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content placement

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Published By: Oath     Published Date: Nov 06, 2017
42% of consumers make the internet their first stop for healthcare information, ranking the web second to actual physicians. Following this trend, healthcare marketers have increased their investment in a variety of digital advertising channels such as native, video, mobile, content and more in order to better educate and inspire healthcare consumers. But whatever digital channels healthcare marketers choose, the environment matters. Consumers make snap judgments about brands based on adjacency. Over two-thirds of your audience will feel less favorably towards a brand if its placed next to untrustworthy, offensive, or low-quality content. Fortunately for brands the flip side is also true, which is why it’s imperative that you guarantee ad placements that share digital space with premium content. With Oath’s reputation as a trusted publisher, healthcare brands can experience peace of mind knowing their consumers will make positive associations that will increase brand loyalty.
Tags : 
healthcare, physicians, digital, advertising
    
Oath
Published By: Box     Published Date: May 31, 2012
This Gilbane Group Beacon examines how large-­scale trends are changing enterprise collaboration and content sharing expectations. It defines Cloud Content Management, an emerging set of content management practices.
Tags : 
cloud, content management, active control, collaboration, sharing, content sharing, free online storage, online storage, file sharing, online file storage, share files online, store documents online, online collaboration, collaboration tools, ftp replacement, sharepoint alternative, file storage, mobile data access, share files online, asset management
    
Box
Published By: Box     Published Date: May 31, 2012
This IDC Vendor Profile analyzes Box, a company playing in the public cloud advanced storage services market and the content management and collaboration market, and reviews key success factors, highlighting market information tailored to investment.
Tags : 
content, cloud, collboration, enterprises, free online storage, online storage, file sharing, online file storage, share files online, store documents online, online collaboration, collaboration tools, ftp replacement, sharepoint alternative, file storage, mobile data access, share files online, asset management, online workspace, workspace
    
Box
Published By: Oath     Published Date: Oct 31, 2017
Consumers are better than ever at differentiating between low-quality and premium content. For marketers, this means the placement of their ads is critically important. Brands can’t afford to risk appearing alongside questionable content, not with 75% of consumers holding brands accountable for their ad environments. When brands are shown adjacent to Oath’s trustworthy, premium content, they experience 5x greater favorability - a striking example of the power of positive associations and the importance of knowing your digital neighbors.
Tags : 
digital advertising, online advertising, ad placement, quality content, quality video content, online news, online video, offensive content, fake news, online consumer habits, brand boycotts, user generated content, trustworthy sources, premium content, premium video content, native advertising, auto advertising, auto dealership advertising, auto digital advertising, auto marketing
    
Oath
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