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cross channel

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Published By: Infor     Published Date: Jan 06, 2011
You need a path through this madness.In this recorded webicast, Steve Muran will take you through a case study of how he methodically built and managed a cross-enterprise, multichannel program that deepened the customer wallet share. Steve will discuss the why, where, and how his lead generation capabilities made customer cross-sell, up-sell, and retention easier by highlighting the critical importance of customer data and analytics.
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infor, cross-enterprise, lead generation, retention, customer data and analytics, social media
    
Infor
Published By: Pega     Published Date: Jul 29, 2015
Customer insights professionals face the challenging task of delivering contextually relevant experiences across the customer life cycle. They need to work with their business technology counterparts to integrate enterprise marketing technologies that manage customer data, provide real-time analytics and insights, and automate cross-channel interactions. Here is where Real-Time Interaction Management (RTIM) is critical, according to The Forrester Wave™: Real-Time Interaction Management, Q3 2015 report, which identified the 11 most significant technology providers in this space across 35 criteria. Forrester defines RTIM as “Enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer life cycle via preferred customer touchpoints,” and identifies Pegasystems as one a leader in this very diversified pack. Download this Forrester Wave report to discover how well each vendor fulfills Forrester’s criteria an
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Pega
Published By: Oracle APAC ZO OD Prime Volume ERP ABM Leads June 2017     Published Date: Nov 22, 2018
Here's how you can win with cross-channel marketing Marketers from Australia share real results they've generated from cross-channel platforms. As a bonus, we've summarized four best practices for you to keep in mind when implementing cross-channel marketing. 2) NRMA generated $5 million in incremental revenue 3) Dymocks Tripled Open and Click Rates 4) PETstock improved sales conversions by 13% 5) Here's everything you need to know. Download now
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Oracle APAC ZO OD Prime Volume ERP ABM Leads June 2017
Published By: Oracle APAC ZO OD Prime Volume ERP ABM Leads June 2017     Published Date: Nov 22, 2018
Modern marketers leverage insights on how consumers browse goods or make a purchase, to design smarter cross-channel programs and create relevant campaigns. Brands that leverage cross-channel marketing see a 91% customer retention rate. You can do this too. Learn how other marketers in ASEAN are leveraging cross-channel to create real business impact. Join this webinar and hear from Charlie Loo, an award-winning marketer and our Principal Consultant on: • five practical ways you can use cross-channel marketing • the importance of cross-channel in a mobile first environment • the difference between multi-channel and cross-channel
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Oracle APAC ZO OD Prime Volume ERP ABM Leads June 2017
Published By: Akamai Technologies     Published Date: Dec 07, 2016
Many industry experts advise financial services institutions (FSIs) to embrace digital transformation. At the heart of that mandate is the need to satisfy rising customer expectations for fast, secure, always-on services delivered seamlessly across all channels and devices. While it’s important to harness the digital technologies today’s customers turn to — especially when it comes to engaging the millennial generation — FSIs need to optimize web and mobile performance to deliver exceptional end-user experiences. Here are eight considerations. Get started on your journey – download the whitepaper today
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online banking service, online banking services, online banking application, online banking applications, online banking app, online banking apps, financial services it, online banking solutions, digital transformation, digital disruption, infrastructure, cloud security, ddos, security breaches, web application security, cyber threats, cyber security, cloud applications
    
Akamai Technologies
Published By: IBM APAC     Published Date: Jun 07, 2017
The analytics tools you’ve come to rely on probably haven’t kept pace with this rapid change, and may now be less effective. Systems may not be nimble enough to follow customer journeys across channels and time. Different platforms in different departments can’t talk to each other, so reporting is slowed. And it’s difficult to take proactive steps when your view of the total customer experience is a little blurry. Download this white paper to find out more.
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customer experience, analytics, analytics tools, customer analytics, customer experience management
    
IBM APAC
Published By: Oracle     Published Date: Aug 08, 2013
Today’s consumers expect better. They expect better service, better products and better communication with companies. But to have a single, seamless conversation with every customer across multiple channels, companies can no longer rely on outdated contact centers.
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contact centre, crm, oracle, channels
    
Oracle
Published By: Oracle     Published Date: Aug 08, 2013
Oracle RightNow Cloud Service helps companies deliver great customer service across channels. Watch this video to learn how Telecom New Zealand is using Oracle RightNow to offer consistent information across the web, social sites, and the call center reducing cost and customer waiting time.
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customer experiences, customer service, oracle, rightnow cloud, cloud, crm
    
Oracle
Published By: Oracle     Published Date: Aug 15, 2013
Today’s consumers expect better. They expect better service, better products and better communication with companies. But to have a single, seamless conversation with every customer across multiple channels, companies can no longer rely on outdated contact centers.
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contact centre, crm, oracle, channels, enterprise applications
    
