Published By: Salsify
Published Date: Mar 15, 2019
Branded product pages on the digital shelf have become incredibly important both as a sales and marketing channel. For that reason, most brands are putting time and resources into improving the content of their product pages. But how exactly does content impact the numbers every business relies on? Read this report to get deep statistical insights on how product page content impacts search ranking, online market share, and sales overall.
This study includes a range of analyses to help you quantify the actual sales value of your brand's product content using a variety of methodologies, including:
An analysis of more than 500,000 Amazon search results pages
A full-year examination of 60,000 Amazon product pages across 78 brands working with Salsify
Data and stories from individual Salsify customers that invested in product content optimization
Salsify is the product experience management platform for thousands of brands and retailers worldwide.
Published By: Salsify
Published Date: Mar 15, 2019
Enhanced content, or the below-the-fold rich media on retailer product pages, is the best way to tell your brand's story and differentiate from your competition. It also happens to be one of the best ways to improve conversion rates (by an average of 25%). Get a comprehensive guide on how to select the best performing content for your brand and deliver it across your sales channels for the broadest impact.
This new ebook created in collaboration with Hinge Consulting will arm you with the data and guidelines you need to tell your brand story across the digital shelf.
You will learn:
How to think creatively about the most relevant enhanced content to include in your story
How to scale your brand content across your most important retailer sites, including Amazon and Walmart
How to measure the most important KPIs to communicate the impact of rich media
Salsify is the product experience management platform for thousands of brands and retailers worldwide.
Published By: Genesys
Published Date: Feb 12, 2019
Customer interactions, across all channels, are of strategic importance in today’s world. Managing those interactions to assure the customer is seeing the best face of the company is vital. At the forefront is making sure you are providing useful, easy to navigate cloud-based Interactive Voice Response systems for your customers that places the emphasis on:
Meeting the customers’ needs
The increase in self service options
An intelligent, efficient way that drives costs down and satisfaction up.
Let Genesys help you meet these criteria and guide you to designing, developing and delivering a best-in-class IVR Platform that ensures a Great Customer Experience. Improve your game and score more wins across the business, with your customers. Achieve your IVR goals by downloading our IVR Playbook here.
Cloud technology is quickly becoming the default at companies of all sizes. Nine out of ten companies have already moved at least some of their applications or computing infrastructure to the cloud or plan to do so in the next 12 months. IT spending reflects this trend, with the average investment in cloud rising nearly 36% from two years ago. What’s more, cloud adoption isg rowing across all delivery models, with examples of every kind of application and workload on every kind of platform, according to a recent IDG survey. The survey results represent the practices and opinions of 550 IT decision-makers whose organizations have either already adopted cloud technology or plan to do so within the next three years.
Published By: Anaplan
Published Date: Mar 12, 2019
In this paper learn how RSA Group shortened their FP&A process by 4 months.
With a 300-year heritage, RSA Group is one of the world’s leading insurance groups. The company, which has over 20,000 employees in its core markets of the U.K., Scandinavia, and Canada, focuses on general insurance and has the capability to write business across the globe.
Late one night, after the team had already been planning nonstop for weeks, one of Andrew Dinwiddie’s colleagues slammed his
fists down on his desk and said, “Surely, this can be easier; surely, we can ind a solution to make this a less intense process.” It was that outburst of frustration that triggered Andrew and his team to look for different solutions to their inancial planning needs and ultimately led them to the Anaplan platform.
Published By: Marketo
Published Date: Feb 11, 2019
Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising–digital advertising. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision.
The challenge of meeting the modern buyer's expectation of a continuous, cross-channel, and personal experience is met with new ad technology and innovations that continue to advance at break-neck speeds. New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things now provide endless opportunities for marketers and advertisers to engage their customers personally and across channels.
In this comprehensive, 110+ page guide, we cover topics from the evolution of digital advertising, to how to structure your digital marketing team, to testing and optimization. Loaded with checkli
• Content is among an organization's most critical assets. It flows through every aspect of a company, from people to systems to processes. But as teams grow and the breadth of their content expands, these valuable assets get fragmented across the different tools they use.
