Published By: Salsify
Published Date: Mar 15, 2019
Enhanced content, or the below-the-fold rich media on retailer product pages, is the best way to tell your brand's story and differentiate from your competition. It also happens to be one of the best ways to improve conversion rates (by an average of 25%). Get a comprehensive guide on how to select the best performing content for your brand and deliver it across your sales channels for the broadest impact.
This new ebook created in collaboration with Hinge Consulting will arm you with the data and guidelines you need to tell your brand story across the digital shelf.
You will learn:
How to think creatively about the most relevant enhanced content to include in your story
How to scale your brand content across your most important retailer sites, including Amazon and Walmart
How to measure the most important KPIs to communicate the impact of rich media
Salsify is the product experience management platform for thousands of brands and retailers worldwide.
How Six Companies Innovate with API Management
Companies are hungry for ways to innovate in the digital age, and as enterprises have experimented with new technologies, it’s become clear that success requires expanding the reach of digital assets beyond a business’s internal talent. The connected experiences that customers demand occur across a range of channels, and the people building those experiences can be a developer building a mobile app in her garage just as easily as an IT engineer. Businesses need to make their digital assets leverageable to more developers so they can build more digital experiences across more channels, scalably and securely, to engage more customers.
In this brief, we explore the diverse ways that innovation leaders have leveraged APIs to transform the way their companies do business. Download this brief to learn more about how to use the power of APIs to open new business channels for your company.
The digital economy is dramatically changing how consumers shop and interact with businesses.
They expect a fast, convenient and highly secure digital experience. With the average company lifespan decreasing rapidly, merchants have to operate as a true digital enterprise to stay competitive and to stay in business.
Payment and fraud management is no longer a back-office utility. It is a prime differentiator, critical to achieving competitive advantage, improving customer experience and reducing risk. Digital transformation is not simply a market buzz word. It is real. And those who don’t embrace it are in a position to lose. By 2020, eCommerce sales as a percentage of retail sales are forecast to be 12.4% compared to 8.0% in 2016, according to eMarketer. And engaging customers digitally across channels remains a top digital initiative. While there are several drivers of growth in the digital economy, none are more significant than the force of mobile and cloud technologies. Innovation
Marketing automation is quickly becoming a competitive necessity for most organizations. According to a recent Demand Gen Report, 42% of b2b marketers identified marketing automation as the tool they plan to test or deploy in 2016—beyond predictive analysis, account-based marketing, lead nurturing, and attribution modeling.
Download this white paper to discover how to use marketing automation to attract, engage, and convert buyers across all marketing channels by streamlining workflow, monitoring social, and managing content.
These days, everyone knows people use multiple channels for shopping, researching products, and communicating with friends and colleagues. Marketers have responded by using a variety of channels to communicate their message. In fact 55% of marketers use at least 10 channels within their marketing channel-mix according to the findings of recent Aberdeen research.
The facts are:
Utilizing multiple channels has become the ‘new normal.'
Simply adding yet another channel within the channel-mix is not enough for marketers to differentiate their business.
Instead, savvy marketers distinguish themselves by orchestrating campaigns across all channels to deliver truly personalized and consistent conversations.
Download this guide to learn the business value marketers derive by mastering orchestration of omni-channel marketing campaigns. It’ll also reveal several building blocks marketers must use to achieve superior results.
Today’s consumers are more demanding than ever before. They want experiences that are personalized, relevant, and consistent—whether they’re interacting with your company online, in-store, or on the phone. Oh, and they want only positive experiences. Poor customer service is unacceptable across any channel, including the often-overlooked mobile device.
Download this brief to learn how you can deliver the most meaningful, positive, and consistent customer experiences across all channels that enhance loyalty and deliver results.
Much of the customer experience is broken because the marketing experience is broken. But it’s not marketing’s fault. With legacy technology, marketers only get a distorted view of the customer because data silos cannot be shared across channels. In fact, a recent Forbes article states that “65% of marketers are not giving consumers what they want.”
Read this guide to discover how to provide customer experiences that are managed as carefully as the product, the price, and the promotion of the marketing mix.
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy aligned to buyer needs across all phases of the buying process — marketing automation. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions. The Modern Marketing era is driven by the self-educated buyer who marketers must engage to achieve a relevant, targeted, and value-based customer experience. Find marketing automation fundamentals here.
A rewarding customer experience is the central aim for luxury gift company 1-800-Flowers.com: a fast, intuitive shopping process helps keep consumers loyal to its brands. Working with IBM, the company has built a master data management (MDM) system that helps deliver a more seamless experience to shoppers across multiple brands and channels.
