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Results 126 - 150 of 830Sort Results By: Published Date | Title | Company Name
Published By: First Data     Published Date: Apr 25, 2013
Traditional direct mail campaigns often deliver anemic response rates and direct mail campaigns sweetened with discounts don’t fare much better. Poor results combined with escalating printing and mailing costs and changing consumer expectations means that businesses must find more effective ways to get consumers’ attention.
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direct mail, gift cards, prepaid incentive, coupon, call to action, incentive cards, direct marketing, customer experience, lead generation, customer engagement, foot traffic, grand opening, customer data, consumer behavior, relationship marketing, loyalty program, direct response, mailing list, card activation, shopping patterns
    
First Data
Published By: Monotype     Published Date: Jan 27, 2016
What is a millennial and why do they matter to your brand? How can you engage this audience and lay the foundation for an engaged customer base with your messaging and content? These questions are all vital to how your brand can tap into the $600 billion in buying power millennials hold right now and for the future. Swyft Media addresses how brands can reach millennial consumers with 5 key tips you can implement today.
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Monotype
Published By: Swyft Media     Published Date: Jan 28, 2016
What is a millennial and why do they matter to your brand? How can you engage this audience and lay the foundation for an engaged customer base with your messaging and content? These questions are all vital to how your brand can tap into the $600 billion in buying power millennials hold right now and for the future. Swyft Media addresses how brands can reach millennial consumers with 5 key tips you can implement today.
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swyft media, brand engagement, best practices, millennial customers, customer engagement, content solutions, it management, enterprise applications
    
Swyft Media
Published By: Bronto     Published Date: Jul 10, 2017
Artificial intelligence (AI) is a hot topic in commerce marketing and may be the fastest growing technology trend today. Experts believe AI will have a huge impact on our daily lives, our interactions with one another and the broader economy. A growing number of commerce marketing software providers claim their systems use AI. But it can be difficult to know for sure what that means for your brand and how you can use it to market products and services more effectively to consumers. Does the rise of AI and related technologies signal a sea change in commerce marketing? In a word, yes. Let’s take a closer look at these techniques and how they can boost your marketing efforts and success. We’ll also look at their limitations and the questions you can ask to help you distinguish between marketing hype and tools that can provide value for your business.
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artificial intelligence, commerce marketing, branding
    
Bronto
Published By: Blue Coat     Published Date: Dec 11, 2015
Consumers are comfortable with the cloud. Employees want to use cloud services at work. The CEO wants to harness the cloud to cut cost and waste. But IT knows there's one big obstacle to building a bridge to the cloud: Security.
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Blue Coat
Published By: TARGUSinfo.     Published Date: Jul 31, 2008
Companies today are faced with consumers who they are less likely to know, but who are more knowledgeable about them than ever before. Consumers are more demanding, have access to masses of information and are more likely to shop around. This briefing discusses how the right knowledge at the right time is the critical factor in winning over new customers.
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targus, targus info, targusinfo
    
TARGUSinfo.
Published By: Nexmo     Published Date: Nov 26, 2018
Companies have always been focused on the customer experience, but with the ever-changing landscape of how information is consumed, they have to react faster and provide more impactful interactions. Today's consumers expect businesses to communicate with them on the channels they prefer. This means messaging customers on the channels that provide straightforward and/or media-rich features. Savvy companies know that SMS is the messaging leader, but that MMS and other OTT channels, such as WhatsApp, Facebook Messenger, and Viber, provide a more engaging experience. They think about their overall messaging goals and as a big-picture concept. Join Sheri Atienza, Product Marketing Manager at Nexmo, in this webinar examining how messaging solutions can be the power behind your 2019 messaging strategy. You’ll learn how to customize your messages to both the audience and the medium, and how easy this can be with Nexmo.
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Nexmo
Published By: Nexmo     Published Date: Nov 27, 2018
Companies have always been focused on the customer experience, but with the ever-changing landscape of how information is consumed, they have to react faster and provide more impactful interactions. Today's consumers expect businesses to communicate with them on the channels they prefer. This means messaging customers on the channels that provide straightforward and/or media-rich features. Savvy companies know that SMS is the messaging leader, but that MMS and other OTT channels, such as WhatsApp, Facebook Messenger, and Viber, provide a more engaging experience. They think about their overall messaging goals and as a big-picture concept. Join Sheri Atienza, Product Marketing Manager at Nexmo, in this webinar examining how messaging solutions can be the power behind your 2019 messaging strategy. You’ll learn how to customize your messages to both the audience and the medium, and how easy this can be with Nexmo.
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Nexmo
Published By: Comcast Business     Published Date: Apr 14, 2016
The financial industry is facing unprecedented market disruption. Technology is changing the way institutions and consumers alike consider and conduct transactions, expanding the breadth of opportunity on both sides of the counter.
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comcast, banking, finance, comcast business, market disruption, financial transaction
    
