Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

sections
 

consumer mobile

Results 76 - 100 of 248Sort Results By: Published Date | Title | Company Name
Published By: Qualtrics     Published Date: Oct 02, 2018
Customer journey mapping is a major component of any customer experience program. Of course, a key part of mapping the customer experience includes identifying key moments of truth or moments of consumer brand interaction that shape brand perception and loyalty. In the digital age, many key moments of truth for your customers are happening online. This means that more and more of your consumers, brand perceptions and attitudes will be based on purely digital interactions (in-app, website, wearable tech, etc.). This has made understanding your customers’ digital interactions an essential part of any customer experience program. “It has been said that VOC programs without a web presence engage only 2% to 10% of those who interact with their website” (marketing sherpa). As we move into the future, this trend will continue. We know that mobile is an inherent part of today’s digital experience. Global mobile and tablet internet usage just exceeded desktop use for the first time (GS StatCoun
Tags : 
    
Qualtrics
Published By: Oath     Published Date: Nov 06, 2017
42% of consumers make the internet their first stop for healthcare information, ranking the web second to actual physicians. Following this trend, healthcare marketers have increased their investment in a variety of digital advertising channels such as native, video, mobile, content and more in order to better educate and inspire healthcare consumers. But whatever digital channels healthcare marketers choose, the environment matters. Consumers make snap judgments about brands based on adjacency. Over two-thirds of your audience will feel less favorably towards a brand if its placed next to untrustworthy, offensive, or low-quality content. Fortunately for brands the flip side is also true, which is why it’s imperative that you guarantee ad placements that share digital space with premium content. With Oath’s reputation as a trusted publisher, healthcare brands can experience peace of mind knowing their consumers will make positive associations that will increase brand loyalty.
Tags : 
healthcare, physicians, digital, advertising
    
Oath
Published By: Turn     Published Date: Mar 27, 2014
Download this report to learn more about where and when to find the Digital Elite.
Tags : 
turn, marketing, global marketing, global audience, global digital audience, cross-channel brand, social networking, consumer engagement
    
Turn
Published By: DocuSign     Published Date: Mar 23, 2016
Today, more than ever, the customer is at the center of business. Armed with more choice and ultimately more power, customers expect businesses to deliver entirely satisfying, customer-centric experiences throughout the sales cycle. Whether you sell to businesses or consumers, customers are accustomed to one-click purchasing, full mobile access, and social media-driven recommendations, and they are demanding a similar experience of all companies they do business with. With eSignature & Digital Transaction Management (DTM) solutions from DocuSign you can provide that experience, allowing customers to transact with you on their terms while reinforcing your modern reputation.
Tags : 
    
DocuSign
Published By: DocuSign     Published Date: Apr 12, 2017
Today, more than ever, the customer is at the center of business. Armed with more choice and ultimately more power, customers expect businesses to deliver entirely satisfying, customer-centric experiences throughout the sales cycle. Whether you sell to businesses or consumers, customers are accustomed to one-click purchasing, full mobile access, and social media-driven recommendations, and they are demanding a similar experience of all companies they do business with. With eSignature & Digital Transaction Management (DTM) solutions from DocuSign you can provide that experience, allowing customers to transact with you on their terms while reinforcing your modern reputation.
Tags : 
    
DocuSign
Published By: Adobe     Published Date: Mar 21, 2017
Mobile devices are ubiquitous, and many organizations have realized that consumer-facing mobile apps can drive deep connections and loyalty with their customers.
Tags : 
    
Adobe
Published By: sweetiQ     Published Date: Oct 29, 2012
Smartphones and the social, local, mobile ecosystem are the future of retail. Where once there was the yellow pages, today's mobile consumer has much more access to information. Read on to learn how to presence on the social local and mobile web.
Tags : 
local listing management, google+ local, google places, location-based marketing, local search, local search optimization, business listings, solomo
    
sweetiQ
Published By: Adobe     Published Date: Aug 04, 2015
This report lays out the opportunities to use mobile messaging as well as how to use the IDEA cycle to identify the most important moments and tactics so you can use messaging to its full potential.
Tags : 
mobility, consumer mobility, engagement, customer engagement, customer, customer journey, marketing, messagung
    
