Published By: DocuSign
Published Date: Mar 23, 2016
Today, more than ever, the customer is at the center of business. Armed with more choice and ultimately more power, customers expect businesses to deliver entirely satisfying, customer-centric experiences throughout the sales cycle. Whether you sell to businesses or consumers, customers are accustomed to one-click purchasing, full mobile access, and social media-driven recommendations, and they are demanding a similar experience of all companies they do business with. With eSignature & Digital Transaction Management (DTM) solutions from DocuSign you can provide that experience, allowing customers to transact with you on their terms while reinforcing your modern reputation.
Published By: DocuSign
Published Date: Apr 12, 2017
Today, more than ever, the customer is at the center of business. Armed with more choice and ultimately more power, customers expect businesses to deliver entirely satisfying, customer-centric experiences throughout the sales cycle. Whether you sell to businesses or consumers, customers are accustomed to one-click purchasing, full mobile access, and
social media-driven recommendations, and they are demanding a similar experience of all companies they do business with. With eSignature & Digital Transaction Management (DTM) solutions from DocuSign you can provide that experience, allowing customers to transact with you on their terms while reinforcing your modern reputation.
Akamai Download Delivery speeds your content to online audiences and lowers distribution costs while giving consumers the download experience they expect – whether they’re on their desktops, smartphones or other connected devices.
Searching for auto-related terms signals that a consumer is interested in a vehicle. And, 96% of people who search for auto-related terms can be found on a Yahoo site within a week of searching. Learn how to leverage these search signals to re-target consumers with native advertising by reading our infographic.
Beyond Borders The Canadian E-Retail Opportunity
Download this paper to learn:
- The most successful e-retailers in Canada and where they are located.
- Canadian consumer attitudes towards global ecommerce.
- Device preference for shopping and the type of stores Canadian consumers prefer to shop in.
Canadian consumers have made shopping online an established behavior—80% did it last year—and many online retailers are interested in selling to them.
That’s because they see opportunity. The product selection and retailer options Canadians ?nd online with merchants based in Canada trail their expectations, and that leads many to look at international shopping options. 67% of Canadian online shoppers purchased from a foreign e-retailer last year, according to PayPal Inc., making Canada the seventh-highest nation for cross-border online shopping among 29 surveyed.
While the retail industry has made great stri
des in understanding the online
consumers, it has been difficult to observe and analyze their wh
Advanced location intelligence enables marketers to
consumer journeys to within meters, whether indoors or outdoors, as they move ar
changing environments, such as
stores, malls, restaurants, residential addresses,
landmarks, and places of interest.
starting to launch
more targeted campaigns by
using location to understand consumer behavior.
Find out why location intelligence ca
a wide range of benefits to the entire retail industry
time location targeting, reduced ad
spend, enhanced campaign
attribution, and more.
Published By: Cohesity
Published Date: Mar 19, 2019
Every 14 seconds. That’s how often analysts predict ransomware will attack a business this year.1
Despite the best efforts to thwart ransomware attacks, cyber criminals are innovative, and they continue to create new malware. This means more
sophisticated and targeted ransomware attacks are coming—all with the same goal: Disrupt business operations in the hopes victims will pay to
No industry is immune. And because enterprises are now even more attractive targets than consumers,2 your organization must proactively
prepare for when, not if, cyber criminals come for your data.
Published By: Cohesity
Published Date: Mar 26, 2019
Every 14 seconds. That’s how often analysts predict ransomware will attack a business this year.
Despite the best efforts to thwart ransomware attacks, cyber criminals are innovative, and they continue to create new malware. This means more sophisticated and targeted ransomware attacks are coming—all with the same goal: Disrupt business operations in the hopes victims will pay to restore order.
No industry is immune. And because enterprises are now even more attractive targets than consumers, your organization must proactively prepare for when, not if, cyber criminals come for your data.
This whitepaper reviews the past decade of eCommerce, highlights five key principles for eCommerce 3.0 - the coming phase of eCommerce - and illustrates tangible examples or "glimmers" that demonstrate the direction customer experience is headed in the near term to offer consumers uniquely great online shopping experiences.
Every day, demanding customers, unforeseen competition, and disruptive
new technologies hammer home that we have entered the age of the
customer, where established business operations no longer work.
Yet, most marketing functions still rely on decades-old methods that
undermine their ability to create post-digital brand experiences and help
their firms become customer-focused. Smart CMOs recognize that it is
time to pivot their marketing function around the customer, rather than
transactions, sales, their brand, or day-to-day operations.
In March 2018, Adobe commissioned Forrester Consulting to evaluate
the link between email innovation and customer obsession. To explore
this topic, Forrester conducted an online survey with 256 US consumers
who use personal email and 260 marketing technology and strategy
decision makers at US companies with 500 or more employees. We found
that email marketing can provide a way to launch customer-obsessed
marketing at organizations. In fact, companies t
Published By: Iterable
Published Date: Sep 07, 2018
Email marketing continues to be the best digital channel for ROI, so delivering dynamic, personalized messaging to the inboxes of your customers is of the utmost importance. In fact, for 77 percent of consumers, email is the preferred messaging channel, dwarfing demand for SMS, push notifications and social media communications.
When you are determining the right email marketing strategy for your business, it’s natural to wonder how the industry leaders are conducting their campaigns. A¬er all, if they’re on top, then they must be doing everything right...right?
To glean best practices, we analyzed the email marketing strategies adopted by the top 100 e-retailers in the United States to study how they engage with their customers. These companies represent industries ranging from apparel and electronics, to auto parts and pet supplies, but all have the single goal of getting their users to go from inbox to checkout.
We note what companies are doing across the board, as well as what spec
In today’s competitive embedded markets, manufacturers need to find ways to differentiate without adversely impacting development time and cost. This is particularly true in relation to embedded devices that are designed for use by consumers. As such products become more sophisticated, user interaction via traditional switches, dials, and basic displays becomes less desirable for a number of reasons.
Download this whitepaper now and read how WLAN technology embedded in CE devices offers consumers a glimmer of hope that someday soon they will be free to experience their media content on their terms.
EMI Music is one of the top global recorded music companies and represents artists spanning all musical tastes and genres including Lily Allen, Coldplay, and Pink Floyd. No longer able to rely on mass marketing to drive in-store sales, EMI Music had to figure out who, exactly, was downloading its artists' music, and how to maximize communications with those consumers to strengthen relationships and drive more revenue. EMI Music opted for enterprise marketing software from Neolane that would help the company better capture consumer information from multiple sources and integrate its disparate CRM and customer analytics applications.
Like many brands with a large footprint of physical store locations, this automotive retailer was having trouble connecting its online ad spend to actual in-store revenue.
In order to reach online consumers, their digital marketing strategy had been buying clicks (CPC) and impressions (CPM). They realized these methods were lacking because:
- They had no true gauge of what ads were working - Their ROI was often inflated by making assumptions instead of using data - It required a heavy upfront investment
The manufacturing industry has entered a completely new technological realm that did not even exist five years ago. Three industrial revolutions forever changed manufacturing—and the world—and the fourth is now underway. Factories have had to adapt rapidly with the advent of advanced automation and robotics as well as software to manage processes and control. The onset of digital manufacturing accelerates the need for new approaches. While consumers typically embrace disruptive technology with enthusiasm, manufacturers inevitably approach new technology with caution, carefully evaluating how it can improve their businesses. Eventually, however, caution must be replaced with innovation to ensure survival. Those organizations that find themselves on the wrong side of the technology curve today will face increasing challenges to remain competitive as time marches forward.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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