Comcast Business
Published By: Comcast Business     Published Date: Jul 08, 2016
The financial industry is facing unprecedented market disruption. Technology is changing the way institutions and consumers alike consider and conduct transactions, expanding the breadth of opportunity on both sides of the counter.
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comcast, banking, finance, comcast business, market disruption, financial transaction
    
Comcast Business
Published By: MuleSoft     Published Date: Sep 09, 2019
More and more financial institutions are partnering with fintechs and leveraging Application Program Interfaces (APIs) to attract new prospects and to delight current consumers through unprecedented Customer Experience (CX). APIs offer a bridge between systems while paving a digital path to a connected financial ecosystem. The institutions that are able to drive this digital transformation successfully, do not think of these capabilities as additional channels and services. Rather, these institutions understand that they must move from a vision of banking as a physical network of branches and ATMs, to a digital platform, comprising core capabilities such as account servicing and the provision of financial products that can be accessed wherever, and whenever, customers wish. Join this webinar and learn how these institutions are building a digital banking platform with APIs. Presented by: Angie Campos, Industry Marketing for FS&I, MuleSoft Michel Vaja, Head of UK Payments Practice, C
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MuleSoft
Published By: CheckMarx     Published Date: Sep 12, 2019
Financial services organizations operate under a host of regulatory standards. This makes sense, as the assets and information managed by these firms are valuable, sensitive, and targeted by sophisticated cyber attackers daily. Compounding these challenges is the large volume of personally identifiable information (PII) that financial organizations handle regularly. PII is subject to many compliance regulations, notably the General Data Protection Regulation (GDPR), which regulates not only the processing of personal data, including PII, relating to individuals in the EU, for also any organization that processes personal data of EU residents. For US banking consumers, Section 5 (Unfair or Deceptive Acts or Practices) of the Federal Trade Commission Act and numerous state regulations enforce basic consumer protections, which financial organizations must also uphold.
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CheckMarx
Published By: Submittable     Published Date: Nov 07, 2019
When you're accepting digital submissions for contests, awards, or another purpose, organization is crucial. Today's consumers have high expectations when it comes to the online submission process. If they can't get their information to you quickly and easily, they may not complete their contest or award entry at all. It's easy to see the value in a quality submission software to manage your contest or award, but making that final product choice can be difficult. When you have the right tools in place, you can manage submissions for multiple contests and awards with ease. A powerful submission management software helps you set up sleek online forms, organize your incoming submissions, and collaborate with your team as you consider each submitter. Take the time to evaluate your options so you can find a product that meets all your team's needs. Submission management software can go a long way toward simplifying your contest or award submission and review process. Before you buy, t
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Submittable
Published By: CA Technologies EMEA     Published Date: Sep 07, 2018
With the application economy in full swing, more organizations are turning to Continuous Testing and DevOps development practices in order to quickly roll out applications that reflect the ever-changing needs of tech-savvy, experience-driven consumers. Rigorous data they need, in the right formats. This forces teams to postpone their testing until the next sprint. As a result, organizations like yours are increasingly looking for ways to overcome the challenges of poor quality data and slow, manual data provisioning. They are also concerned about compliance and data privacy when using sensitive information for testing. CA Test Data Manager can help you mitigate all these concerns, so you’re positioned to achieve real cost savings.
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continuous delivery, application delivery, testing, test data management
    
CA Technologies EMEA
Published By: HP     Published Date: May 05, 2014
Leveraging HP breadth to increase security, lower risk, increase efficiency: Find out how CapitalOne has improved compliance, lowered risk, eliminated bottlenecks, reduced cost, and moved from silos to integration by leveraging the HP Software portfolio. Headquartered in McLean, Virginia, Capital One offers a broad array of financial products and services to consumers, small businesses and commercial clients in the U.S., Canada and the UK.
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bsm, business service management, it operations group, it case study, capital one, automation, it management
    
