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Results 301 - 325 of 743Sort Results By: Published Date | Title | Company Name
Published By: Epsilon     Published Date: Sep 18, 2012
To be successful in the current landscape, retail marketers must adapt their marketing messages to match the specific format, time and methods of consumers. Download this whitepaper to learn how retailers are boosting their CEM strategies.
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customer experience marketing, real-time messaging, rtm, cem, customers' needs, competitive advantage, customer identification, customer segmentation, customer engagement
    
Epsilon
Published By: Turn     Published Date: Mar 27, 2014
In this study from Forbes Insights and Turn, learn what privacy means to marketers and consumers.
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turn, forbes insights, privacy, big data, marketing, advertising, marketing solutions, security, digital marketing, marketing insights, software platform, cross-channel, analytics
    
Turn
Published By: Turn     Published Date: Mar 27, 2014
Download this report to learn more about where and when to find the Digital Elite.
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turn, marketing, global marketing, global audience, global digital audience, cross-channel brand, social networking, consumer engagement, roi, analytics, ecpm, audience targeting, display advertising, mobile advertising, digital elite consumers
    
Turn
Published By: Tripp Lite     Published Date: Jun 28, 2018
Credit, debit and ATM card fraud costs consumers, merchants and financial institutions billions in losses every year. The payment card industry has responded by creating the PCI security standard. Merchants that fail to comply with PCI face increased risk of security breaches and substantial contractual penalties. Tripp Lite Wall-Mount Rack Enclosures help merchants achieve PCI compliance by securing network/telecommunications hardware and storage media in retail point-of-sale environments and other locations.
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Tripp Lite
Published By: Adobe     Published Date: Apr 15, 2016
Every year, consumers demand more personalized content. But the challenge is to deliver that content across new channels, devices, and experiences. Read The Marketer’s Guide to Articulating DAM Return on Investment to learn why a digital asset management solution can be the key to delivering more content, faster. Read the Adobe white paper to learn more about: • Why you need DAM over other content storage solutions • How to make the ROI case for DAM • Companies who have used DAM for success
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adobe, customer experience, dam return, digital asset management, return on investment, marketing
    
Adobe
Published By: Adobe     Published Date: Mar 03, 2017
By 2025, it’s projected that consumers will purchase 70 million virtual reality devices every year. This creates a major opportunity for TV networks and MVPDs to go beyond the smartphone and tablet and engage customers in a whole new immersive world. Read our guide, Capitalizing on Viewers’ Hunger for Virtual and Augmented Reality, and learn: • Six ways to delight viewers with virtual and augmented reality enhanced experiences • Untapped opportunities in the evolving VR and AR landscape, and how to monetize them • Key Adobe investments that will enable end-to-end video delivery in VR and AR
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virtual reality, augmented reality, monetize vr and ar, video delivery, adobe primetime
    
Adobe
Published By: Adobe     Published Date: Mar 16, 2017
Every year, consumers demand more personalized content. But the challenge is to deliver that content across new channels, devices, and experiences. Read The Marketer’s Guide to Articulating DAM Return on Investment to learn why a digital asset management solution can be the key to delivering more content, faster. Read the Adobe white paper to learn more about: • Why you need DAM over other content storage solutions • How to make the ROI case for DAM • Companies who have used DAM for success
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roi, dam, digital asset management, return on investment, content storage, channeling
    
Adobe
Published By: Adobe     Published Date: Mar 16, 2017
Meet the trends that are impacting your ability to create, manage, deliver and optimize your digital assets. The Adobe white paper, 7 Trends Impacting How We Use Digital Assets, identifies the trends that help you deliver more meaningful customer experiences with the right assets, through the right channels, at the right time. Read the Adobe white paper to learn: • How metadata can help increase brand consistency across multiple channels and devices • Why marketers need digital asset tools that increase responsiveness to consumers in real time • The importance of rich media in delivering personalized content that deepens customer connections
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digital assets. adobe, metadata, digital assets, channeling
    
