Published By: Teradata
Published Date: Feb 04, 2015
The Enterprise Priorities in Digital Marketing report, produced by Econsultancy in partnership with Teradata, provides guidance for the future through specific benchmarks from digital marketing leaders at enterprise organizations.
The report focuses on the technology priorities of the world's largest companies, the strategies they support and the marketing budgets with which they're aligned.
The report is based on an international survey of 402 senior marketers (director and above) from global enterprises. Respondents were from companies with more than $500 million in revenue, with 56% having revenues over $3 billion.
Published By: Teradata
Published Date: Feb 04, 2015
Digital marketing campaigns provide quantifiable results like nothing ever before, and the multi-channel world is certainly the biggest opportunity to hit marketing strategies in decades. But how can sophisticated brand marketers keep pace with everything new in digital marketing? Where will it take us next? And how can marketing leaders use digital channels to edge out competitors?
Read this white paper to learn the benefits of personalization to digital marketing, how to make your digital marketing practices future focused, and how responsive email design can increase open rates and reduce subscriber opt-outs.
In the last decade, customer relationship management (CRM) platform adoption has increased rapidly to meet the speed of business. Enterprises of all sizes and types are adopting CRMs as the norm. CRMs offer a single source of customer information and reduction in paper. Most importantly, they allow companies to do business more rapidly and with greater agility.
Read this eBook to learn how you can extend the value of your CRM system to see increases in operational efficiency, lead conversion, customer satisfaction, and sales revenues.
Published By: Magento
Published Date: Apr 03, 2018
Getting customers to buy multiple items — and spend more money on each order—is a great way to increase sales and revenue. Here are five easy-toimplement strategies to get your customers to spend more in your online fashion store.
WD Music is a one-of-a-kind company, but their path to growth was blocked by a problem faced by thousands of small and
mid-sized businesses: their precious capital was tied up in a long cash-conversion cycle. WD Music had to pay suppliers in-full
for guitar parts, then wait weeks or months to recoup the cash from customer sales. This left them without the working capital
to buy more inventory, fulfill more orders and create a healthier, more profitable business. One day, Larry Davis, Vice President
of WD Music, was speaking with Greg Kleehammer, from UPS Capital®. Kleehammer asked a simple question: “What if you could take one of your company’s biggest assets — your in-transit inventory — and turn it into working capital?” That’s how WD Music discovered an alternative-financing solution that opened the door to more growth, more prosperity and a lot less stress.
Published By: Seismic
Published Date: May 24, 2019
Implementing a sales enablement strategy is one of the most effective ways you can transform your sales and marketing teams.
Organizations that have undertaken a sales enablement initiative have seen a 350% increase in content usage, 275% boost in conversions, and 65% more revenue generated by new reps.
In this webinar, we’ll share the 3 biggest mistakes companies make when implementing a sales enablement strategy to ensure you don’t fall victim to these pitfalls.
You'll walk away with the framework for implementing a sales enablement strategy that will enable you to:
? Increase Sales Productivity
? Improve Sales and Marketing Alignment
? Increase Efficiency of Content Management
? Unlock Deep Content Insights and Analytics
Using FICO solutions, BMW improved their customer experience and increased retention by implementing an analytically-driven, automated digital-lifecycle marketing and communications platform. This solution uses a multi-channel customer engagement approach to streamline and improve conversion across the customer lifecycle.
Published By: CodeBaby
Published Date: Nov 27, 2012
Healthcare organizations are integrating intelligent virtual assistants to enhance online experience and reduce costs. This guide overviews the capabilities and benefits of using virtual assistants to engage, optimize, and complement existing service channels.
Published By: Marketo
Published Date: Dec 10, 2014
To bring energy sales and marketing teams into the modern age, look to the technology sector, which has turned lead conversion into a science. Today, it’s possible to engineer everything from how you escort buyers through the sales funnel, to the way your public interprets the news.
Published By: Marketo
Published Date: Mar 23, 2015
In this on-demand demo, learn how leading enterprise marketing teams are leveraging Marketo’s customer engagement platform to increase lead conversion, improve marketing ROI and integrate social campaigns.
Read our new white paper, Experience Design Optimization: Where Personalization Goes to Grow Up, and learn:
- The experience design optimization process
- How top brands are using data to design experiences that drive conversion
- The four steps toward differentiating your brand with personalized experiences
Marketers use A/B testing to deliver the most optimized and targeted experiences for their customers. Sometimes marketers encounter pitfalls that produce misleading findings, which lead to less efficient offers and lower conversion rates.
Programmatic advertising is full of complex patterns. Very similar to patterns in nature. Our guide, Brilliant Advertising, shows how fractals in nature perfectly describe the complexity of programmatic ads and pave the way for how you should approach creative assets.
Read the guide to learn five ways to overcome challenges to programmatic ads, including how to:
• Bring marketers, creatives, IT, and data analysts together to ensure success
• Save money and time while improving engagement and conversion
• Customize multiple versions of one campaign and serve ads with strong creative in real time
To make a great first impression, take a good look at your digital enrollment process. Because it’s more than forms. It’s the start of your customer journey. A streamlined onboarding process saves customers time and hassle. It also increases conversions, improves experiences, and reduces costs.
In this report, we discuss best practices for updating your digital enrollment, including:
• How leaders in finance do it right
• Increasing engagement with mobile-optimized forms and signatures
• Ensuring enrollment is compliant and builds trust
Like the renowned Sydney Opera House, your brand has the potential to become an icon. Read our guide, Vision from the Harbor, to find out how. You’ll discover strategies for standing together with customers. So your business can stand out from the crowd.
Read our guide now to learn how you can:
• Create unforgettable experiences across the entire customer journey
• Test those experiences and improve them to lift conversion
• Overcome organizational barriers to create a true culture of optimization
Hoping to improve your Mobile ecommerce strategy and increase conversions? The 2014 Mobile E-Commerce Strategy Playbook will give you four strategic methods to increase mobile conversion rates, revenue and customer satisfaction.
This Black Friday, 50% of traffic will be from mobile. Are you ready?
This guide will give you actionable advice on how to capture your share of this year’s holiday spending spree. This guide gives you actionable advice to make the most out of the remaining time before Black Friday 2014 to optimize for higher conversions.
Published By: Sailthru
Published Date: Apr 07, 2016
In the past 20 years, email marketing has changed
more than any other form of direct marketing. But the
Request for Proposal process that marketers use to
select email service providers has not evolved at the
same pace. In this guide, you’ll learn how to update
your RFP process to increase subscription conversion,
advertising revenue, and content recirculation.
Published By: Sailthru
Published Date: Aug 15, 2016
Download this guide to discover how to find a partner that moves beyond antiquated batch-and-blast methodologies to impact:
-Audience retention rates
-Effective reporting and predictive analytics
Who should download:
-Online Media and Digital Publishing Executives
-Directors of Audience Development, CRM, and Engagement
-Email Marketing Managers
This article will help merchants understand the new payment options companies offer, when and why consumers use each, and why merchants might consider offering them to increase consumer delight and maximize sales.
Tradesy is a leader in designer fashion resale for women. The company recently partnered with Affirm to offer installment financing at the point of sale. It's been a perfect fit, with Tradesy seeing a 14% increase in conversions and a 34% increase in revenue per customer thanks to Affirm. This case study examines how Tradesy was able to get such positive results and whether this can work for other online retailers.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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