HP
Published By: IBM     Published Date: Oct 23, 2012
With widespread use of mobile devices and social media, today's consumers are connected and empowered like never before. This white paper explores the challenges that face retail chief marketing officers (CMOs) and their divisions.
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ibm, analytics, personalized marketing, customer loyalty, consumer behavior, customer loyalty
    
IBM
Published By: IBM     Published Date: Sep 11, 2013
Learn how a better grasp of "big data" from consumers will help retailers generate valuable insights for personalizing marketing and improving the effectiveness of campaigns among other things.
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big data, retail, insights, marketing, campaigns, velocity of data
    
IBM
Published By: IBM     Published Date: Apr 29, 2014
With a wealth of information readily available online, consumers are now better able to compare products, services and prices—even as they shop in physical stores. When consumers interact with retailers publicly through social media, they have greater power to influence other customers or damage a brand. These and other changes in the retail industry are creating important opportunities for retailers. But to capitalize on those opportunities, retailers need ways to collect, manage and analyze a tremendous volume, variety and velocity of data.
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ibm, retail, ecommerce, big data, retail technology, social media, data analytics, customer insights, customer analytics, personalization, ecommerce
    
IBM
Published By: IBM     Published Date: Aug 06, 2014
With a wealth of information readily available online, consumers are now better able to compare products, services and prices—even as they shop in physical stores. When consumers interact with retailers publicly through social media, they have greater power to influence other customers or damage a brand. These and other changes in the retail industry are creating important opportunities for retailers. But to capitalize on those opportunities, retailers need ways to collect, manage and analyze a tremendous volume, variety and velocity of data. If retailers succeed in addressing the challenges of “big data,” they can use this data to generate valuable insights for personalizing marketing and improving the effectiveness of marketing campaigns, optimizing assortment and merchandising decisions, and removing inefficiencies in distribution and operations.
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ibm, retail, data, big data, power, stores, interact, social media
    
IBM
Published By: Adobe     Published Date: Mar 03, 2017
By 2025, it’s projected that consumers will purchase 70 million virtual reality devices every year. This creates a major opportunity for TV networks and MVPDs to go beyond the smartphone and tablet and engage customers in a whole new immersive world. Read our guide, Capitalizing on Viewers’ Hunger for Virtual and Augmented Reality, and learn: • Six ways to delight viewers with virtual and augmented reality enhanced experiences • Untapped opportunities in the evolving VR and AR landscape, and how to monetize them • Key Adobe investments that will enable end-to-end video delivery in VR and AR
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virtual reality, augmented reality, monetize vr and ar, video delivery, adobe primetime
    
Adobe
Published By: FICO     Published Date: Jun 14, 2017
The car industry’s fortunes play an important part in the stability of the broader economy. Consumers shopping for and financing a new or used vehicle have more choices than ever before. Empowered by digital delivery channels such as self-service and mobile, individuals are now able to rapidly choose and the vehicle and loan that best fits their needs.
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FICO
Published By: IBM     Published Date: Oct 01, 2012
Cars.com uses IBM software to gain a 360-degree view into its technology infrastructure and applications, giving the company visibility into the user experience of its consumers, dealers and advertisers.
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case study, cars, user experience, customer experience management, application management
    
IBM
Published By: Castlight Health     Published Date: Aug 02, 2016
"In this Constellation Research report, Principal Analyst Doug Henschen examines how Indiana manufacturer Steel Dynamics cut skyrocketing healthcare costs by turning their employees into informed healthcare consumers, saving millions. This inside look details how Castlight's health benefits platform provided Steel Dynamics employees with the combination of pricing information and quality measures they needed to make their own smart healthcare decisions. Download now to get the key takeaways and recommendations.
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castlight health, healthcare cost, benefits, human resources
    
Castlight Health
Published By: Castlight Health     Published Date: Aug 02, 2016
In this Constellation Research report, Principal Analyst Doug Henschen examines how Indiana manufacturer Steel Dynamics cut skyrocketing healthcare costs by turning their employees into informed healthcare consumers, saving millions.
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Castlight Health
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