• What if you had a secure, open platform that connects all your tools in the cloud, allowing you to pull together best-of-breed technologies that fit your unique business needs? These native integrations keep teams happy and give IT full visibility and control, while boosting productivity and collaboration across the entire organization.
• Download our ebook to see how Cloud Content Management from Box provides you with a central and secure content layer that unites all of your apps with seamless, native integrations. In it, you'll learn about our most popular integrations — like Microsoft Office 365, Okta, Slack and Salesforce — and how Box helps you future-proof your tech stack while also providing a unified exp
HP 3PAR StoreServ Storage provides a single product family across midrange, high-end, and all flash arrays designed to meet the demands of ITaaS. It is the only primary storage platform you need to respond to change with agility and efficiency.
As map providers move to a highly modular, platform-centric approach, get an understanding of the value being delivered and find out how governments can harness the benefits and apply them across regions to enhance mobility, experiences and safety. In this report by Counterpoint Technology Market Research, learn why the HERE Open Location Platform – described as super-rich and always up-to-date, is a leader in the location data arena.
Consider the many ways that a customer encounters your brand – organic results on a search engine, display media campaigns, social media links, re-targeting on external sites, etc. One thing is certain – consumer journeys are far from linear. They can occur across multiple platforms, devices and browsers. The problem is that organizations are often constrained to channel-limiting decisions regarding their media investment allocations.
Marketing attribution helps you analyze the impact and business value of company-generated marketing interactions to help make the best marketing investment decisions. The challenge is to interpret the massive volumes of customer data that continues to expand day by day.
Published By: Pentaho
Published Date: Nov 04, 2015
This report explains the benefits that Hadoop and Hadoop-based products can bring to organizations today, both for big data analytics and as complements to existing BI and data warehousing technologies based on TDWI research plus survey responses from 325 data management professionals across 13 industries. It also covers Hadoop best practices and provides an overview of tools and platforms that integrate with Hadoop.
Published By: LogMeIn
Published Date: Mar 19, 2015
Remote support technology, including remote control, desktop sharing, and web collaboration, is one of the most popular platforms used across TSIA service disciplines. Today’s remote support solutions offer much more than just remote control for PCs, their functional footprint is expanding to include support for more devices and richer analytics for trend analysis and supervisor dashboards. Remote support solutions are typically well regarded by users, consistently delivering one of the highest average satisfaction scores in TSIA’s annual Global Technology Survey. Service executives should acquaint themselves with the new features and capabilities being introduced by leading remote support platforms and find ways to leverage the capabilities beyond technical support. Field services, education services, professional services, and managed services are all increasing adoption of these tools to boost productivity and avoid on-site visits. Download this white paper to learn more.
As a cloud-based business services suite, Microsoft® Office 365™ provides organizations with access to web, mobile and desktop versions of traditional Office software tools, cloud storage space for enterprise file sharing, and hosted services for communication and social. By making these services available across desktop, mobile, and web platforms, Microsoft is experiencing increased adoption from both consumers and businesses while expanding the possibilities for anytime-anywhere collaboration.
The most successful businesses are greater than the sum of their parts. When individuals work together well, they fill in each other's blind spots and build on each other's great ideas. These conversations ultimately help teams be more productive, reduce time-to-market and come up with more innovative ideas. But if your teams are spread across different offices, or working from home, can you create the same collaborative magic?
Web-based collaboration tools claim to break down the collaboration barriers that distance can build. Everyone agrees they can reduce the time and cost of travel. And yes, these tools can stream your colleagues' voices, facial expressions, and slide decks into your meeting room, so you can get a clearer picture of verbal and behavioral signals. But if you're researching collaboration platforms, you'll hear skepticism, too. Naysayers declare that:
People won’t participate because they’re afraid of digital change.
You just can’t trust the security of collaborati
Published By: Gigamon
Published Date: Oct 19, 2017
Download the Forrester Total Economic Impact™ of Gigamon: Cost Savings and Business Benefits Enabled by Gigamon to see how customers benefit from comprehensive and scalable visibility across their networks. This study delves into a cost-benefit analysis of the Gigamon security delivery platform, network visibility and traffic monitoring solutions that enable companies to see what matters in order to meet their security objectives, increase productivity and keep hardware, software and personnel costs in check without affecting performance.
