
Now is the time for enterprises to reclaim their brand’s independence in agility, innovation and customer obsession, removing all traces of vendor lock-in, slow-down or strategic compromise with a comprehensive, centralized approach to marketing technology which goes beyond DMP: Intelligent Orchestration.
Published By: iKnowtion
Published Date: Sep 14, 2010
The terms "customer segmentation" and "customer predictive modeling" are often used interchangeably, however, they're very different and support different business objectives. This paper explains why both are required to effectively compete in today's customer-centric marketing landscape.
Published By: Teradata
Published Date: Jun 14, 2013
This paper explains how customer relationships can be threatened by lack of insight into their behaviors and preferences and how financial services organizations can use data analytics and customer-centric marketing to improve these relationships and drive business.
Published By: Iterable
Published Date: Sep 07, 2018
Today’s consumers are more informed, diverse, demanding and well-connected than ever before. With nearly unrestricted access to shopping resources used for discovery, comparison, and purchase, consumers are able to shop at will, often independent of branded retailer guidance. This rise of consumer independence can be attributed to the emergence of technological advancements favoring consumer empowerment; however, the repeated failures of brands to proactively offer personalized, high-value shopping experiences at scale is a significant contributing factor of consumer exodus.
This has fostered an inclination among shoppers to become self-reliant in their pursuit of purchases, effectively shutting out promotional outreach from brands. Many brands continue to fall out of touch with their customers because they’ve lost sight of their customers’ true needs. Customer centricity has long been the foundation for modern marketing, but the brands which fail at creating deeply personalized market
This report, based on a survey of more than 2,000 digital marketers and ecommerce professionals in Asia Pacific, Europe and the US, explores the extent to which organisations are stepping up to the customer-centric approach.
As media and channels proliferate with the upsurge in digital touchpoints, we have access to massive volumes of customer data. This leads to the personalization of customer interactions that drive customer strategy as a business strategy.
An effective marketing investment strategy will help you take inventory of your current measurement framework and develop a more accurate, reliable and consistent strategy for assessing and improving the performance of your marketing spend.
Published By: Sitecore
Published Date: Mar 03, 2016
By hearing their story, you’ll get the following questions answered: What are key steps to consider when adopting customer-centric business objectives?
In what ways has Sitecore been a sustainable platform for Uponor’s digital growth?
What methods can you use to develop your organization's digital vision?
Start on the road to marketing maturity!
Published By: Marketo
Published Date: Mar 11, 2014
Savvy B2B marketing leaders are going beyond revenue performance management to transform marketing into the architect of engagement across the customer life cycle. Lead-to-Revenue Management (L2RM) platform vendors are stepping up with tooling that enables customer-centric, multichannel, personalized marketing — at scale. Companies that have implemented an L2RM automation platform have seen results in both organizational maturity and business impact. According to a Forrester survey, L2RM platform users contribute more to the sales pipeline, have higher levels of process maturity, measure results more holistically and collaborate better with their sales colleagues.
Everything you need to know now to be successful in today’s buyer-driven market - from selecting the right marketing automation platform and developing customer-centric content, to identifying and reporting on the right metrics to demonstrate and predict marketing’s impact on sales and revenue.
The demand for customer centricity is not only increasing it's becoming the driving principle behind any successful customer service strategy. Learn more about the recommended approach to customer centricity, from Marlon Machado, Product Manager, IBM and Brad Herrington, Sr. Manager, Solutions Marketing, Interactive Intelligence.
The marketing landscape is changing before our eyes. New entrants, empowered consumers, and fragmented media options require marketers to change their tune – forever. Learn to prepare for the new environment and how to measure your success.
See why Oracle is named a leader for Enterprise Lead-To-Revenue Management Platform Vendors. L2RM platform vendors like Oracle are stepping up with tooling that enables customer-centric, multichannel, personalized marketing -- at scale.
Marketing executives, face a constant stream of business pressure. At the same time, customer expectations are increasing and customer satisfaction is becoming increasingly difficult This report provides a blueprint of what best-in-class CMO's (Chief Marketing Officers) do differently to improve marketing effectiveness through marketing automation.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
Data Centre Dynamics Ltd.
102-108 Clifton Street
London EC2A 4HW