Adobe
Published By: LogMeIn     Published Date: Oct 10, 2014
This research report tackles important questions to help effective mobile engagement.
Tags : 
effective mobile engagement, consumer expectations, customers empowered by mobile, logmein
    
LogMeIn
Published By: Adobe     Published Date: Jun 29, 2012
Where should you be advertising in 2012? How will consumer behavior change the way you interact with your audience? What mobile trends will impact you most this year? Marketers, retailer, content owners and technology firms are more focused than ever on obtaining results from investments in digital marketing. If past years were about amassing data from the touch points between companies, 2012 will be about curating, filtering and measuring that information to drive outcomes.
Tags : 
adobe, marketing, emarketer, digital trends, digital marketing, advertising
    
Adobe
Published By: GuideSpark     Published Date: Aug 01, 2018
Employee Communication 3.0 (EC3) is designed to be campaign-driven and deliver “just-in-time” information experiences to employees. It’s time for HR to think like a marketer.
Tags : 
employee communication, employee engagement, employee experience, employee culture, effective employee communication, strategic employee communication, multi-channel communication, drive employee engagement
    
GuideSpark
Published By: 8x8 Inc.     Published Date: Feb 13, 2017
Enterprise conferencing and collaboration technologies today stand at an exciting crossroads. Solutions that were once considered consumer technologies are moving into the enterprise. Never has this trend been more pronounced than now, as consumerization of IT and mobile device proliferation increasingly break down the walls between business and consumer use. As a result, enterprise solutions must become increasingly simpler to deploy and more intuitive to use. At the same time they must deliver a secure and seamless communications experience. As the worlds of consumer and business communications blend, walking the line between the two has become top of mind for users and IT decision makers alike. Businesses must capitalize on these tectonic shifts in user preferences by deploying agile communications that today’s mobile users need in order to collaborate effectively wherever they are.
Tags : 
continuous communication, consumer technologies, mobile device proliferation
    
8x8 Inc.
Published By: MuleSoft     Published Date: Oct 13, 2015
This paper reviews the primary drivers for mobile initiatives, the challenges faced by CIOs trying to initiate or support a mobile strategy, and the transformation stories of three market leaders who enabled mobility via API-led connectivity.
Tags : 
mobile applications, api-led connectivity, consumer experience, enterprise mobile strategy, enterprise applications
    
MuleSoft
Published By: Reevoo     Published Date: Jul 09, 2012
Almost 80% of consumers now use their phones to help them shop. Download Reevoo's best practice guide to combining mobile and social to find out how to maximise your m-commerce results.
Tags : 
marketing, reevoo, social content, m-commerce, marketing campaigns, mobile, social media, emerging marketing
    
Reevoo
Published By: Enterprise Mobile     Published Date: Dec 04, 2014
While the consumer benefits of Apple devices are well known, less attention is paid to their role in an enterprise environment. It’s time to start paying attention. Apple offers a number of features built for business and as the first company approved for mobile deployments by the Apple Consultants Network, Enterprise Mobile has unique insight into these features.
Tags : 
managed mobility services, mobility-as-a service, enterprise mobile, mobility, enterprise mobility, mobile management, device management, mobile deployment
    
Enterprise Mobile
Published By: Lookout     Published Date: Mar 28, 2017
This report examines enterprise security threats for iOS and Android. While Android has higher consumer market share, iOS commands more market share in the enterprise, accounting for 72% of enterprise mobile activations in Q1 2015 compared to Android’s 26% activation share.
Tags : 
enterprise, mobile, ios, android, lookout
    
