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Results 151 - 175 of 8287Sort Results By: Published Date | Title | Company Name
Published By: Adobe     Published Date: Oct 08, 2019
As a B2B marketer, you know it’s important to be “customer obsessed,” but you might be missing a critical piece of content strategy that can make a huge difference on your bottom line. According to Content Marketing Institute, 77 percent of the most successful B2B content marketers use personas. By developing strong personas, you can deliver highly customized content to your audience and improve their experiences with your brand. If it seems daunting, we recommend taking a “crawl, walk, run” approach.
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Adobe
Published By: ASG Software Solutions     Published Date: Aug 09, 2008
ITIL provides a framework of customizable best practice initiatives that help organizations consistently deliver high-quality IT services. Effective ITIL implementation adds value to the IT infrastructure and improves business and service delivery.
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asg, cmdb, bsm, itil, configuration management, metadata, metacmdb, lob
    
ASG Software Solutions
Published By: ASG Software Solutions     Published Date: Jul 27, 2009
To meet the challenges of intense competition and increasing customer demands, companies must tightly align their IT service management with business issues and priorities. This paper outlines the maturity steps involved in the progression towards proactive Business Service Management (BSM) and explains how ASG's metaCMDB helps secure its seamless adoption.
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asg, cmdb, bsm, itil, bsm, metacmdb, configuration management, metadata
    
ASG Software Solutions
Published By: ASG Software Solutions     Published Date: Apr 02, 2008
Business Service Management (BSM) is of growing importance in the IT world. By managing IT systems according to the business services they support - like order entry, online sales, shipping, or customer service - IT is able to deliver on real business goals like providing competitive advantage, improving customer satisfaction, driving revenue growth, and increasing shareholder value.
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asg, cmdb, bsm, itil, bsm, bsp, metacmdb, configuration management
    
ASG Software Solutions
Published By: ASG Software Solutions     Published Date: Feb 23, 2010
There are success stories of businesses that have implemented Business Service Management (BSM) with well-documented, bottom-line results. What do these organizations know that their discouraged counterparts don't?
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asg, cmdb, bsm, itil, bsm, metacmdb, archiving, sap
    
ASG Software Solutions
Published By: Context Optional     Published Date: Mar 09, 2010
If you're a brand marketer or digital agency looking to amplify your social marketing initiatives this year, this document will guide you through the growing world of Facebook apps. Today, there are more than 500,000 active applications on Facebook, but of these only 250 applications have more than one million monthly active users. You've downloaded this guide because you recognize that marketing today means creating a two-way dialogue with your customers.
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context optional, social media, facebook, social networking, social applications, social marketing, email newsletters
    
Context Optional
Published By: Sitecore     Published Date: Nov 04, 2009
This report highlights the strategic value of a next generation web content management system integrated with lead scoring, email marketing, customer relationship management, and web analytics. The report links the technology and practices of Best-in-Class organizations to engage customers, provide personalized experiences and manage the lead lifecycle.
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sitecore, aberdeen, lifecycle management, web content management, analytics, crm, emarketing, email marketing
    
Sitecore
Published By: Sitecore     Published Date: Jul 08, 2009
This whitepaper discusses the need to target outcomes and focus on building a complete, 360-degree view of your customers -- who they are, where they came from, what they do, and how you can best meet their needs.
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sitecore, customer experience, lifecycle management, web content management, analytics, crm, emarketing, email marketing
    
Sitecore
Published By: Nuance Communications     Published Date: Mar 16, 2010
The recent economic downturn has created some formidable challenges for the retail banking industry. Fraud and identify theft are on the rise, costing banks big money and raising customer concerns about security.
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nuance, retail banking, fraud, identify, contact, theft, outbound
    
Nuance Communications
Published By: Nuance Communications     Published Date: Jun 17, 2009
The response to possible bank card fraud is one of the most important factors affecting the relationship that customers have with their bank. For customer-centric financial institutions who issue millions of bank cards, any instance of possible fraud is both a business risk to be managed and an opportunity to strengthen customer relationships.
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nuance, retail banking, fraud, identify, contact, theft, outbound, business risk
    
Nuance Communications
Published By: Nuance Communications     Published Date: May 28, 2010
Register today to view to the webcast Proactive Notifications for Financial Services: Using Automated Customer Communications to Manage Risk and Retain Customers.
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nuance, retail banking, fraud, identify, contact, theft, outbound, business risk
    
