Published By: Equinix
Published Date: Oct 27, 2014
Enterprises grapple with a host of challenges that are spurring the creation of hybrid clouds: collections of computing infrastructure spread across multiple data centers and multiple cloud providers. This new concept often provokes uncertainty, which must be addressed head on.
As more applications and computing resources move to the cloud, enterprises will become more dependent on cloud vendors, whether the issue is access, hosting, management, or any number of other services. Cloud consumers want to avoid
vendor lock-in—having only one cloud provider. They want to know that they will have visibility into data and systems across multiple platforms and providers. They want to be able to move servers and storage around without a negative impact on
Published By: MobileIron
Published Date: Apr 11, 2018
Consumer technology trends are clearly driving the evolution of modern work. As consumers (i.e. employees) become more mobile, they want their work lives to be just as flexible and responsive to their needs. They want to be able to use their own device — instead of a company-issued device — for all their personal and business-related responsibilities. As a result, consumer choice is now the driving force behind mobile enterprise decisions, and demand for the traditional locked-down enterprise device is rapidly decreasing.
This article will help merchants understand what these payment companies offer, when and why consumers use each, and why merchants might consider offering them to increase consumer delight and maximize sales.
Published By: MuleSoft
Published Date: Apr 13, 2016
New Enterprise challenge has emerged. With the number of APIs growing rapidly, managing them one-off or via Excel or corporate wiki is no longer feasible.
The smartest organizations have discovered a set of best practices to design powerful APIs that leverage existing services, to effectively manage those APIs throughout their lifecycle and to scale their deployment across consumers and devices. This eBook examines the relationship between APIs and services and presents the key elements of a successful API strategy in the form of 7 habits.
In this eBook you will learn:
- How to leverage existing services in the API economy
- Where to get started with your API strategy
- Key criteria for selecting an API Management solution
- Strategies to overcome API security and identity challenges
- How and why to apply the fundamentals of API First Design
Published By: MuleSoft
Published Date: Apr 13, 2016
Today everything truly is connected to everything, and APIs are the connection mechanisms. Many companies are finding that their use of APIs has accelerated over the past 12 months, and that it will continue to accelerate during the next 12 months. APIs aren't really a new technology; they've actually been around for a long time. What is new is that they are in far broader usage today than they have been in the past. As of late 2015, the
ProgrammableWeb API directory listed more than 14,000
When thinking about designing and managing APIs, a number of important questions arise. Why are APIs so well used and what effect would they have on your business? What is the impact of the expanding API economy on both providers and consumers? What are API tools and how can an investment in tools be an extremely cost efficient foundation for production grade API use cases?
Many companies that sell online direct to consumers are evaluating whether they can better achieve their revenue and growth goals by either shifting their e-commerce infrastructure to the cloud, or by migrating to a more flexible and scalable SaaS solution that doesn't limit their growth. But what are some of the key considerations as you evaluate your options? Download this whitepaper to learn the 3 keys to igniting your business growth as you consider SaaS commerce solutions.
In recent years, the legal marketplace has seen an influx of new start-ups and new entrants looking to challenge the long-standing service model offered by law firms to their clients. Traditionally, clients looked to their law firms to provide a full range of legal and legal-related services, i.e., to handle every aspect of a matter, even including those activities that did not involve the direct provision of legal services. Today, by contrast, consumers of legal services find themselves the beneficiaries of a new and growing number of nontraditional service providers that are changing the way legal work is getting done.
These alternative providers comprise a new sector of the legal market, one that is emerging and evolving rapidly, but is still very much in its infancy.
In this executive report, based on cumulative research over the past five years by the IBM Institute for Business Value we will explore how the emergence of digital technology, and the increasing willingness of consumers to use it, has disrupted the retail industry at virtually every level – from shoppers, to megastores, to digital to social media, and more. Further, we will provide recommendations that can enable retailers to position themselves to slice through this disruption and provide seamless, omnichannel customer experiences and conversations that can help build customer loyalty, create value and positively impact the bottom line.
Published By: Monotype
Published Date: Feb 15, 2018
Technology is blurring geographic boundaries, bringing cultures together and connecting brands with consumers across the globe. But for brands trying to serve a global customer base, that can pose a real challenge. Fortunately, something as (seemingly) simple as fonts can help. This eBook highlights a few ways type can transform your global brand, as well as a few guidelines to help you get the conversation started.
Published By: Sprinklr
Published Date: Feb 28, 2018
"With consumers increasingly flocking to social to talk to (and about) brands, it’s crucial for brands to think about social in a smart, tactical way. In this paper, Sprinklr and IBM partner to explore the full impact of social media on the business.
*This is a joint effort by Sprinklr and IBM Watson Marketing. To learn more about IBM Watson Marketing, visit ibm.com/watson/marketing"
Published By: Sprinklr
Published Date: Feb 28, 2018
"Retail depends on social. Social depends on you. Learn best practices for building a better retail experience through social.
To help kick-start your planning, we've gathered our most popular retail content in ""Social Strategies for Retail."""
Energy companies are being challenged on multiple fronts. Core expectations require the delivery of safe, reliable, affordable and sustainable energy. Business models are being challenged by alternatives such as renewables and consumers demanding more sophisticated interactions through social and mobile.
