Marketers use A/B testing to deliver the most optimized and targeted experiences for their customers. Sometimes marketers encounter pitfalls that produce misleading findings, which lead to less efficient offers and lower conversion rates.
Read Nine Common A/B Testing Pitfalls and How to Avoid Them to:
Recognize the nine most significant A/B testing pitfalls
Discover the five steps to gain better testing results
Gain a deeper understanding of test results
Like the renowned Sydney Opera House, your brand has the potential to become an icon. Read our guide, Vision from the Harbor, to find out how. You’ll discover strategies for standing together with customers. So your business can stand out from the crowd.
Read our guide now to learn how you can:
• Create unforgettable experiences across the entire customer journey
• Test those experiences and improve them to lift conversion
• Overcome organizational barriers to create a true culture of optimization
Published By: Sitecore
Published Date: Sep 10, 2015
Web CMS is only one type of technology that you need to deliver this excellent customer experience. This white paper explains how to:
- Produce greater ROI
- Increase conversions
- Produce higher revenues
- Give greater lifetime customer value
Over the last 12 years, a massive amount of material has been written about Search Engine Optimization (SEO). The majority of the information is acceptable, but there’s a lot of dated information still being promoted as best practices (exact match domain names, keyword density targets, exact anchor text, and so on). In this eBook, you’ll learn the current best practices in SEO that companies of all sizes can use to increase site visibility and the number of visitors coming to your site, and most importantly, improve conversion rates.
Published By: Evariant
Published Date: Jul 02, 2018
When call center agents don’t have access to an EMR, consumer demographic, sociological and other data, nor an understanding of marketing campaigns, agents are inefficient, reactive and unable to personalize interactions with patients and consumers. The disjointed call center experience harms the health system’s ability to find, guide, and keep patients for life.
The call center is often the first touch for many prospective healthcare customers, and Scripps Health recognized these challenges. They made the pivot from call center as cost center to strategic lynch pin in their patient experience strategy. Call center agents are now delivering a world-class patient experience as they provide physician referrals, take class registrations, and serve as a clearing house for general information . An added bonus of the shift is they can now integrate outbound calling into campaign efforts, and measure the full impact of marketing efforts and strengthen marketing’s ROI.
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Sticking to email blasts and spreadsheets will leave you lagging behind the competition. Forge a clear path for your marketing strategy with marketing automation. Equip yourself with the language they will understand at C-level and prove to them that modern marketing will drive your organization into the future:
Get more done, faster and with fewer resources.
• Reach the right prospects more effectively. • Radically increase conversion rates, revenue, and alignment between marketing and sales.
The trick is to convince those in your leadership of the value of marketing automation. To succeed, it is imperative to influence your CEO, CFO and CIO by crafting a persuasive argument that’s relevant to each of their objectives and concerns.
Join the thousands of sales and marketing professionals who have already secured executive buy-in and are benefiting from the power of marketing automation. This guide offers a look into the mind of an exec: what keeps them up at night, how do they vie
To make a great first impression, take a good look at your digital enrollment process. Because it’s more than forms. It’s the start of your customer journey. A streamlined onboarding process saves customers time and hassle. It also increases conversions, improves experiences, and reduces costs. In this report, we discuss best practices for updating your digital enrollment, including:
How leaders in finance do it right
Increasing engagement with mobile-optimized forms and signatures
Ensuring enrollment is compliant and builds trust
Achieve your campaign performance goals by successfully mapping campaigns to the right engagement opportunities. With ever changing customer expectations and behaviors in the new Guided Economy, engage your customers throughout their online journey.
By mapping campaigns to customer engagements, digital channels are used to help guide customers to conversion through a campaign centered approach.
WD Music is a one-of-a-kind company, but their path to growth was blocked by a problem faced by thousands of small and
mid-sized businesses: their precious capital was tied up in a long cash-conversion cycle. WD Music had to pay suppliers in-full
for guitar parts, then wait weeks or months to recoup the cash from customer sales. This left them without the working capital
to buy more inventory, fulfill more orders and create a healthier, more profitable business. One day, Larry Davis, Vice President
of WD Music, was speaking with Greg Kleehammer, from UPS Capital®. Kleehammer asked a simple question: “What if you could
take one of your company’s biggest assets — your in-transit inventory — and turn it into working capital?” That’s how WD Music
discovered an alternative-financing solution that opened the door to more growth, more prosperity and a lot less stress.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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