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Published By: AlienVault     Published Date: Mar 30, 2016
The CIS Critical Security Controls (CSCs) provide 20 controls that organizations of any size can use to improve their security posture and reduce the risk of cyber threats to critical assets, data, and network infrastructure. The AlienVault USM platform, with its built-in essential security capabilities and integrated threat intelligence, can help organizations implement these controls quickly and effectively. This document describes how the AlienVault USM platform maps to each of the CIS CSCs.
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AlienVault
Published By: AlienVault     Published Date: Mar 30, 2016
An Intrusion Detection System (IDS) is an essential tool in every security practitioner’s arsenal. Intrusion Detection Systems are designed to gather and analyze information from networks and hosts to detect malicious activity both before and after a security breach. In this guide, you will learn about the critical components of host and network IDS, requirements to evaluate IDS solutions, as well as how AlienVault Unified Security Management (USM) meets those requirements. Topics covered to help you evaluate IDS solutions include: • An overview of network and host-based IDS • Signature-based vs. anomaly-based systems • Throughput of IDS solutions • Protocol analysis • Aggregation capabilities • Integration capabilities • Contextual enhancement Download your version now to learn what capabilities you should consider when evaluating IDS solutions.
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AlienVault
Published By: AlienVault     Published Date: Oct 20, 2017
Security Information and Event Management (SIEM) is a critical security capability for threat detection and compliance. However, many organizations who start down the path of a SIEM deployment run into surprises in terms of the cost, resources and expertise required to effectively implement and maintain a SIEM deployment. This free SIEM Analyst Research Bundle compiles research reports from leading industry analysts - 451 Research, Frost & Sullivan, and SANS - to help you understand different approaches to SIEM and considerations to help you find the right solution for your needs. Learn more about: Primary SIEM use cases and technology requirements Critical SIEM capabilities Considerations for cloud environments Approaches to SIEM for resource-constrained organizations
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AlienVault
Published By: AlienVault     Published Date: Oct 20, 2017
This 2017 Spotlight report reveals the latest data points and trends in how organizations are leveraging Managed Security Services Providers (MSSPs) to augment, or in some cases completely outsource their security programs. You'll learn about key findings including: The predominant driver for organizations to consider managed security services The most critical capabilities organizations look for in MSSPs The most requested security services offered by MSSPs Key benefits respondents have achieved by partnering with an MSSP Whether you are evaluating using an MSSP, or are an MSSP yourself, download this report to gain valuable insights into how MSSPs are helping their clients improve their security posture.
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AlienVault
Published By: AlienVault     Published Date: Oct 20, 2017
Threat Intelligence is one of the most critical weapons we can use in cyber defense. Knowing which attackers are trying to target your organization, as well as how, why, and when gives you an advantage when trying to thwart these attacks. In today’s landscape, security researchers are a modern-day version of Sherlock Holmes. They’re constantly analyzing clues to an adversary’s motives and techniques, tracking down their ephemeral footprints amidst the chaos of our cyber community. However, these researches can also make hasty conclusions before all the facts are gathered, and dismiss the most important clues during investigations. This evaluation guide is designed to help you evaluate threat intelligence service providers, so that you can effectively put threat intelligence to work for you. You’ll learn: • The 3 characteristics to look for when evaluating threat intelligence vendors • The most important questions to ask when evaluating threat intelligence vendors and what to listen for
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AlienVault
Published By: LogMyCalls     Published Date: Oct 20, 2014
We analyzed millions of calls in Q1, and there's gold to be mined out of every customer conversation, data that will improve marketing.
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call tracking, conversation analytics, marketing analytics, business intelligence, big data, call intelligence, marketing conversion rate, prove roi
    
LogMyCalls
Published By: LogMyCalls     Published Date: Oct 20, 2014
The best lead for a medical marketer is the lead that calls the office. Call tracking is a critical tool for medial marketers, and here's the skinny of what you need to know.
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medical marketing, phone call tracking, conversation analytics, marketing analytics, call conversion rate, marketing conversion rate, prove roi, data driven marketing
    
LogMyCalls
Published By: Crownpeak     Published Date: Aug 25, 2016
Here’s why Digital Quality Management is mission-critical for any global enterprise, and how it’s helping digital marketers achieve their objectives.
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crownpeak, digital marketing, digital quality management, marketing, marketers, digital governance, dqm, online marketing
    
Crownpeak
Published By: LiveHive     Published Date: Feb 16, 2016
When building out a sales organization and sales process, one of the most critical success factors is having a well-aligned, collaborative Inside Sales and Field team. Join Ledi Imeraj, Senior Sales Executive, LiveHive, who has led and mentored sales professionals for several years, as she shares best practices on Inside Sales success in supporting the Field.
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livehive, collaboration, inside sales, sales process
    