Lookout
Published By: Lookout     Published Date: Aug 30, 2017
This report examines enterprise security threats for iOS and Android. While Android has higher consumer market share, iOS commands more market share in the enterprise, accounting for 72% of enterprise mobile activations in Q1 2015 compared to Android’s 26% activation share1 . The perception that iOS is more secure has helped drive its enterprise adoption, but this perception comes largely from security trends observed in the consumer space. Android, with a more open mobile platform and 81% global market share2 , predictably invites more broad-based attacks than iOS. When it comes to iOS and Android in the enterprise, however, both need threat protection because at a fundamental level both platforms are subject to similar vulnerabilities and attack methods. iOS attacks may be relatively uncommon today, but they have happened and can occur. Moreover, enterprises increasingly rely on iOS app-distribution methods that forgo Apple’s app-review and they face the risk that attackers will cont
Tags : 
enterprise security, enterprise mobile security, ios attacks, mobile threat protection, android attacks
    
Lookout
Published By: BlackBerry     Published Date: Oct 03, 2012
An evaluation of today's four leading mobile operating systems - BlackBerry OS, Apple iOS, Windows Phone, and Google Android - revealing how they compare to each other based upon twelve categories of security and management criteria.
Tags : 
consumer mobile platforms, blackberry, mobile os, mobile operating systems, mobile security, mobile device management, wireless
    
BlackBerry
Published By: Blackberry     Published Date: Oct 03, 2012
An evaluation of today's four leading mobile operating systems - BlackBerry OS, Apple iOS, Windows Phone, and Google Android - revealing how they compare to each other based upon twelve categories of security and management criteria.
Tags : 
consumer mobile platforms, blackberry, mobile os, mobile operating systems, mobile security, mobile device management
    
Blackberry
Published By: Monetate     Published Date: Sep 30, 2014
Here’s a fact for you: Consumer use of mobile devices to access ecommerce websites has grown more than 120% in the last year. Though explosive growth in this category is a positive sign for the industry, the mobile customer is far different than any other.
Tags : 
mobile commerce, mobile trends, mobile devices, ecommerce
    
Monetate
Published By: ATG, Inc.     Published Date: Oct 07, 2010
This research should help define how to best include mobile as part of an integrated commerce strategy.
Tags : 
atg, mobile commerce, ebusiness, internet shopping
    
ATG, Inc.
Published By: CA Technologies EMEA     Published Date: Aug 07, 2017
Ubiquitous connectivity and mobile devices have changed everything, opening up markets to millions of new consumers across the globe. Within the past few years, nimble upstarts have created mobile apps that have converted banking customers, cab riders and hotel guests at unprecedented rates. Large, established brands are scrambling to transform their businesses in order to maintain market share. To compete in this application economy, you must adapt or be left behind.
Tags : 
testing effort, delivery model, sdlc, ca technologies, continuous testing, testing effort, service virtualisation, delivery ecosystem
    
CA Technologies EMEA
Published By: Citrix Systems     Published Date: Sep 06, 2013
Delivering apps into the mobile space isn’t an activity to be considered lightly. The wrong approach can inadvertently cost more while decreasing productivity. If you’ve ever struggled to interact with a poorly designed tablet or smartphone application, then you already know this pain.
Tags : 
citrix, windows applications, consumerization, mobilizing microsoft® windows®, apps, mobile, security, it management
    
Citrix Systems
Published By: Human Capital Institute     Published Date: May 16, 2014
Your employees are also online consumers of information and entertainment. You can maximize enterprise learning by applying practices from the new generation of information delivery, while keeping the best of the old-school approaches.
Tags : 
hci, human capital institute, enterprise learning, information delivery, corporate learning, strategic learning, center for creative leadership, employee development
    
Human Capital Institute
Published By: Adobe     Published Date: Nov 07, 2013
Mobile platforms will act as a catalyst for the next generation of connected experiences. In particular, smart apps connected to products and CRM systems will emerge. In 2013, leading marketers will anticipate the longer-term mobile disruption and shift from tactical efforts to more transformative mobile strategies.
Tags : 
adobe, forrester, mobile trends, interactive marketing professionals, marketing control, mobile platforms, crm systems, transformative mobile strategies
    
Adobe
Start   Previous    1 2 3 4 5 6 7 8 9 10    Next    End
Search      

Related Topics

Add Research

Get your company's research in the hands of targeted business professionals.