Across industries, customers today wield more power and greater choice than ever before – a power that they exercise by shifting their attention and spending (across multiple channels/devices in near-real time) from provider to provider. In this environment of hyper-connectedness and diminishing customer loyalty and fleeting human attention spans, the battle for holding customer interest and engaging him/her meaningfully requires, first and foremost, an everlasting commitment to "relevance. "Being relevant and demand-driven is of paramount importance to the media industry, but it is no less important to any industry that operates in a B2C world. However, adapting to the ever-rising expectations and changing buying behaviors of customers is becoming a Herculean task, requiring both business and technology transformation.
This paper illustrates how Marketers today are now equipped with the strategies and technologies to better capture consumer attention. To do this, they need to orchestrate individualised customer experiences across the digital channels.
Over the last five years, there has been a major shift in how enterprises need to look at and secure customer identities while offering access to critical applications. Hyper-connected customers are blurring the lines of customer interactions. They’re adopting new patterns of engagement that spread the customer journey and experience across multiple channels.
Today’s marketing leaders need sophisticated tools to turn data into cross-channel insights that improve performance. In a new report, Gartner compares 11 digital marketing analytics solutions across five key areas: data integration, exploration, advanced models, platform integrations, and measurement.
Selecting the best solution for your team requires thoughtful analysis. How will you determine the best fit? Gartner’s Magic Quadrant can help.
The Sojern Traveler Platform offers hotels of all sizes access to over 350 million traveler profiles that allow you to precisely target prospects at all stages of the marketing funnel. You can also manage campaigns across multiple channels and devices, maintain brand awareness, increase purchase consideration, and turn site visitors into hotel room bookers.
At the center of every shopping experience is the payment process. The way that brands
connect their products and services to their customers, and in turn receive their payments, is
the foundation upon which shopping is built. Digital payments, both online and in-store, are
transforming that foundation.
80% of Americans are now shopping through online channels on at least a monthly basis, and digital payments have
become a primary stream of revenue for brands across all channels1. While offering digital payment options has the
potential to simplify life for customers and increase conversion rates, they are creating an additional layer of complexity
that is challenging to keep up with.
Between the expanding number of digital payment technologies, the increasing number of devices payments can be
completed on, and the continuous blurring of digital and physical buying experiences, it is critical to ensure payments will
be successful for every person on every device and in every location.
Published By: Location3
Published Date: Aug 31, 2018
When we released our first white paper in February 2015 discussing the ways multi-location businesses were using online media to drive in-store visits, most of the strategic opportunities being leveraged by marketers revolved around using things like promotional coupons, beacons and other tactics. While those methods certainly provided incremental lift in in-store traffic and revenue, there existed a number of gaps in connecting online data associated with promotional efforts, to data that indicated a customer actually converted offline at a business location. At press time for our original “online-to-offline” white paper, digital industry giants were still very much in the early stages of evaluating data points that signified offline customer conversions. Many of these “conversions” were somewhat implied (i.e. Clicks on “Get Directions” link), while others were a bit more reliable in signifying in-store visits and purchases made by consumers (i.e. downloadable coupon redeemed in-store
Engaging potential buyers in today’s complex and noisy B2B environment demands time, effort, and intelligence. All sellers can do is hope to guide them along their journey and influence their decisions. But even the best prospects are delaying interaction with sales and are often unresponsive to traditional marketing tactics. This is forcing organisations to use relevant, timely, and holistic data to guide interactions and communications across all channels.
Published By: Redstor UK
Published Date: Mar 12, 2018
A majority of businesses have adopted digital platforms across multiple channels and in many cases successfully utilised them to drive efficiency and profitability. Technology, and the data that often underpins it, has become an extremely valuable asset for businesses of all sizes.
The way that companies do business has also changed and technology has played a key role in this, customers now expect instant gratification and a service model that suits their specific needs.
This paper will analyse the cause and effect of companies implementing digital transformation strategies and understand the role of cloud technologies within this. It will also explore some of the wider aspects of business transformation and the journey’s businesses take to implement innovative technologies.
In a fast-changing marketplace, customers expect a seamless experience across every channel. To compete successfully and win their custom, you need to become a customer-centric, connected enterprise.
Read this guide to find out:
• why it pays to be a connected enterprise
• eight connected capabilities your business needs to develop
• five key steps to developing your strategy
• ‘what good looks like’ – for your customers and your organisation.
Get the guide
Customers are embracing new technologies and they want to interact through a variety of applications, at any time and from any device. Many consumer facing organizations are racing to enable new interaction channels to innovate, grow their business and improve customer loyalty. As they expand online services and add mobile and social media interaction there is an increasing need to both secure and coordinate these activities. The key challenge is to deliver innovative new applications and services quickly and to provide an excellent customer experience across multiple channels.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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