What does it take to be relevant today? In the era of hyper-connectivity, consumers
have become entitled, demanding more control over their experiences and
expecting that marketers use data and insights to create a seamless, relevant brand
experience. Research shows that communications containing relevant information
and offers are the best drivers of brand loyalty and conversions
We surveyed thousands of consumers in the US, the UK, Australia, Canada and the Netherlands to see how they use mobile technology to interact with retailers. This report details how browsing, product research, comparison shopping and buying have all been transformed by mobile technology.
What you'll learn:
• Who’s buying via mobile.
• How having children in the household affects mobile shopping.
• Which customers are most likely to use their phones while shopping in-store.
Your company is a voracious consumer of bandwidth - perhaps a very large enterprise, a research lab, or a service or content provider of some description. Running on ultra high speed data links may blind you from seeing real issues arising.
Flying blind at 100G
It might go something like this: Your company is a voracious consumer of bandwidth – perhaps a very large enterprise, a research lab, or a service or content provider of some description. Today you are running multiple 10Gbps network connections in the core of your network, but these links are rapidly approaching capacity. An upgrade in the not-too-distant future to 40/100G ultra-high-speed links now looks inevitable.
Discerning and demanding consumers expect meaningful retail interactions. Creating new world-class experiences is vital to differentiate products and boost profits in the consumer goods market.
• Let me shop when and how I want: Technology to research and buy products defines consumer behavior, driven by social media’s “see now, buy now” mentality.
• Give me relevant data: With ever-expanding information, every touchpoint should have customer data that matters.
• Give me a truly unique experience: Innovative retailers use new partners and tools to deliver personalized consumer experiences.
• Pair my products with consistently good service: New customer service technologies are crucial in a world with more consumer/retailer choices.
• Make my retail environments better: Consumers want memorable, differentiated experiences in user-friendly digital and physical retail environments.
I invite you to download your targeted industry analysis and uncover the expectations to take into account a
Published By: LogMeIn
Published Date: Feb 27, 2018
Exceptional customer service is a competitive differentiator. Providing consistent service that is tailored to the individual across a variety of digital channels can help organizations deliver personalized experiences that exceed the expectations of today’s digital savvy consumers. Yet, many organizations fail to deliver real-time relevance in their service experiences because critical customer data is siloed in different systems (CRM, ticketing, etc.) across the enterprise, making it difficult to understand the full customer journey and their needs at that point in time.
We partnered with IDG Research to survey top-performing customer service organizations to determine the challenges they face, and, more importantly, their plans for driving better outcomes. One thing is clear: taking a strategic approach to future investments can help organizations meet their customer service objectives and deliver on customer expectations.
Published By: Qualtrics
Published Date: Aug 20, 2018
In today’s era of immediacy, consumers are more demanding than ever. To keep up with customer
expectations, brands are starting to invest in Voice of the Customer (VoC) programs that employ a
Ask any CX, research, or marketing executive, and they will tell you that gone are the days when the
customer marketing landscape was represented by a one-way dialogue for engaging prospects. Today,
market leaders are shifting their listening and response mechanisms faster as VoC programs represent a
huge opportunity for driving loyalty and increased sales.
A recent study sponsored by American Express®—the American Express Global Customer Service
Barometer—showed that U.S. consumers are twice as likely to tell others about a bad service than
they are to share about a positive experience.¹
The Internet has opened up a shopper's paradise where you can find and buy anything right from the living room. With a few simple key strokes, a consumer can choose products and services from merchants around the globe - from that authentic British trench coat to an Australian boomerang to wine straight from the California coast. But with the gates to cross-country commerce opened wide, have consumers abandoned their local retailers for international merchants abroad?
To answer this question, we commissioned a consumer study, in the US and Australia and Census wide in the UK. We hope this original research helps you better understand the opportunities and challenges of cross-country trade.
We are living in the most revolutionary era in human communication since the invention of the printing press. For the past few years, marketers have ‘woken up’ to consumers who have the power to express their views anytime and anywhere. ‘Social’ is hot, and if nothing else, a response to this awakening. Now, the lines between paid, owned and earned media have been blurred, if not erased. Social media crosses the barrier between the three. It’s fast-paced and chaotic.
We partnered with the research firm Sentient Services and surveyed more than 200 consumers about their attitudes, opinions and beliefs about brands and social media integration. The respondents come from all over the country, with all different incomes, lifestyles, and social media habits. Universally, the data supports what we’ve already seen in action: consumers want to engage with brands that integrate social media, and they prefer to do business with social brands.
Let's get started!
Published By: Uberall
Published Date: Oct 08, 2018
Research shows that today’s in-store purchases tend to begin and end online. Even ready-tobuy
consumers research online for nearby stores, go in-store to buy, and often leave a review
about their experience. In turn, those reviews influence the purchasing decisions of your
future customers. This makes it crucial for businesses to have a voice in those conversations,
monitoring and responding to reviews and comments.
Technology has drastically transformed the banking industry and the way in which consumers transact. Mobile banking is now the new normal. Many consumers, especially millennials prefer to do most if not all of their financial transactions via smartphone due to the convenience in which it offers. Even so, the popularity of mobile banking does not imply that the end of retail banking is near as research has shown that consumers still prefer retail banking for complex services such as loan applications, new account openings and advisory services.
