Shirley Tan, Founder of AmericanBridal.com - subsidiary of TheKnot.com, details her success building the highly-successful AmericanBridal.com Ecommerce business including causes and remedies for purchase delay, tips about website design and purchase flow to engender trust in your web visitors, how to increase cart conversion.
In this webinar, nationally-recognized landing page optimization expert Tim Ash and Andreas Ryuta Stenzel, Senior Manager of Online Marketing at TRUSTe, lay out the top 4 secrets to building instant trust online.
To drive e-commerce sales, Performance Bicycle (PB) wanted to harness its employees’ cycling knowledge to attract and inspire customers. How could it deliver this knowledge to customers in an engaging way?
PB created an interactive Learning Center seamlessly linked to its e-commerce site – enabling knowledgeable employees to share their tips, tricks and expertise with customers and visitors.The Learning Center attracted a 300 percent traffic increase by its fourth month online. By leading inspired visitors to the e-commerce site, the Center boosts conversion by up to 20 percent, driving sales.
How can you gain the insights you need to build stronger relationships with customers and improve your business results this holiday season? Read this ebook and discover how 10 leading companies are gaining deeper insight into their customers, enabling them to provide personalized experiences that engage customers across channels, increase conversions and drive revenue. Find out how they’ve harnessed the power of customer understanding and analytics to drive business results.
A good customer experience drives positive word-of-mouth advertising—while a bad one can harm your brand. That's why it's so critical to quickly take steps to understand the experience of customers who are transacting online.
A call-to-action architecture helps you engage more prospects in conversations that could lead to closed sales. This white paper outlines a strategy to create a call-to-action architecture that sets your sales team up for a success.
Smaller budgets. Fewer personnel. More pressure to show value. As the recession lingers on, B2B marketers are being called upon to deliver bigger, faster, cheaper results with less resources. But the current economic climate means even companies able to make high-dollar purchases will require more touch points to nurture them through the buying process. Today's business buyers are cautiously working to make smarter, more informed decisions.
You've laid the groundwork and attracted the visitors, now conversion is key. As a B2B marketer, you typically have a very limited window to prove your value proposition. Learn eight simple techniques, including progressive profiling, form validation and multivariate testing, that will help you fine tune your landing pages and increase conversion rates.
Learn how to use marketing automation tools to streamline your process and push leads quickly through the pipeline without increasing your spend. Marketing automation suites offer an integrated option for generating and managing leads with landing page and email marketing tools, automated scoring and grading, drip nurturing emails, micro-level analytics and anonymous visitor identification.
Published By: Semphonic
Published Date: Jun 11, 2009
A Microsite is an independent, focused website subsidiary to a larger, parent website. Its marketing, branding, and Search/Viral potential has been increasingly recognized by marketing and website managers, but measurement and analysis of a Microsite’s effectiveness requires analytical strategies and approaches that differ from the analysis of the parent website. Learn more today!
For marketing managers and business owners, understanding how Online marketing and your Web presence impact the bottom line is critical. Even more important, setting specific goals around the attraction and conversation of Web traffic is a strategic means of aligning online activities with offline marketing in a way that puts the business goals in the front and center of your marketing efforts.
Businesses managers and website owners today need to have some basic Search Engine Optimization (SEO) knowledge whether they work with an internal SEO team or hire an SEO agency to get top Search Engines rankings. Based on years experience optimizing websites for search engines, we have put together a list of the most problematic and common on page SEO issues. Find out if your site is suffering from any of these on page SEO issues.
"Like any relationship, leads need nurturing. But what if your prospect list has grown cold? Is it too late to revive it?
This MarketingSherpa white paper explores how to optimize your lead nurturing campaign with five steps to boost conversions and includes a case study that reveals how one company was able to revive a cold prospect list."
CPC Strategy looked at 4,274,820 clicks, 82,845 orders, $1,158,604.41 in spend $7,867,575.91 in revenue to find the best converting shopping site for online retailers.
Fill out the form below to download the free report.
CPC Strategy looked at 4,274,820 clicks, 82,845 orders, $1,158,604.41 in spend $7,867,575.91 in revenue to find the highest converting shopping site for online retailers.
Fill out the form below to download the free report.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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