Energy companies need to:
Disruptively innovate business processes through analytics driven operational excellence to increase agility and responsiveness, reduce operational costs and improve asset reliability
Assume the role of energy integrator to optimally balance supply and demand points
Deliver a 360-degree customer-of-one experience to increase customer satisfaction and loyalty, reduce costs, and improve management of energy demand
"Business buyers are shopping online as private consumers and they expect the same experience when purchasing business products and services online.
Read this white paper to learn how to:
Use B2C best practices to meet buyer expectations for enhanced online experiences
Deliver multiple combinations of products and services for faster, streamlined quoting and ordering
Support complex buying cycles and selling executions across channels and markets—and around the world"
Published By: Datastax
Published Date: Apr 04, 2017
Banks are at an inflection point. According to a recent research by Viacom, 1 in every 3 U.S. consumers are open to switching banks in the next 90 days. Financial services companies need to break through the competition to gain customer trust and loyalty. Building a 360° view of the customer can help banks grow customer retention and loyalty, upsell high margin products and provide compelling interactions. However, this is no easy task as complexity increases when retail banks engage their customers across multiple channels and financial products.
Gaining visibility into every customer interaction, across your business silos, and with every engagement channel is critical to making the right decisions to deliver amazing customer experiences. This white paper examines the challenges Financial Services Institutions (FSIs) face when building a 360° view of the customer to transform their customer experience and how to overcome them.
Published By: Datastax
Published Date: Aug 23, 2017
The world today is interacting at every level - consumers, business customers and employees - through cloud applications, and these cloud applications are transforming customer experiences.
So what is a cloud application? Any application that has many geographically distributed endpoints (e.g. browsers, mobile devices or machines) should be considered a cloud application and treated accordingly.
Published By: Datastax
Published Date: Mar 06, 2018
Banks are at an inflection point. According to recent research by Viacom, 53% of consumers don’t think their bank
offers anything different than other banks, 71% would rather go to the dentist than listen to what the banks are saying,
and 1 in every 3 are open to switching banks in the next 90 days.
This means banking institutions need to break through the competition to gain customer trust and loyalty.
Building a 360-degree view of the customer can directly impact customer experience by helping banks grow customer
retention and loyalty, upsell high-margin products, and provide compelling interactions.
For the past decade, financial institutions have created sophisticated digital platforms for consumers to access, save, share and interact with their financial accounts. As sophisticated as these digital platforms have become, cyber criminals continue to pose an ever-present risk for everyone – from individual consumers to large corporations.
In his recent article, 2018 Outlook: Customer Experience and Security Strike a Balance,
Andrew Davies, vice president of global market strategy for Fiserv’s Financial Crime Risk Management division, explains how and why security will become a key differentiator for financial institutions as they respond to a changing landscape, which includes:
• Global payment initiatives
• Open Banking standards
• Artificial intelligence and machine learning
• Consumer demand for real-time fraud prevention and detection
1. Meet the new healthcare consumer
The consumerization of healthcare, major demographic shifts, and the migration
to mobile and social media are tilting the balance of power away from traditional
healthcare marketers and into the hands of potential patients.
2. Online reputation is the new competitive frontier for marketers
Healthcare brands are no longer controlled by marketers. Patient feedback about
doctors and facilities online is leading to total market transparency for healthcare
consumers. CG-CAHPS surveys only go so far in providing social proof.
3. Healthcare branding is becoming hyper-local
In the search for providers, all branding is local – at the level of individual
practitioners and facilities. Proliferating points of presence on the web make this
a challenge that requires technology. But healthcare marketers who scale online
review volume and quality will be rewarded with higher search visibility.
4. Business implications
Online ratings and reviews stand between everyth
Published By: Vindicia
Published Date: Oct 04, 2017
Consumers and businesses can subscribe to a virtually infinite array of products and services. From meal delivery and financial advice to legal services and weight-loss coaching, people try to keep using services that fit their needs. The subscription business model is having an equally dramatic impact on businesses like yours. Instead of investing in customer acquisition in hopes that customers will simply make a one-time purchase, you entice people into making a recurring commitment to your offering.
Consumers are interacting on more devices and channels than ever. They expect to find what they need, fast and friction-less, no matter what — or they’ll find someplace else where they can. With customer self-service on the rise, the need to provide exceptional digital customer engagement has become a competitive differentiator. It’s not enough to chase the latest digital channels. It’s about improving the engagement to get customers what they need — before they have to ask for it.
Understanding how to optimize Omni-Channel Order Management
is key to your business’ success. Today, consumers want seamless
possibilities for selecting and receiving new products and services.
Intelligent order management systems allows brands and retailers
to make informed decisions on how to profitably satisfy customer
expectations. It’s not just about understanding what you are offering
in the present, but transparency and greater understanding of each
aspect that impacts your inventory, fulfillment network, and capability
to deliver across your channels.
Read a case study on Empyr’s CPR platform:
• Reach 175+ consumers
• 100% attribution from an online consumer to an in-store sale
• No upfront cost or minimum ad spend
“The Empyr CPR campaign has been one of our best performing digital marketing campaigns because of the one-hundred percent attribution of the digital marketing spend to in-store sales. We finally are buying revenue and not ads. One of the biggest challenges for advertisers today is the gap between online advertising spend and in-store sales. Empyr has truly solved this challenge with their card-linked offers platform.”
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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