Everyone knows that content is crucial to attract, engage, and reach consumers. But while this may be true, it’s important to consider the medium involved. Right now, the format to beat is clearly video, with 51% of brands investing more in 2018 than the year prior.1 And with so many forms of video available, such as content, programmatic, and pre-roll, it’s important to understand how to use video for building both brand connections and direct response.
Currently, video provides advertisers with a versatile medium to
reach the audiences they want, where they want, to put the best
spotlight on their story. But the question remains—what is the
best way to reach your target, and how can you ensure they will
pay attention to your message? Download this whitepaper to find out!
Published By: Intralinks
Published Date: Apr 13, 2015
They say content is king. But if your content isn’t protected, it’s a king with no clothes.
The proliferation of mobile devices in the workplace, and the availability of cloud services designed for consumers, can lead to improper sharing of corporate data. Information that leaves your firewalls can live forever, and without adequate protection, can end up in the wrong hands.
This report by Ovum takes a look at the challenges of information security and explores how a new generation of Information Rights Management (IRM) technology directly addresses the most critical concerns.
Key topics include:
• The threat posed by Dropbox and other consumer-grade FSS providers
• The need for lifetime control of information and content
• The ability to perform audits, and locate files, anywhere, and who accessed them
• How next-generation IRM technology is available to add a new layer of security to every file
Published By: Intralinks
Published Date: Oct 30, 2014
The proliferation of file sync and share (FSS) products and other cloud services designed for consumers, along with mobile devices, leads to improper sharing of corporate data. Information that leaves your firewalls can live forever, and without adequate protection, can end up in the wrong hands.
So what’s the solution? Protect your information with next-generation information rights management (IRM) technology. You can email, copy, upload or share any IRM-secured document — and the protection travels with it.
Key topics include:
The threat posed by Dropbox and other consumer-grade FSS providers
The need for lifetime control of information and content
The ability to perform audits, and locate files, anywhere, and who accessed them
How next generation IRM technology is available to add a new layer of security to every file
Information technology professionals interested in using IRM for secure collaboration don’t want to miss this important report.
With consumers practically attached to mobile devices and beginning to accept marketing messages on Facebook and Twitter, marketing efforts are less about driving to a specific channel and more about having a promotional presence in all of them and keeping the person engaged throughout the customer lifecycle. The reasons for disengaging from a purchase decision are nearly infinite, and the means to disengage are just a few taps away on a smartphone.
Published By: Brightcove
Published Date: Sep 29, 2015
Higher-value content equates to better performance, and no other form of content creates value for consumers like video does. Utilizing video beyond just another type of content asset and more as a marketing program accelerator can turbocharge other marketing programs more effectively and increase total marketing ROI.
Published By: Marketo
Published Date: Jun 05, 2014
Nobody wants to get blasted. Commercial email marketing has evolved out of the traditional direct-mail mindset, which is all about big campaigns sent to many, on the marketer’s schedule, not the buyer’s. Popular marketing expressions such as batch and blast, hit the database, and e-shot, certainly don’t have positive connotations. The sentiment behind the words is telling. When you batch and blast, you are essentially admitting that your emails are not individually relevant. The days of batch and blast are numbered. Contemporary subscribers expect personal and relevant emails on a non-disruptive schedule. Download the ebook, Conversations, not Campaigns to learn how you can continuously build engagement with your consumers, one by one, over time!
Technology is transforming mobility and vehicle ownership. To be a game-changer in the transportation and mobility market, organizations must anticipate customer expectations and deliver compelling experiences.
• Help my customers experience the future: Digitization, VR and interactive experiences show consumers benefits before they are on the road.
• Give my customers enhanced levels of customization: Vehicle personalization transforms a product purchase to a multi-dimensional experience.
• Streamline my product development processes: Innovation increases product diversity while reducing development time and costs.
• Keep me up to speed with new mobility solutions: Organizations must be open to change in imagining how to go from point A to B.
• Prepare me for the shift to Mobility as a Service: MaaS is already affecting transportation and pressuring margins for conventional car manufacturers.
I invite you to download your targeted industry analysis and uncover the expectations to tak
A rewarding customer experience is the central aim for luxury gift company 1-800-Flowers.com: a fast, intuitive shopping process helps keep consumers loyal to its brands. Working with IBM, the company has built a master data management (MDM) system that helps deliver a more seamless experience to shoppers across multiple brands and channels.
As Americans spend an increasing amount of time on the internet, they’re demanding a more positive, intuitive, and instant online experience—each and every time. In short, they expect the time they invest in the Web to be worth every millisecond devoted to it. Likewise, business leaders know that every visit to an organization’s Website affects the way consumers view their companies as a whole. Thus, each online interaction must be better than good and, at best, generate positive buzz. Just one negative experience, after all, can generate a negative buzz heard around the world.
