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Results 176 - 200 of 820Sort Results By: Published Date | Title | Company Name
Published By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
Much of the customer experience is broken because the marketing experience is broken. But it’s not marketing’s fault. With legacy technology, marketers only get a distorted view of the customer because data silos cannot be shared across channels. In fact, a recent Forbes article states that “65% of marketers are not giving consumers what they want.” Read this guide to discover how to provide customer experiences that are managed as carefully as the product, the price, and the promotion of the marketing mix.
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Oracle Marketing Cloud
Published By: Juniper Networks     Published Date: Sep 26, 2019
"This Ovum white paper is sponsored by Juniper Networks. It reveals that organisations need to update and upgrade their cybersecurity postures to defend themselves against today's threats. More than 80% of organisations in Asia are not protected against today's threats. Many of them depend on security investments made years ago, which cannot defend against new and emerging threats. The arrival of new technologies including cloud computing, the Internet of Things, mobility, bring your own device (BYOD), and social media have massively increased attack surfaces and expanded the threat landscape. Over the past two years, there has been a global infestation of ransomware attacks, which have wrought destruction across a growing number of businesses. Crypto-jacking, attacks on critical infrastructure, and data exfiltration are now commonly affecting businesses and consumers alike. The financial impact of these attacks is increasing rapidly and has already cost some organisations hundreds o
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Juniper Networks
Published By: HERE Technologies     Published Date: Jan 08, 2019
The market for connected and embedded car navigation needs a kick-start. Lengthy design cycles and a fragmented supply chain have contributed to a sector that lags far behind consumer expectation and now sees Apple and Google as direct competitors for the in-vehicle experience space. OEMs need partners who can help them radically overhaul their navigation services, feature development, deployment, and monetization programs. This whitepaper outlines how HERE Technologies has created a new solution to kick-start the connected navigation market. This whitepaper will help you understand how the HERE Navigation on Demand service: • Delivers a new development approach and architecture to OEMs • Enables OEMs to offer consumers new and compelling services • Helps OEMs avoid costly developments and protracted roll-out periods
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auto, mapping, location data
    
HERE Technologies
Published By: Larsen & Toubro Infotech(LTI)     Published Date: Jan 24, 2019
A leading US-based broadcasting and publishing firm, with a market value of $17 Bn plus, creates, acquires and distributes entertainment content to global consumers over diverse platforms. The Company owns iconic media brands and has the viewership base amongst the US cable networks. The Broadcaster wanted to gain deeper insights into audience viewership patterns, advertisement impressions and sales data, in order to streamline the management of its advertisement deals. LTI's ADAPT (AD Sales Audience Prediction and tracking) solution optimized allocation, management, tracking and maintenance of advertisement air time to substantial increase in Marketing ROI.
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Larsen & Toubro Infotech(LTI)
Published By: HERE Technologies     Published Date: Feb 26, 2019
The market for connected and embedded car navigation needs a kick-start. Lengthy design cycles and a fragmented supply chain have contributed to a sector that lags far behind consumer expectation and now sees Apple and Google as direct competitors for the in-vehicle experience space. OEMs need partners who can help them radically overhaul their navigation services, feature development, deployment, and monetization programs. This whitepaper outlines how HERE Technologies has created a new solution to kick-start the connected navigation market. This whitepaper will help you understand how the HERE Navigation on Demand service: Delivers a new development approach and architecture to OEMs Enables OEMs to offer consumers new and compelling services Helps OEMs avoid costly developments and protracted roll-out periods
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location data, auto, mapping
    
HERE Technologies
Published By: HERE Technologies     Published Date: Mar 22, 2019
As supply chain technology stacks become more complex, diverse and defined by legacy system integrations, Application Program Interfaces (APIs) are becoming essential to making stacks scale, allowing supply chain managers to better meet the demands of the new generation of consumers. Innovative location APIs that provide supply chain stacks and applications with greater agility, contextual intelligence, real-time data implementation, speed and scale are turning the process of moving goods from A to B into a well-orchestrated exercise in precision. Introducing new technology into an organization can sometimes be daunting. As one of the world’s leading location platforms, HERE shares insights and tips to streamline the supply chain technology integration across the whole organization.
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auto, mapping, location data
    