LiveHive
Published By: Revana     Published Date: Mar 14, 2016
To succeed in 2016, marketers must pay heed to a number of critical SEO trends, including how they go about utilizing structured data and when it’s best to apply geographic modifiers. In this eBook, we have identified six top trends to watch for in 2016, along with best practices for executing on each of them.
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revana, seo, search, integration, data, digital marketing
    
Revana
Published By: AdRoll     Published Date: Oct 05, 2016
Over the past few years attribution has become one of the most-discussed concepts in marketing and sales. Everyone agrees it’s critically important to get right, but there’s no such thing as a “one size fits all” model. Meanwhile countless whitepapers have been written, all with the goal of providing a brief precis of the best way to measure it, but the reality is there’s no universally correct answer...
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attribution, marketing, sales, attribution model
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
Nothing is more top of mind for marketers than attribution. It’s a complex topic, and there are lots of questions. Should you measure only the first click, or the last click? Should you also measure views? Should you combine view measurement with click measurement? How long should you wait to give credit to user activity? In this whitepaper, we examine the history of attribution models and dive deep into AdRoll platform data, third-party research, and advertiser survey data to make the case for marketers to adopt a blended attribution model, one that combines both ad views and clicks. Attribution is critical to marketing success because nothing has a bigger influence on evaluating results than how you measure the impact of your advertising. And in the digital paradigm, almost everything is measurable. When we surveyed our customers, we heard this point loud and clear. Of the 1,050 marketers we spoke to in our 2016 State of the Industry Report, 84% believe attribution is critical or ver
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attribution, adroll, performance marketing, advertising
    
AdRoll
Published By: AdRoll     Published Date: Aug 22, 2017
For most retailers, the holidays are a frenzied rush of juggling multiple campaigns, meeting revenue goals, and hitting lofty numbers before the year is up. It’s far from a relaxing time of year. The holiday season has become critically important to online retailers. With the rise of Black Friday, Small Business Saturday, Cyber Monday, Green Monday, Super Saturday, and Boxing Day, the definition of “the holidays” has expanded substantially. While these retail days have helped distribute the holiday rush across a wider range, they’ve also made holiday campaign planning far more complex. Expanding digital channels, such as mobile and social media, have added to the immense opportunities that the holidays provide. Just last year, mobile accounted for 50.3% of all e-commerce traffic, surpassed desktop traffic for the first time ever. Knowing this, it shouldn’t be a surprise that 38% of shoppers now say they will not return to a retailer’s website if it’s not mobile optimized.
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holiday planning, retail, black friday, social media, mobile
    
AdRoll
Published By: AdRoll     Published Date: Aug 22, 2017
Account-based marketing (ABM) is a combination of people, processes, and technology that, if deployed intelligently, will complement existing marketing programs to close bigger deals more efficiently. Account-Based Marketing: A Practical Guide is your manual to achieving that alignment and running efficient ABM. We’ll provide practical, actionable advice and tips on all aspects of ABM, with a bottom-up approach that asks and answers the question: “How?” How to set goals and objectives? How to select target accounts and specific roles? How to create a compelling buyer journey and, in turn, align content around it? We’ll then show you, step by step, how to roll out ABM campaigns and, critically, how to structure your CRM and marketing platforms around them. As a performance marketing platform that allows you to collect, analyze, and act on your data at scale, AdRoll is uniquely positioned to demonstrate how you can achieve this. So, if your company depends on closing long-cycle, mu
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account based marketing, marketing programs, adroll. crm
    
AdRoll
Published By: NEC     Published Date: Aug 12, 2014
By now, much has been written about the advantages server virtualization brings to an enterprise. In the June 2013 survey, 63% of all companies and 100% of large enterprises reported having a server virtualization program. However, when you segment the virtualization rates, you find a trend that indicates that large enterprises in particular are not gaining all of the advantages that server virtualization has to offer. What is more difficult and remains a challenge, particularly for large enterprises, is virtualizing Tier 1 applications. These are large, mission-critical enterprise applications such as email, customer relationship management (CRM), or enterprise resource planning (ERP). These applications tend to be very large, consume the entire capacity of a current generation server, and require high application uptimes. As shown in Figure 1, the virtualization rates for these applications are far lower than Tier 2 apps. In this eBook, you’ll learn how the NEC enterprise server provides a platform that now gives customers the right platform to virtualize their Tier 1 apps.
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servers, virtualization, customer value, analytics, application owners, system integrators, big data, reliability
    
