Published By: MobileIron
Published Date: Apr 11, 2018
Consumer technology trends are clearly driving the evolution of modern work. As consumers (i.e. employees) become more mobile, they want their work lives to be just as flexible and responsive to their needs. They want to be able to use their own device — instead of a company-issued device — for all their personal and business-related responsibilities. As a result, consumer choice is now the driving force behind mobile enterprise decisions, and demand for the traditional locked-down enterprise device is rapidly decreasing.
Until now, marketers have been limited to two relatively uninspired options for sending direct communications to consumers on their mobile phones: SMS (a.k.a., text messaging), and text-only, imageless email on devices like the BlackBerry and Palm Treo. But with the introduction of Apple’s iPhone and competitor operating systems like Google’s Android and Palm’s Pre/Pixi now offering similarly rich user experiences, email marketers have a huge opportunity to reach consumers anywhere, any time, on their mobile devices.
Marketers have been limited to bland options for sending communications to consumers on their mobile phones. With the introduction of Apple's iPhone and operating systems like Google's Android and Palm's Pre/Pixi, now offering similarly rich user experiences, you have the opportunity to reach your customers, anywhere, any time, on their mobile devices.
Ever since e-commerce became a significant part of consumer spending, retailers have worried about its impact on store traffic. While fears that e-commerce would mean the death of stores have been proven false, retailers continue to search for ways to engage with customers via both digital and physical channels.
One of the most valuable options available to retailers is a click and collect program, allowing shoppers who purchase an item online or via mobile device the option to retrieve their purchase at a brick-and-mortar store. Additional elements typically included in a click and collect experience include the option to return items that were purchased online to a physical store, or to pay for items in the store and have them shipped to a residence.
In this whitepaper you will learn about the three major trends re-shaping the ecommerce landscape: Video as a way to enhance the shopping experience; Mobile as a channel for expanding marketing reach; and Personalization informed by advanced analytics.
While we tend to think about mobility largely as a consumer phenomenon, it is also changing how the workforce carries out business. With so much being done beyond traditional office walls, many insurance companies, financial service organizations and even government agencies are adopting mobile devices as productivity tools and developing enterprise apps for these devices. Electronic signature technology is pivotal to enabling mobile transactions beyond just informational apps. Not only in terms of straight-through processing (STP), but also for full compliance, legal enforceability and record retention. With most organizations’ mobile strategies still in the early stages, this article provides a starting point to help you better understand mobile e-signatures for business. It reviews the top 10 capabilities that businesses need in order to properly equip their customer-facing workforce with mobile e-signing.
The mobile device is part and parcel of daily life. It’s fundamentally changed the way consumers behave, and this influence has spread to the enterprise sector as well. For instance, patron-owned mobile devices have largely helped pave the way for the widespread emergence of bring-your-own-device (BYOD) policies. Ten years ago, the idea of a company employee logging into the enterprise system while they’re on an airplane over the Atlantic would seem far-fetched, but today such behavior is relatively commonplace. Mobility is changing how we shop, work and live our daily lives.
e IBM journey toward unified communications for mobile and social collaboration. Many of today's innovations are driven by the consumer marketplace, and the workplace is no exception. As consumers, we are very familiar with new ways for people to find each other, keepin touch, share ideas and be mobile, getting information from many place. As employees, we would like to apply these consumer capabilities to our work - seamlessly and on a global basis - to make us more productive and effective with business colleagues, clients and business partners. This white paper discusses IBMs infrastructure transformation over the first 12 years, summary value proposition, and volution in supporting mobile devices and BYOD.
1.Meet the new consumer
The migration to mobile and social media will challenge — and change — everything we know about consumer marketing.
2. Who owns your brand?
Brand equity can no longer be bought. Online reviews now generate total market transparency for location-based businesses. Reviews tilt the balance of branding power away from companies and into the hands of customers.
3. The battle for brick-and-mortar customers is won or lost on the social web. To win, marketers must actively enlist customers as online advocates. Those who scale online review volume and quality will be rewarded with higher search visibility and more business at street level.
4. “Dark data” provides priceless operational insights
Vast amounts of unstructured, unmined sentiment data on social media provides feedback about the customer experience that you can filter using thematic analysis and use to improve operations at the national or location level.
5. Business implications
Online reputation stands betwee
As the nature of work continues to evolve, modern organizations face an ever-changing set of challenges. The consumerization of IT and an increasingly mobile workforce have created a generation of workers who interact with data and information in entirely new ways. If businesses want to keep their footing in this new landscape, they must respond in ways that allow them to stay both flexible and secure.