HERE Technologies
Published By: HERE Technologies     Published Date: Jul 11, 2019
Supply chain managers are increasingly leveraging location intelligence and location data to raise visibility throughout their whole logistics process and to optimize their delivery routes. Leveraging this data requires an ever-more-robust technology stack. As supply chain technology stacks become more complex, diverse and defined by legacy system integrations, Application Program Interfaces (APIs) are becoming essential to making stacks scale, allowing supply chain managers to better meet the demands of the new generation of consumers. Innovative location APIs provide supply chain stacks and applications with: Greater agility Contextual intelligence Real-time data implementation Speed Scale Introducing new technology into an organization can sometimes be daunting. As one of the world’s leading location platforms, HERE shares insights and tips to streamline the supply chain technology integration across the whole organization.
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here technologies, supply chain, mapping
    
HERE Technologies
Published By: HERE Technologies     Published Date: Jul 30, 2019
How can brands create relevant, authentic advertising experiences with real-world location intelligence?
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mapping, location data, consumers, data, advertising
    
HERE Technologies
Published By: HERE Technologies     Published Date: Aug 08, 2019
On-demand webinar published by eMarketer Marketers are using more location data than ever, but consumer privacy concerns and an evolving regulatory landscape have raised new challenges. There is a need for more consideration and transparency about collecting and using geolocation. Watch this webinar to learn about: • The various ways marketers are using location data today • How consumers feel about location sharing • How new government regulations may impact data collection Besides the two eMarketer Analyst, Hervé Utheza, Head of Media, Advertising & Telco at HERE Technologies joins the conversation and gives valuable insight on how to improve campaign performance through real world geometry. View the webinar now on demand.
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HERE Technologies
Published By: HERE Technologies     Published Date: Sep 23, 2019
While the retail industry has made great stri des in understanding the online journeys of consumers, it has been difficult to observe and analyze their wh ereabouts and movements offline . Advanced location intelligence enables marketers to observe consumer journeys to within meters, whether indoors or outdoors, as they move ar ound ever - changing environments, such as stores, malls, restaurants, residential addresses, landmarks, and places of interest. This eBook explores how retailers are starting to launch more targeted campaigns by using location to understand consumer behavior. Find out why location intelligence ca n bring a wide range of benefits to the entire retail industry : data - driven audience segmentation, real - time location targeting, reduced ad - spend, enhanced campaign attribution, and more.
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HERE Technologies
Published By: HERE Technologies     Published Date: Sep 26, 2019
Let’s face it, consumers are addicted to fast delivery. As delivery windows continue to shrink, demand is only growing stronger. The pressure is on for online food delivery and e-commerce companies to consistently meet these ever-tightening deadlines and keep customers happy and loyal. But what happens to your ETAs when a snowstorm strikes? Or a restaurant in your market hosts a promotion that causes demand to spiral out of control? Don’t let times like these send you scrambling to stay ahead of peak demand. Drive down click-to-door times by discovering: • The role location technology plays in food and e-commerce delivery • The benefits of dynamic routing • How to stay ahead of predictable and unpredictable peak demand
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HERE Technologies
Published By: HERE Technologies     Published Date: Sep 30, 2019
Let’s face it, consumers are addicted to fast delivery. As delivery windows continue to shrink, demand is only growing stronger. The pressure is on for online food delivery and e-commerce companies to consistently meet these ever-tightening deadlines and keep customers happy and loyal. But what happens to your ETAs when a snowstorm strikes? Or a restaurant in your market hosts a promotion that causes demand to spiral out of control? Don’t let times like these send you scrambling to stay ahead of peak demand. Drive down click-to-door times by discovering: The role location technology plays in food and e-commerce delivery The benefits of dynamic routing How to stay ahead of predictable and unpredictable peak demand
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HERE Technologies
Published By: HERE Technologies     Published Date: Jul 19, 2018
With big data, you can understand your consumers better than ever before. But for smarter advertising, you need to harness a more complete view of your consumers, both online and offline. HERE Technologies enables advertisers to make sense of their dynamic user data and build more actionable insights, through audience segmentation, real-time location targeting and attribution.
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HERE Technologies
Published By: HERE Technologies     Published Date: Jul 19, 2018
Advertisers have made great strides in understanding consumers’ digital journeys. But in order to truly map the steps of the consumer – including bridging the journeys between digital and physical worlds – you need advanced location-enabled intelligence. Find out how precise real-world geometry gives you the context you require to create personalized consumer experiences with the HERE and Location-Based Marketing Association (LBMA) white paper. HERE Technologies gives you the location context you need to make sense of your dynamic user data. Mapping consumer movements to real-world elements such as points of interest, retailers and their building shapes allows you to observe consumer journeys to within meters, and deliver more timely, accurate campaign messages.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: RelayHealth     Published Date: Jun 10, 2013
Consumers have increasingly become more educated about their healthcare choices and economically vigilant about the costs. In a HealthLeaders Media podcast, David Dyke, Vice President of Revenue Cycle Systems for RelayHealth, explains that when healthcare systems capitalize on patients' expectations, balance sheets and improve patient satisfaction scores.
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revenue cycle, healthcare costs, patient satisfaction, financial counseling
    