Adobe
Published By: Adobe     Published Date: Oct 24, 2018
Personalized customer experiences can drive double-digit revenue growth for your business. However, poor personalization can hurt your bottom line, as consumers switch from companies that fail to meet expectations to those that do. In this playbook, we provide clear guidance to help you formulate a winning personalization strategy for your organization over three phases of maturity: Embrace, Expand, and Excel.
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Adobe
Published By: Spredfast, Inc.     Published Date: Jun 30, 2014
Sponsorships can be more than a logo placement. In fact, they should be. Don’t just put a sponsor’s logo in your ads (and vice versa). Instead, give interested brands a way to really grab the audience’s attention. Still need proof social is the way to go? We’ll give you 1,700 reasons. That’s the number of banner ads consumers get served every month. On top of that, people are (over) exposed to more than 16,000 commercials annually – and struggle to recall any. It’s not an exaggeration to say consumer attention is fragmented. So how can you ensure the packages you sell create affinity between brands and the consumers they desperately covet? By giving everyone a chance to connect with each other. After all, your audience is probably already talking about your event on Facebook, Twitter and Instagram. Download here to learn more!
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spredfast, social media, sponsorship, banner ads, earned media
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Jun 30, 2014
The old adage, "you get what you pay for" may no longer be true when it comes to traditional paid media investments. Effectiveness of traditional advertising and paid media - TV, newspaper, print - is on the decline, so marketers are choosing to push their dollars to social advertisements. In fact, 62% of marketers expect to increase their spending on Facebook marketing, along with other social media sites, over the next year. Marketers now must focus their attention on getting more from their advertising efforts by making sure that their media strategies work together. This means their paid media must work with their owned media to get more consumers to engage and participate - thus driving more earned media and amplification for their brand. Download here to learn more!
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spredfast, converged media, social media, social advertisements, earned media, consumer engagement
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Jun 30, 2014
We are living in the most revolutionary era in human communication since the invention of the printing press. For the past few years, marketers have ‘woken up’ to consumers who have the power to express their views anytime and anywhere. ‘Social’ is hot, and if nothing else, a response to this awakening. Now, the lines between paid, owned and earned media have been blurred, if not erased. Social media crosses the barrier between the three. It’s fast-paced and chaotic. We partnered with the research firm Sentient Services and surveyed more than 200 consumers about their attitudes, opinions and beliefs about brands and social media integration. The respondents come from all over the country, with all different incomes, lifestyles, and social media habits. Universally, the data supports what we’ve already seen in action: consumers want to engage with brands that integrate social media, and they prefer to do business with social brands. Let's get started!
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spredfast, social, social integration, paid media, owned media, earned media, social media
    
Spredfast, Inc.
Published By: Samsung     Published Date: Dec 11, 2014
This White Paper explores how the proliferation of smartphones and tablets (the global installed base of smartphones alone is set to hit 3 billion devices by 2017) has led consumers to adopt new behaviours, and develop expectations around what experiences mobile computing can offer.
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mobile computing, cloud computing, network performance, content management
    
Samsung
Published By: CA Technologies     Published Date: Jun 03, 2015
"DevOps helps drive continuous collaboration with the end-customer, gaining further visibility into online and mobile application usage and its effect on the brick-and-mortar experience. The data your company can derive from this collaboration should be used to continuously validate assumptions made earlier in the development process. Today’s empowered consumers have high expectations for the companies they do business with. They expect real-time communication, instant information, and the ability to connect in multiple ways. And they want it to be simple. A DevOps approach can help to accomplish this."
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CA Technologies
Published By: CA Technologies     Published Date: Jun 03, 2015
"Three key market dynamics are currently driving the need for transformation in almost every industry: 1) The need to leverage digital technologies to drive the core business 2) Next generation online consumers and socially networked buyers 3) The financial crisis Companies are under tremendous pressure to bring digital technologies at the center of their business to remain competitive, innovate, create new revenue streams, and drive greater customer intimacy. As a result the need to leverage technology to significantly reduce the cost of going to market while driving growth has led to increasing interest in software-based business models. "
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CA Technologies
Published By: CA Technologies     Published Date: Jun 04, 2015
Today’s empowered consumers have high expectations for the companies they do business with. They expect real-time communication, instant information, and the ability to connect in multiple ways. And they want it to be simple. A DevOps approach can help to accomplish this.
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CA Technologies
Published By: Affirm     Published Date: Sep 16, 2015
Millennials’ purchasing power will soon exceed that of every other generation, yet the key factors that influence their purchasing decisions are sometimes a mystery to merchants. Selling to Millennial consumers requires knowing these factors – and acting upon them. This article will help explain these factors and provide valuable actionable tips to help you succeed in converting Millennials to loyal customers.
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purchase decisions, purchasing power, millennial consumers, customer loyalty
    