Published By: Waymedia
Published Date: Oct 23, 2008
Millions of handsets are sold around the world daily. Handsets are by far the preferred platform of communication there is. People spend more time using their mobile phones than any other device or gadget, and they pay special attention to everything stored in those handsets. In a few words: If brands want to have a presence in their consumers’ environment, and if they want their message to be heard and seen, then they imperatively need to put some value content on users mobile phones. Mobile marketing is typically understood as SMS Marketing, which is managed from a distant point and it impacts the user at random times.
Technology advances are changing the way employees work, consumers buy, and enterprises conduct business. Old methods for marketing products are taking a back seat to online distribution, and mobile devices are ubiquitous access points to the Internet. The resulting environment is ripe for the creation and distribution of new software for handling a constantly expanding array of functions. When there is an app for everything, organizations have no choice but to adapt or risk getting left behind as markets enter the era of the Web application programming interface (API).
Published By: Progress
Published Date: Oct 09, 2017
As the digital revolution continues to transform how businesses interact with their audiences, consumers are increasingly demanding new forms of empowerment. Companies must address these demands to craft a better customer experience, especially as more brands begin to engage their audiences through mobile channels.
What do consumers want from Wi-Fi? Cisco® Internet Business Solutions Group asked 1,060 Canadians to shed light on mobile user demands, identify future trends, and define strategies for business success.
Gone is the day of the corporate-issued BlackBerry device. With its finely ingrained policies, BlackBerry was once the go-to mobile device for security-savvy enterprises. Research from IDC shows that iPhone and Android now hold over 80% of market share, with Windows Phone 8 and BlackBerry completing for the third spot. The rising trend of mobility consumerization has reached a point where it is increasingly difficult for IT organizations to settle on a standard mobile device. This whitepaper will help you identify each device platform’s security features—and choose the right platform for your business.
Published By: Webroot
Published Date: Sep 18, 2013
This whitepaper explains how exploding mobile threats challenge mobile device management (MDM) vendors, carriers, service providers, and app stores to ensure the safety of apps. Consumers and customers will hold these companies responsible for providing adequate security, and employees will expect enterprise IT departments to protect them from malicious mobile apps like they have come to expect for PC malware. The report describes how a cloud-based app reputation service protects against the risks of mobile applications in the wild:
• Collects millions of applications from a variety of sources
• Stores mobile app data in the world’s largest cloud-based threat database
• Analyzes and scores apps on a range from malicious (e.g., known malware such as Trojans or root kits) to trustworth
IBM commissioned Forrester Consulting to evaluate what consumers want from a mobile app (and its authoring brand) and focused on the following questions:
- What elevates a good, serviceable, and even profitable app into the realm of great?
- And if a mobile app achieves greatness, what is the impact?
The digital economy is dramatically changing how consumers shop and interact with businesses.
They expect a fast, convenient and highly secure digital experience. With the average company lifespan decreasing rapidly, merchants have to operate as a true digital enterprise to stay competitive and to stay in business.
Payment and fraud management is no longer a back-office utility. It is a prime differentiator, critical to achieving competitive advantage, improving customer experience and reducing risk. Digital transformation is not simply a market buzz word. It is real. And those who don’t embrace it are in a position to lose. By 2020, eCommerce sales as a percentage of retail sales are forecast to be 12.4% compared to 8.0% in 2016, according to eMarketer. And engaging customers digitally across channels remains a top digital initiative. While there are several drivers of growth in the digital economy, none are more significant than the force of mobile and cloud technologies. Innovation
The forces of consumerization are sweeping over the mobile world, with workers bringing their personal devices into the office and increasingly asking for IT support for those devices. How you respond to this challenge will say a lot about the mobile environment of your organization as a whole, and a lot as well about just how productive these mobile users can be. This strategic PlayBook and accompanying Webcast will offer you very practical ways to grab hold of this mobile trend of consumerization and help your mobile workers to be more effective and productive.
Published By: MuleSoft
Published Date: Oct 13, 2015
News Corporation, a global multimillion dollar media company, was facing serious challenges due to digital transformation. Learn how MuleSoft's approach to enterprise integration, API-led connectivity, helped them solve the following challenges:
-Changing consumer behavior impacting sales and advertising
-The urgent need to deliver content through mobile and other popular digital channels
-An aggressive timeline to launch new channels to gain readership and revenue
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DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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