NEC
Published By: NEC     Published Date: Aug 26, 2014
In addition to high reliability and availability, enterprise mission critical applications, data centers operating 24x7, and data analysis platforms all demand powerful data processing capabilities and stability. The NEC PCIe SSD Appliance for Microsoft® SQL Server® is a best-practice reference architecture for such demanding workloads. It comprises an Express 5800 Scalable Enterprise Server Series with Intel® Xeon® processor E7 v2 family CPUs, high-performance HGST FlashMAX II PCIe server-mounted flash storage, and Microsoft® SQL Server® 2014. When compared with the previous reference architecture based on a server with the Intel® Xeon® processor E7 family CPUs, benchmark testing demonstrated a performance improvement of up to 173% in logical scan rate in a data warehouse environment. The testing also demonstrated consistently fast and stable performance in online transaction processing (OLTP) that could potentially be encountered.
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sql, datacenter, servers, virtualization, customer value, analytics, application owners, system integrators
    
NEC
Published By: OgilvyOne     Published Date: Jan 22, 2007
This presentation addresses the critical aspects that define a successful enewsletter: content, deliverability and rendering, and engagement. Learn how to improve all three with insight from the eNewsletter gurus at OgilvyOne.
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email marketing, newsletter design, deliverability, engagement, ogilvyone, e-newsletter, e-newsletters
    
OgilvyOne
Published By: MCH     Published Date: Jan 29, 2007
Learn how local governments operate, who makes the purchasing decisions, what criteria influence buying decisions, and how timing can play a critical role in the success of your marketing campaigns.
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government, local government, mch, mailings.com, database and list managers
    
MCH
Published By: ForeSee Results     Published Date: Feb 05, 2007
Free shipping, undoubtedly, is necessary to compete in the critical holiday season. But, is it really a competitive advantage? Does it drive short-term sales and long-term loyalty? And, are free shipping offers equally effective for repeat customers as for those that buy from a retail site for the first time?  ForeSee Results found some interesting answers to these questions.
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e-commerce software, loyalty and retention, free shipping, e-tailers, e-commerce, foresee, foresee results
    
ForeSee Results
Published By: Engine Ready     Published Date: Jun 03, 2008
You've probably heard about the "long tail" in search engine marketing - the numerous, highly specific, less popular keyword phrases that are a great source of targeted, low cost, and high converting visitors. By examining your web analytics, you can discover and implement many of these very productive "long tail" keyword phrases used by your customers. Executing a "long tail" strategy is critical to campaign success, but don't let it distract you from the power of search's "short head" - that handful of keywords that drive most of your cost and conversions.
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search engine marketing, sem, keyword, keywords, keyword selection, engine ready, engineready
    
Engine Ready
Published By: Omniture     Published Date: Jun 27, 2007
Over the past ten years, as online options have increased 100 fold, the world of B2B marketing has reinvented itself—several times. In order to be competitive, particularly in the Web 2.0 environment, businesses have to be ahead of the trends.
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lead generation, conversion, conversions, b2b, b-to-b, business to business, web marketing, conversion testing
    
Omniture
Published By: Absolute Software     Published Date: Dec 20, 2012
Learn how Under Armour performs patch management, provides Mac and iOS device support and creates reports for business critical data.
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apple, devices, patch management, ios, support, end user, security
    
Absolute Software
Published By: Schneider Electric     Published Date: Feb 12, 2018
Many of the mysteries of equipment failure, downtime, software and data corruption, are the result of a problematic supply of power. There is also a common problem with describing power problems in a standard way. This white paper will describe the most common types of power disturbances, what can cause them, what they can do to your critical equipment, and how to safeguard your equipment, using the IEEE standards for describing power quality problems.
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Schneider Electric
Published By: Schneider Electric     Published Date: Feb 12, 2018
Use of cloud computing by enterprise companiesis growing rapidly. A greater dependence on cloud-based applications means businesses must rethink the level of redundancy of the physical infrastructure equipment (power, cooling, networking) remaining on-premise, at the “Edge”. In this paper, we describe and critique the common physical infrastructure practices seen today, propose a method of analyzing the resiliency needed, and discuss best practices that will ensure employees remain connected to their business critical applications.
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Schneider Electric
Published By: Schneider Electric     Published Date: Jun 07, 2019
Attracting Investors Webinar: With more than $18 billion in M&A activity in the first half of last year alone, the colocation industry is riding the bubble of rapid growth. Colocation data center providers are being evaluated by a wide range of investors, with varying experience and perspectives. Understanding the evaluation criteria is a critical competency for attracting the right type of investor and investment to your colocation business. Steve Wallage, Managing Director of Broad Group Consulting, has led more than 30 due diligence projects and will discuss specific areas of focus including assessment of financials, management, customers, business plan, competitive positioning and future strategy and exit. By attending this presentation colocation providers will: Hear how investors are assessing colocation providers Understand different types of investor strategy and positioning Explore actual case studies –success stories as well as examples where investors walked away Walk away with a greater understanding of how to not only attract investment, but the right type of investor to propel their business growth
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investors, schneider electric, - colocation provider, attracting investors, colo data center
    
Schneider Electric
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