RelayHealth
Published By: IBM     Published Date: Jul 26, 2017
A rewarding customer experience is the central aim for luxury gift company 1-800-Flowers.com: a fast, intuitive shopping process helps keep consumers loyal to its brands. Working with IBM, the company has built a master data management (MDM) system that helps deliver a more seamless experience to shoppers across multiple brands and channels.
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1 800 flowers, ibm, e-commerce, case study, master data management
    
IBM
Published By: SAP     Published Date: Nov 22, 2017
Consumer industries are facing once in a lifetime changes in the way they engage and interact with their customers and consumers. Whether consumer products, retail, or wholesale, there are two broadly unifying trends. First, consumers have both heightened influence and increased expectations. Second, several largely untapped digital technologies have the potential to enable new capabilities to better satisfy customer needs. For the key consumer industries of agribusiness, consumer products, life sciences, retail, and wholesale, the Internet of Things (IoT) will enable many new opportunities. These industries have a shared goal and challenge: to be able to create and offer engaging end consumer and/or customer experiences at scale. Part of the way that companies will achieve this goal and respond to this challenge is by developing digital transformation (DX) strategies. Such strategies enable new and potentially disruptive capabilities with a broad range of technologies.
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consumer, industries, interactions, customers, products, retails, wholesale, influence
    
SAP
Published By: Oracle     Published Date: Mar 14, 2017
The hotel industry as we know it today is a vibrant one, but tumultuous, too. Attribute the status to a digital tsunami that has engulfed us, and it is reshaping our marketplace.
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Oracle
Published By: IBM     Published Date: Apr 14, 2017
Today, all consumers can obtain any piece of data at any point in time. This experience represents a significant cultural shift: the beginning of the democratization of data. However, the data landscape is increasing in complexity, with diverse data types from myriad sources residing in a mix of environments: on-premises, in the cloud or both. How can you avoid data chaos?
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data analytics, product refinement, business exploration, advanced prototyping, analytics, data preparation, customer support, sales relations
    
IBM
Published By: Bazaarvoice     Published Date: Oct 15, 2012
By 2017, Millennials - currently in their mid-teens to mid-30s - will have more spending power than any generation. And they're the proxy for all consumers, so capturing them helps you capture everyone else, too.
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bazaar voice, social media, marketing, mobile marketing, internet marketing, consumer input, consumer behavior
    
Bazaarvoice
Published By: LogMeIn     Published Date: Jan 03, 2013
Research on the reasons of consumers to choose chat. Integrating their voice into the findings as part of the six core reasons that serve as the framework, to give a greater understanding of the “who, what, where and why” consumers gravitate to chat
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research, logmein, chat, chatty customer, circumstances, experience, customer experience, customer support
    
LogMeIn
Published By: Adobe     Published Date: Nov 21, 2012
Because creating and managing a digital presence is easier than ever. As the digital world continues to evolve at a rapid pace, the opportunities to engage with consumers have never been greater. Learn why you should re-platform your website.
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adobe, replatform, creating brand, digital presence, customer engagement
    
Adobe
Published By: Neustar     Published Date: Aug 20, 2012
TARGUSinfo introduces you to the buying behaviors and patterns of today's insurance consumer and explores the recent shifts impacting the acquisition and retention of policyholders.
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web optimization, visitor experience, website customization, offer customization, website segmentation, marketing analytics, site personalization, site optimization
    
Neustar
Published By: Neustar     Published Date: Aug 20, 2012
This case study shows how On Demand Verification plays an important role in increasing business and improving efficiencies for Santander.
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auto verification, loan verification, contact verification, consumer verification, real time verification, risk management, loan processing, loan optimization
    
Neustar
Published By: Neustar     Published Date: Aug 20, 2012
Lead Scoring remains a hot topic in the lead generation industry. Now, online marketers can gain even more insight into their lead scores with Lead Optimization. What's the difference between Scoring and Optimizing?
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lead scoring, lead optimization, marketing analytics, lead qualification, lead routing, lead quality score, consumer score, consumer analytics
    
Neustar
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