While the shift from disk to digital offers tremendous potential opportunities, it also presents a host
of new challenges for gaming companies. As the online channel grows increasingly complex and the pace
of innovation accelerates, many companies struggle to keep up. Not only are there websites and storefronts
to manage, but also real-time gaming servers, large software downloads, and live-streamed competitions and
events. Games are transforming from fixed, boxed products to dynamic, ongoing services – with frequently
updated content, in-game micro-transactions, virtual goods and social interactions. Mobile adds another
dimension to the trend, as consumers increasingly look to play on smart phones and tablets – or on multiple
screens across devices.
To successfully navigate this complex and changing landscape, gaming companies need an agile,
high- performance infrastructure that allows them to turn the Internet into a reliable and effective
online distribution channel. This requires f
Akamai Download Delivery speeds your content to online audiences and lowers distribution costs while giving consumers the download experience they expect – whether they’re on their desktops, smartphones or other connected devices.
Published By: Equinix
Published Date: Jul 06, 2016
This white paper explores a new interconnection-driven paradigm to help M&E companies improve media content creation, management and distribution workflow efficiencies, develop higher quality products faster, scale their global reach and give the viewing public what they want, when they want it — all at reduced costs.
IDC quantifies the value of Adobe Experience Manager Assets for organizations interviewed at an average of $3.17 million per year per organization over three years, which would result in an average three-year ROI of 366%. Adobe Experience Manager Assets generates this value by:
— Increasing the return on content investments by improving asset findability and reuse and by reducing redundant content creation efforts
— Accelerating time to value from marketing and brand campaigns by streamlining asset distribution
— Improving team productivity through workflow automation
— Reducing risk associated with the use of outdated or unapproved digital assets
Published By: bigtincan
Published Date: Oct 10, 2014
These days, business productivity depends largely on the ability to securely access and interact with a wide range of information over mobile devices, such as tablets and smartphones. From sales executives to field technicians, the demand for accessing corporate content securely on mobile devices is growing exponentially.
In the past, implementing security measures to protect corporate content has involved VPNs, intranets, firewalls and passwords. However the increasing uptake of mobile devices in corporate settings means security measures must be implemented over a plethora of networks and devices.
bigtincan has created a powerful solution with BigTinCan hub. An application for mobile devices, it allows for the distribution, management and governance of a range of content, including documents and rich media content, with enterprise-grade security.
A recent MarketingSherpa Webinar on the topic of high-conversion content uncovered five burning questions from participants about specific types of content. This brief explores these questions and offers advice and strategies for content creation and distribution.
Organizations are struggling to enforce both mandatory regulatory rules as well as internal corporate policies governing email content and distribution. One of the biggest obstacles is determining whether or not the content of an email, or its attachment, is subject to any policy rules or restrictions. This whitepaper describes the techniques required to perform intelligent, accurate content analysis and the shortcomings of most current approaches.
A successful marketing Webinar series can educate your prospects on your company's uniqueness, create a competitive advantage, dramatically increase lead flow, and drive sales.
This new eGuide outlines best practices for creating and delivering a successful Webinar series that gives your organization a solid competitive edge.
How can you, the modern marketer, create an efficient business process that facilitates content marketing and achieves your specific goals?
The answer: by planning strategic marketing campaigns, establishing streamlined processes, and organizing your team to execute initiatives in a more aligned and productive way. Bridging the content gaps in your organization helps you coordinate the efforts of your teams, but also enables you to create superior customer engagements because you’re presenting a more united front to those who consume your content.
This eBook will show you how to do just that. It will describe how to execute a cohesive plan aligned with your company’s goals, organize your campaigns, and coordinate content distribution across departments and stages of the funnel.
Just about everyone claims to be doing content marketing, but far fewer organizations have a thought-out plan. According to Content Marketing Institute, only 44% of B2B marketers and 39% of B2C marketers have a documented content strategy.
But as organizations scale content operations, workflows, distribution, and promotion, many are seeking tools to centralize, manage, and improve the process.
That’s where content marketing software comes in. This software can help organize, automate, and visualize your efforts to create original content, as well as curate the content of others.
Published By: Acrolinx
Published Date: Apr 01, 2015
Content marketing is one of the highest priorities for today’s marketers, with growth rates for content development and distribution skyrocketing. According to the Content Marketing Institute, for example, 70 percent of marketers are investing more in content marketing than ever before. A recent research report from global market intelligence firm IDC further underscores the point, noting that “building out content marketing as an organizational competency” is one of CMOs’ most important initiatives, second only to measuring ROI. Read this white paper to learn more about the Global Content Impact Index.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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