With Lush’s in-store sales far outweighing those online, the Managing Director of Lush Digital, Jack Constantine, set out to bring the brick-and-mortar commerce experience to its UK website, powered by dynamic displays, interactive design, and an unforgettable look and feel.
Lush wanted to create a digital experience that would weave its stories throughout every page of its website and result in a spike in online sales.
Download this case study today to discover what Lush Cosmetics did to transform their online business.
Sephora is a leading retail beauty chain selling more than 8,000 unique products and 250 brands of perfume and premium cosmetics. A fully owned subsidiary of the world’s leading luxury products company, LVMH Moët Hennessy Louis Vuitton, Sephora operates 500+ stores in 14 countries worldwide, with an expanding base of more than 125 stores across North America where it is the largest retailer of perfume and cosmetics.
The success of any consumer electronic device depends to a large extent on the appeal of the user interface (UI) and how easy the device is to use. Studies show that good cosmetic design can encourage users to explore the full range of features and often engenders the perception that a product is easier to use. So if the benefits of a great looking, easy-to-use UI are so clear, why are so many products still falling short of customer expectations? The solution lies in taking a fresh new approach a consumer electronic device UI plays. By identifying common UI functionality and implementing it in a reusable and customizable way, we can make it far easier for embedded engineers to deliver visually engaging and easy-to-use consumer electronic products.
No question the UI in electronic devices today is playing a larger role in the success of a device. Get the UI wrong and your product will have little chance of surviving. And it isn’t enough to deliver a UI that is merely functional: it has to look good too. Studies have shown that a good cosmetic design can encourage users to explore the full range of features and often, can engender the perception that a product is easier to use, which can make consumers more tolerant of product deficiencies. Learn more today!
Published By: Prophix
Published Date: Apr 24, 2013
Seeking to leverage the power of emerging technologies, finance and IT leaders at LUSH Cosmetics used advanced Corporate Performance Management (CPM) software from Prophix to successfully predict customer purchasing patterns during a recent holiday season.
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