Published By: Gigamon
Published Date: Oct 25, 2017
Read the Joint Solution Brief Accelerate Threat Detection and Response to learn how Gigamon helps Splunk Enterprise users effectively analyze and remediate network security threats. Benefits include enhanced visibility and deeper, faster security analytics from precise, targeted network metadata generated from the traffic flowing in your network. Also learn how automation of common security tasks, across the Gigamon platform and third-party security tools, from within the Splunk platform helps increase analyst efficiency and reduce errors.
Published By: Infosys
Published Date: May 30, 2018
While mainframes have dominated computing across industries for several decades, the need for speed and However, modernizing these systems is every enterprise’s nightmare, considering the complexities and high costs involved, besides the fear of business disruption. The need for a trusted partner has never been more.
A leading global brokerage firm was looking to simplify and speed up the mainframe systems powering their trading platforms that supported billions of transactions each day. See how Infosys helped and the five key takeaways from the project.
Savvy marketers are looking for ways to reuse interactive content across multiple platforms and venues to save money. Learn how virtual product demonstrations can be CREATED ONCE and reused ANYWHERE to reduce costs and accelerate sales.
One of the value propositions of an Internet of Things (IoT) strategy is the ability to provide insight that was previously invisible to the business. But before a business can develop a strategy for IoT, it needs a platform that meets the foundational principles of an IoT solution. Amazon Web Services (AWS) believes in some basic freedoms that are driving organizational and economic benefits of the cloud into businesses. These freedoms are why more than a million customers already use the AWS platform to support virtually any cloud workload. These freedoms are also why AWS is proving itself as the primary catalyst to any Internet of Things strategy across commercial, consumer, and industrial solutions.
This paper outlines core tenets that should be considered when developing an IoT strategy, the benefits of AWS in that strategy and how the AWS cloud platform can be the critical component supporting those core tenets.
As the marketing landscape continues to shift and evolve, marketers are being tasked with a multitude of responsibilities, not the least of which involves adopting new platforms and strategies to operate in a real-time world and provide relevant content across every conceivable delivery platform. This has opened a whole new world of challenges—and opportunities—for marketers as personalization has been brought to the forefront of the strategy for many organizations. These requirements are making it all the more imperative for organizations to be able to craft robust experiences that are targeted to the needs and desires of all of their customers. In a world where customers have a multitude of options for nearly everything they are looking to purchase—and where new contenders are willing to offer almost anything to gain their business and loyalty if given the opportunity—the demand to know and effectively engage customers has never been greater. Download this whitepaper and discover how
Here's how you can win with cross-channel marketing
Marketers from Australia share real results they've generated from cross-channel platforms.
As a bonus, we've summarized four best practices for you to keep in mind when implementing cross-channel marketing.
2) NRMA generated $5 million in incremental revenue
3) Dymocks Tripled Open and Click Rates
4) PETstock improved sales conversions by 13%
5) Here's everything you need to know. Download now
The latest analysis of cloud security DDoS and web application attacks observe across the Akamai Intelligent Platform for Q32016. Highlights include analysis of the latest wave of mega attacks, a look at NTP trends and shrinking of NTP reflection capabilities, and a look at how bot activity can create DDoS-like conditions.
Published By: IBM APAC
Published Date: Jun 07, 2017
The analytics tools you’ve come to rely on probably haven’t kept pace with this rapid change, and may now be less effective. Systems may not be nimble enough to follow customer journeys across channels and time. Different platforms in different departments can’t talk to each other, so reporting is slowed. And it’s difficult to take proactive steps when your view of the total customer experience is a little blurry.
Download this white paper to find out more.
To support a more robust exchange of health information across multiple systems and care settings, HIT must embrace future-state technology: A single data management solution built on a single platform that stores all content in its native format in a single archive.
Published By: Red Hat
Published Date: Dec 09, 2013
Linux has proven to be a key element for successful datacenter modernization. Red Hat Enterprise Linux delivers cross-architecture standardization to a single operating system (OS) and provides a target platform for migrating mission critical workloads. For more information on Red Hat Enterprise Linux datacenter modernization watch the webinar here.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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