Oracle
Published By: Oracle     Published Date: Aug 15, 2013
Oracle RightNow Cloud Service helps companies deliver great customer service across channels. Watch this video to learn how Telecom New Zealand is using Oracle RightNow to offer consistent information across the web, social sites, and the call center reducing cost and customer waiting time.
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customer experiences, customer service, oracle, rightnow cloud, cloud, crm, enterprise applications
    
Oracle
Published By: Adobe     Published Date: May 22, 2014
An Adobe report into building sustainable, one-to-one customer dialogues across any channel.
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adobe, single marketing view, one-to-one customer dialogues, cross-channel conversations, adobe campaign, telecom
    
Adobe
Published By: Adobe     Published Date: Oct 30, 2014
This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help customer insights (CI) professionals select the right partner for their campaign management needs.
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cross channel campaign management, top vendors for cccm, adobe, marketing software
    
Adobe
Published By: Adobe     Published Date: Feb 03, 2015
This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help customer insights (CI) professionals select the right partner for their campaign management needs.
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cross channel campaign management, top vendors for cccm, adobe, marketing software
    
Adobe
Published By: Adobe     Published Date: Feb 03, 2015
This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help customer insights (CI) professionals select the right partner for their campaign management needs.
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cross channel campaign management, top vendors for cccm, adobe, marketing software
    
Adobe
Published By: Adobe     Published Date: Feb 03, 2015
The 2015 Digital Trends report, published by Econsultancy in partnership with Adobe explores different new digital trends such as customer experience, CX and content marketing, data-driven business, targeting and personalisation, mobile, cross-channel marketing and content optimisation.
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digital trends, marketing digital and ecommerce trends, customer experience, content marketing, targeting and personalisation, mobile trends, marketing and content optimisation
    
Adobe
Published By: Adobe     Published Date: May 13, 2015
In 2015, AgilOne, Microsoft and Pegasystems entered an already crowded market of multichannel marketers to choose from. Capabilities across the board expanded, making it harder for multichannel campaign management vendors to prove big competitive differences.
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multichannel campaign management, magic quadrant, choosing the right mcm, which mcm, evaluation of mcm providers, adobe mcm
    
Adobe
Published By: Adobe     Published Date: Feb 09, 2016
Marketing is changing. The traditional model, which saw the customer path as a linear funnel, is broken. Today, customers follow whatever path they want, and you’re expected to reach out to them on their terms.
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marketing, marketing strategies, marketing trends, customer experience, data, customer relationships
    
Adobe
Published By: Adobe     Published Date: Feb 09, 2016
Marketing is changing. The traditional model, which saw the customer path as a linear funnel, is broken. Today, customers follow whatever path they want, and you’re expected to reach out to them on their terms.
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marketing, marketing strategies, marketing trends, customer experience, data, customer relationships
    
Adobe
Published By: Adobe     Published Date: Jul 04, 2016
Customers interact with companies across many channels and devices — and for each interaction, only seamless and personalised experiences will keep them engaged. Marketers need to see customers as individuals, and serve up content that meets their expectations — whether they are online or offline.
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campaign performance, customer relationship, customer interaction, customer engagement
    
Adobe
Published By: Adobe     Published Date: Jul 04, 2016
The multichannel campaign management (MCCM) market comprises vendors that seek to orchestrate company communications and marketing offers to customer segments across channels, such as websites, mobile, social, direct mail, call centers and email.
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multichannel campaign management, campaign management, mccm, digital marketing
    
Adobe
Published By: Adobe     Published Date: Jul 04, 2016
Customers interact with companies across many channels and devices — and for each interaction, only seamless and personalised experiences will keep them engaged. Marketers need to see customers as individuals, and serve up content that meets their expectations — whether they are online or offline.
Tags : 
campaign performance, customer relationship, customer interaction, customer engagement
    
Adobe
Published By: Adobe     Published Date: Jul 04, 2016
Customers interact with companies across many channels and devices — and for each interaction, only seamless and personalised experiences will keep them engaged. Marketers need to see customers as individuals, and serve up content that meets their expectations — whether they are online or offline.
Tags : 
campaign performance, customer relationship, customer interaction, customer engagement
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
Download this guide to discover new strategies for creating, managing, and orchestrating cross-channel campaigns. With expert advice from cross-channel maestros, you’ll be equipped to create beautiful marketing music that gets rave reviews from your customers.
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Adobe
Published By: Adobe     Published Date: Oct 05, 2016
The Succeeding in the Omnichannel Age report, produced by Econsultancy in association with Adobe, looks at the extent to which organisations take an integrated approach to marketing across different channels and use cross-channel campaign management tools.
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cross channel, campaign management, campaign management tools
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
The Succeeding in the Omnichannel Age report, produced by Econsultancy in association with Adobe, looks at the extent to which organisations take an integrated approach to marketing across different channels and use cross-channel campaign management tools.
Tags : 
cross channel, campaign management, campaign management tools
    
Adobe
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