Published By: Teradata
Published Date: Jun 12, 2013
This White Paper discusses how a balanced approach in an Integrated Marketing Management (IMM) environment can lead to creating more efficient marketing and an enhanced experience for consumers. Included are examples of how leading companies are currently satisfying the needs of both internal constituents and external customers.
If you’re already operating a cloud contact center, you may skip this section and jump
to the Intelligent Cloud Contact Center below. But, if you’re still on-prem and starting to
wonder and envision just what a cloud contact center could do for you, here are some
things to consider.
Today’s consumers are loyal not to organizations, but to the experience they have –
moment by moment – with an organization. That means loyalty is always based on the
Dimension Data reports that 88 percent of companies believe customer experience (CX)
is a competitive differentiator.1
At the forefront of this is customer care.
Published By: VeriSign
Published Date: May 06, 2010
Online retailers must make consumers feel more comfortable on their web sites, instilling confidence in order to support sharing personal and financial information and ultimately completing purchases. Using proven ingredients outlined in this whitepaper can increase customer confidence and enable you to generate more sales.
This white paper reveals data-driven insights to help you create a strategic communications plan that includes: creative, cost-effective incentives promoted through repeated communications, a robust, multi-media digital promotion strategy paired with on-the-ground advocates at all levels, internal leadership participation to encourage adoption
Consumers contact you through a growing number of channels. With this Yankee Group study, you'll learn how predictive analytics can help you instantly identify your best customers and prospects, match them to the best agents and give them more personalized attention - thus maximizing customer acquisition and cross-sell opportunities.
The findings of this report provide a fascinating insight into the repercussions of the changing relationship between consumers and banks. Whereas the majority of people were once unwaveringly loyal to their banking provider of choice, they now take advantage of the latest technologies to proactively seek the best deals available and switch providers without thinking twice.
From planning a trip to selecting a hotel to commenting about the guest experience on Facebook, the travel lifecycle can be a meandering journey, filled with opportunities for consumers to engage with hospitality brands. The key for your enterprise’s success, of course, is making those moments count.
The digital, connected world is fundamentally changing the dynamics of the financial services industry. Consumers expect anytime and anywhere access with a customer experience commensurate with the Internet world, while fintech start-ups disrupt established value chains, driving a need to deliver faster innovation. This is creating tremendous pressure on the network, with escalating demands for performance and agility, while cost control and compliance imperatives remain as dominant as ever. This paper looks at optimal strategies for CIOs and CTOs, exploring how the future network needs to evolve to both drive operational effectiveness and enable business change, while assessing key investment and strategic considerations for equipping the network for the digital financial institution.
Today’s consumers are more demanding than ever before. They want experiences that are personalized, relevant, and consistent—whether they’re interacting with your company online, in-store, or on the phone. Oh, and they want only positive experiences. Poor customer service is unacceptable across any channel, including the often-overlooked mobile device.
Download this brief to learn how you can deliver the most meaningful, positive, and consistent customer experiences across all channels that enhance loyalty and deliver results.
Published By: Oracle OMC
Published Date: Nov 30, 2017
Today’s consumers are demanding: they have become more unforgiving of a poor customer experience and expect interactions on their desktop and mobile devices to be responsive, intuitive,
and easy to use. Marketers understand that delivering the most relevant experience is the key to gaining continued satisfaction and loyalty from their digital consumers. Oftentimes, however, when it comes to marketing to consumers there are two dynamics. On one hand you have what consumers say they want out of a customer experience. On the other hand, there is what they actually receive. What they want are experiences that are personalized, contextually relevant, and consistent— regardless of online or offline channel or lifecycle stage. What they too often get, however, are experiences that are disconnected, not contextually relevant, and inconsistent across channels and lifecycle stages.
Modern marketers leverage insights on how consumers browse goods or make a purchase, to design smarter cross-channel programs and create relevant campaigns.
Brands that leverage cross-channel marketing see a 91% customer retention rate.
You can do this too. Learn how other marketers in ASEAN are leveraging cross-channel to create real business impact.
Join this webinar and hear from Charlie Loo, an award-winning marketer and our Principal Consultant on:
• five practical ways you can use cross-channel marketing
• the importance of cross-channel in a mobile first environment
• the difference between multi-channel and cross-channel
Today’s consumers are demanding: They have become more unforgiving of a poor customer experience and expect interactions on their desktop and mobile devices to be responsive, intuitive, and easy-to-use. Marketers understand that delivering the most relevant experience is the key to gaining continued satisfaction and loyalty from their digital consumers.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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