Nuance Communications
Published By: ExpertVoice     Published Date: Sep 25, 2019
When Q4 rolls around, people start hanging Christmas lights, planning family gettogethers, stocking up on booze for said family get-togethers — and buying gifts. It’s true, the last quarter of the year is great for sipping eggnog, but it’s also when big and small businesses alike make or break their revenue goals, often making 20-30 percent of their annual sales, according to the National Retail Federation. With the average holiday shopper purchasing 16 gifts during the season, wintertime is salestime. We’ve compiled the 10 things brands and retailers can do to boost revenue during the holiday season — and keep customers coming back for more.
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ExpertVoice
Published By: Marketo     Published Date: Sep 03, 2019
Across all industries, marketing increasingly plays a critical role in company growth. It is the marketer’s responsibility to help their organization retain, nurture, and increase their customer base—not an easy task. Having the right technology and skill set is essential to provide measurable ROI and deliver on the bottom line. Everything starts with the customer, and the tech needed to assist them on their buyer journey. By harnessing a well-considered MarTech stack, marketers can bring order to the overwhelming volumes of data they collect from online and offline interactions with prospective and existing customers. Better yet, this technology enables you to make those insights actionable, meaning you can make informed decisions. Download this ebook for eight practical steps your organization can take to put together a high-performance MarTech stack.
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Marketo
Published By: Marketo     Published Date: Sep 03, 2019
Need a more significant ROI from your campaigns? Shift your thinking towards acquiring, retaining, and growing high-value accounts: companies or consumers that are high-yield and a better fit for your products or services. New channels, strategies, & technologies now help organizations of all sizes to implement an account-based marketing (ABM) strategy. Download Marketo's best-in-class Definitive Guide to Account-based Marketing and you'll learn: How to identify, prioritize, and profile the right accounts Creating a winning ABM strategy Creating the right content Which channels to leverage and how to coordinate them How to measure, analyse & optimize ABM campaigns What an ABM strategy that spans the entire customer lifecycle looks like in action
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Marketo
Published By: Marketo     Published Date: Sep 03, 2019
Your website is the hub of interaction between your company and your customers, and in an increasingly competitive digital landscape, today's buyers aren't simply looking for a one-size-fits-all customer experience. Web personalization empowers you to provide more relevant experiences to online visitors and speak to them with personalized messages at scale. It enables you to communicate across all marketing channels with a consistent voice and user experience that builds trust, engagement, revenue, and loyalty. In this ebook, discover how to: Integrate web personalization into your marketing strategy Incorporate cross-channel marketing in your web personalization strategy Create content to maximize the impact of personalization Leverage AI and machine learning to provide personalized web content Measure impact and success Choose the right web personalization tool for you Build a website that accelerates engagement, conversion, and retention by downloading the Introductory Guide to
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Marketo
Published By: Marketo     Published Date: Sep 03, 2019
From a consumer perspective, the best brands are those that weave themselves into their customers’ lives—becoming a part of their identity. These brands are present all the time without obvious detection or being seen as a distraction. They don’t just show up to demand something—Buy Now! Start Today! Click Here!—but they don’t wait on the sidelines either. So what makes these brands so successful? Instead of being seen as overbearing, these brands are successful because they are listening and responding to customers' wants and needs. They effectively practice omni-channel marketing—marketing that seeks to provide a seamless customer experience, regardless of channel or device. Download this ebook to learn about the benefits of an advanced omni-channel marketing strategy, including how to: understand your customer journey align your organizational structure to support your omni-channel strategy coordinate your channels choose the right tools
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Marketo
Published By: StrongMail     Published Date: Sep 08, 2010
With more than 500 million active users, Facebook can be an extremely effective channel for engaging customers around your brand. However, before you rush out to build a fan page, you need to first understand the best way to interact with them based on conversations about your brand that are already happening on the social web.
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strongmail, email, facebook, channel, social networking
    