Affirm
Published By: Gigya     Published Date: Jun 08, 2015
Companies recognize the importance of managing employee identities, data and permissions. But managing customer identity data requires an entirely different set of tools and technologies in order to keep up with the flood of data being generated as consumers interact across channels and devices.
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customer data management, employee identities, sso standards, organizational data silos, data privacy compliance, enterprise applications
    
Gigya
Published By: Revel Systems     Published Date: Jul 22, 2015
In many ways, social media and restaurants go hand-in-hand – consumers enjoy social media, consumers enjoy going to restaurants. As eating is a social event, it makes sense to use a social outlet to promote or enhance another social activity. An overwhelming amount of social media posts/tweets are about the everyday activity that is called eating. People love to show what they are eating in photos and descriptions and, more importantly to restaurants, where they got it. Some go so far as to post literally everything they eat in a given day. While potentially annoying to some, it creates a vast opportunity for operators to increase their visibility.
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ipad pos, restaurants pos, social media for restaurants
    
Revel Systems
Published By: Pega     Published Date: Sep 11, 2015
In this e-book, Pegasystems’ Vince Jeffs explains why firms must aspire to win over fickle and demanding consumers and to do it efficiently and effectively - they need a Customer Decision Hub – a customer relationship management brain with memory and predictive intelligence.
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Pega
Published By: Comcast Business     Published Date: Apr 14, 2016
The financial industry is facing unprecedented market disruption. Technology is changing the way institutions and consumers alike consider and conduct transactions, expanding the breadth of opportunity on both sides of the counter.
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comcast, banking, finance, comcast business, market disruption, financial transaction
    
Comcast Business
Published By: Comcast Business     Published Date: Jul 08, 2016
The financial industry is facing unprecedented market disruption. Technology is changing the way institutions and consumers alike consider and conduct transactions, expanding the breadth of opportunity on both sides of the counter.
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comcast, banking, finance, comcast business, market disruption, financial transaction
    
Comcast Business
Published By: Comcast Business     Published Date: Nov 04, 2016
Technology has provided its share of pros and cons for the financial services industry. On one hand, it has created a level of transparency between customers and their financial health, giving them access to their account information and enabling them to apply for loans, transfer funds, pay bills and withdraw funds with the click of a mouse or the push of a few buttons. On the other hand, it has changed consumers’ expectations regarding banking as a whole, expecting a level of service other online sites provide, such as immediate customer assistance and problem resolution.
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Comcast Business
Published By: Comcast Business     Published Date: Nov 28, 2016
Technology has had a profound impact on society, influencing everything from the way we communicate with each other to how we conduct business transactions. In the financial services space, technology has brought banks closer to their customers, offering a wide range of online services to appeal to a population of consumers who now view their smartphones as something they can’t live without. In the process of shifting their practices to accommodate this new generation of customers, banks are transforming and reinventing themselves from the corporate office to the branch office through innovative services and technologies that take banking beyond the traditional experience. Networks are playing a central role in this transformation.
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Comcast Business
Published By: Affirm     Published Date: Jan 22, 2016
This article will help merchants understand the new payment options companies offer, when and why consumers use each, and why merchants might consider offering them to increase consumer delight and maximize sales.
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affirm, payment, sales, ecommerce, conversions, sales, enterprise applications
    
Affirm
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