Discover how the CMO is evolving from brand guru into customer advocate. With key actions for creating a truly customer-centric marketing organisation.
Read this report to discover:
• how and why the marketing organisation must transform
• why CMOs must expand their knowledge and responsibilities beyond traditional marketing
• how to measure success in a customer-centric environment
• seven key actions for creating a customer-centric marketing organisation.
Published By: Zuberance
Published Date: Feb 11, 2012
Energizing your enthusiastic customers (AKA "Brand Advocates") can bring you the ultimate prize: a powerful marketing force whose recommendations drive sales. Read social marketing success stories in Hospitality, Software, Fitness, Consume
Employee-shared content increases reach 10x and engagement 8x. That’s why leading brands are launching Employee Advocate Marketing programs to drive the marketing metrics they care about most, including increased awareness, social engagement and new customers.
But what are the steps they took to launch and maintain a successful program? Download this guide and step-by-step checklist for everything you need to know to launch an employee Advocate Marketing program.
Download the guide and checklist to learn:
• The steps to launch an employee Advocate Marketing program
• Proven best practices to grow your program
• The recommended timeline and steps to ensure the program drives your goals
Published By: Telerik
Published Date: May 31, 2016
Digital Business Transformation (DBT) is a focus of organizations ranging from small, non-profit associations to multi-billion dollar healthcare systems. The primary areas of DBT include moving from brick and mortar to online transactions, automation over human interactions and gaining immediate insight into activities to drive instant and constant improvement. At the forefront of DBT is Digital Marketing. Marketing’s primary job of gaining mindshare and communicating the right messages along each customer’s individual journey— from prospect to repeat buyer and brand advocate— lends itself to the digital medium. Marketing’s mission of continuous customer engagement depends on the ability to change strategies and tactics as needed.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
Data Centre Dynamics Ltd.
102-108 Clifton Street
London EC2A 4HW