Download the whitepaper to learn—
• How to build a bank of the future by leveraging the Internet of Things
• How to increase security, ease system management and reduce operational costs
• The benefits of migrating to a thin-client infrastructure and going paperless
The next generation user expects more do-it-yourself IT offerings. Whether it’s self-service portals with interfaces to rival Amazon or personal mobile devices with 24/7 business access, users are requesting more self-service functions and capability.
To the modern user of technology “consumer-grade” has become a standard, and it’s ITs’ job to not only appease but genuinely satisfy contemporary users. This research highlights four ways to satisfy the modern user who brings their own knowledge, devices, applications and technical expectations to the workplace.
Published By: LogMeIn
Published Date: Jan 15, 2014
The following industry forecasts and findings highlight mobile’s growth potential and each on their own should merit merchants’ attention. Learn more about the potential of mobile growth through this whitepaper.
Through deep analysis of social data, we seek to discover opportunities for automotive companies to gain insight into consumers' nuanced, evolving perceptions. In this document, we discuss our research findings and explain the implications for automakers and their creative agencies.
The enterprise social software market is exploding thanks to converging trends of consumerization, cloud, and mobile. In this must-read report, "The Forrester Wave: Activities Streams, Q2 2012", Forrester Research Inc. evaluated five social software vendors with core strengths in the stream based on the overall strength of vendors' current offerings, a clear product strategy, and vendor market presence. In a detailed look at the space, Forrester named Yammer as a leader.
In search of the moment when consumer engagement is at its highest, brands have chosen to focus on search and
social media. But – as this study proves – the rush of retail therapy is no myth, with the process of shopping making
consumers considerably happier and more receptive than other online activities.
This report explores the mindset individuals experience when shopping – the Transaction MomentTM. As uncovered
in this research, this mindset presents a much sought after and undiscovered opportunity in digital customer
acquisition. It has been well documented that the thrill of making a purchase causes a rush1
of dopamine, resulting
in a powerful sense of achievement that leaves consumers open to buy again.
This conclusion is supported by Rokt analytics — which reveals consumers are up to 7x more likely to engage
with related offers in the Transaction Moment. This report and findings are relevant to many in the marketing and
e-commerce industry. Whether the objective is to acquire
Published By: Iterable
Published Date: Nov 28, 2018
With the rise of consumer demands for highly personalized products and services comes the necessity of creating a unified brand experience. Research shows that a cross-channel marketing strategy delivers 3X more effective campaigns and 23X higher rates of customer satisfaction.
In Iterable’s Cross-Channel Engagement Benchmark Report, we demonstrate that brands continue to prioritize email above mobile, web and direct mail messaging. We surveyed 200+ Iterable customers (49% Enterprise & 51% Mid-Market) to learn which channels and campaigns had the most success in 2018. To find out the results, download a copy of our hot-off-the-press — 2018 Cross-Channel Engagement Benchmark Report.
The Top Takeaways:
• The status quo when it comes to B2C marketing outreach
• How marketers are engaging customers throughout the lifecycle
• Expert commentary from our partners and customers
Published By: Equinix
Published Date: Mar 26, 2015
Enterprises grapple with a host of challenges that are spurring the creation of hybrid clouds: collections of computing infrastructure spread across multiple data centers and multiple cloud providers. This new concept often provokes uncertainty, which must be addressed head on.
As more applications and computing resources move to the cloud, enterprises will become more dependent on cloud vendors, whether the issue is access, hosting, management, or any number of other services. Cloud consumers want to avoid
vendor lock-in—having only one cloud provider. They want to know that they will have visibility into data and systems across multiple platforms and providers. They want to be able to move servers and storage around without a negative impact on application availability.
The good news is that more solutions become available every day, but with a learning curve and numerous management challenges and considerations.
This CITO Research paper provides advice for managers about how to c
Developing for and in the cloud has never been more dependent on data. Flexibility, performance, security—your applications need a database architecture that matches the innovation of your ideas.
Industry analyst Ovum explored how Azure Cosmos DB is positioned to be the flagship database of internet-based products and services, and concluded that Azure Cosmos DB “is the first to open up [cloud] architecture to data that is not restricted by any specific schema, and it is among the most flexible when it comes to specifying consistency.”
From security and fraud detection to consumer and industrial IoT, to personalized e-commerce and social and gaming networks, to smart utilities and advanced analytics, Azure Cosmos DB is how Microsoft is structuring the database for the age of cloud.
Read the full report to learn how a globally distributed, multi-model data service can support your business objectives. Fill out the short form above to download the free research paper.
Every year, consumers flock to malls, department stores and retailers - big and small - to score huge savings and deals on holiday gifts. All the while, these shoppers are chained at the hip to their smartphones and tablets to stay connected to what's happening in real time. Download this research report for a snapshot of how local search and mobile marketing streamline the path to in-store sales for small businesses.
Published By: Cymfony
Published Date: Jul 11, 2007
The Internet has become a hospitable environment for people looking to advance aggressive forms of criticism against corporations. The same social media technologies that strengthen your company’s relationship with consumers also make is easy for a single critic to mount an aggressive campaign against you. This whitepaper will present new research that reveals what drives this type of aggressive behavior.
Consumer reviews can have an impact on sales, but did you know that negative reviews can actually improve purchase intent? The linchpin: How brands respond. Read new research about the power of responding to consumers.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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