StrongMail
Published By: AWS     Published Date: Oct 01, 2019
By 2020, Gartner predicts 100% of new entrants to IT – and 80% of historical vendors – will offer subscription-based business models to their customers. These organizations are prioritizing the cloud over on-premises data centers and legacy software, so they can more efficiently deliver highly available, scalable, and cost-effective service offerings. To remain competitive, you need to modernize your approach to .NET development – and Amazon Web Services (AWS) is the ideal place to start. This whitepaper will explore best practices for containerizing your Windows workloads on AWS, including how to design your containers, which AWS services to leverage, and how to modernize your existing .NET applications for the cloud.
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AWS
Published By: AWS     Published Date: Oct 03, 2019
Christian Elsenhuber - AWS & Carsten Duch - SUSE Join our webinar and learn more about the SUSE Cloud Application Platform on Amazon Elastic Kubernetes Service (Amazon EKS). The webinar will show you how SUSE accelerates the use of applications in containers. With integrated automation and customization features, SUSE helps your DevOps teams deliver container applications, accelerate innovation, and improve the responsiveness of your IT.
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AWS
Published By: AWS     Published Date: Oct 07, 2019
Imperva, an APN Security Competency Partner, can help protect your application workloads on AWS with the Imperva SaaS Web Application Security platform. The Imperva high-capacity network of globally distributed security services protects websites against all types of DDoS threats, including networklevel Layer 3 and Layer 4 volumetric attacks—such as synchronized (SYN) floods and User Datagram Protocol (UDP) floods—and Layer 7 application-level attacks (including the OWASP Top 10 threats) that attempt to compromise application resources. Harnessing real data about current threats from a global customer base, both the Web Application Firewall (WAF) and DDoS protection, incorporate an advanced client classification system that blocks malicious traffic without interfering with legitimate users. Enterprises can easily create custom security rules in the GUI to enforce their specific security policy. In addition, this versatile solution supports hybrid environments, allowing you to manage th
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AWS
Published By: AWS     Published Date: Oct 07, 2019
Software development has evolved from rigid waterfall methodologies to more streamlined approaches, like Agile and more recently DevOps. This evolution has taken place in large part to shorten development life cycles and meet increased business demands. Today, businesses of all sizes have built an advantage by implementing a DevOps culture and processes, which break down silos between development and operations, allowing organizations to create better software faster. As organizations implement DevOps on Amazon Web Services (AWS), they need to understand the security implications. The AWS Shared Responsibility Model makes clear that AWS secures what’s “on the cloud,” while the customer is responsible for securing their assets “in the cloud.” When AWS customers go about securing their DevOps environments, they need to do so in a way that provides robust protection without limiting developer agility.
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AWS
Published By: AWS     Published Date: Oct 09, 2019
When determining the best way to protect their applications and data on Amazon Web Services (AWS), organizations are often challenged by the high total cost of ownership and threat dwell times found in other security solutions. Armor can help your organization overcome these barriers and increase awareness of what is being deployed, and where, so you can better control your security policies. Attend our upcoming webinar to see how Armor helps customers reduce their time to market, accelerate development timeline, and gain quick, secure application access.
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AWS
Published By: AWS     Published Date: Oct 09, 2019
Fulfilling the security and compliance obligations within the AWS Shared Responsibility Model is critical as organizations shift more of their infrastructure to the cloud. Most infrastructure and application monitoring solutions haven’t caught up to meet these new requirements, forcing IT and security teams to resort to traditional monitoring strategies that don’t allow for innovation and growth. Join us for this webinar to learn how Splunk and AWS give you end-to-end visibility across your applications and help quickly detect potential security threats. Find out how Experian leveraged Splunk Cloud to deliver log data in near real-time to their operations teams for analysis and monitoring, roll out new features/updates faster, create reusable features to deploy in multiple customer environments to scale with their business, and ensure adherence to security and compliance standards.
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AWS
Published By: AWS     Published Date: Oct 09, 2019
Pokémon experienced massive growth in the number of downloads for their most popular gaming app. Ensuring customer data was managed, secured, and private was a top priority for their Information Security team. Join us to learn how Pokémon leveraged Sumo Logic on AWS to implement a security analytics solution to scale with their rapid growth. Pokémon will also discuss how they strengthened their overall security posture, gained a unified view of operations, and delivered on their core values of trust and child safety.
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AWS
Published By: AWS     Published Date: Oct 09, 2019
Businesses are often challenged with the complexities of protecting their physical, virtual, and cloud workloads while also meeting their part of the Amazon Web Services (AWS) Shared Responsibility Model. IT security leaders are inundated with too many security tools that aren’t built for their specific environments. Additionally, these responsibilities often entail large amounts of manual processes and people to administer them. As such, there is a need for a solution that provides a secure environment for you to transact your business without slowing you down. Trend Micro™ Deep Security™ is optimized to support the broadest set of platforms and environments (on-premises, virtual, on AWS, or containers) while delivering multiple threat defense techniques to help DevOps teams rapidly detect security incidents, fulfill compliance requirements, and securely deploy containers. In this webinar, you’ll learn real customer use cases that have successfully leveraged Trend Micro Deep Securit
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AWS
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