The exponential growth of omnichannel shopping and ever-burgeoning demand for faster merchandise deliveries is redefining the supply chain’s distribution of consumer products goods. A seminal shift in how shoppers increasingly buy via multiple touch points — online from desktop computers, mobile devices and in-store — has created the need for the “smarter” warehouse to serve today’s connected consumer. As retailers look to merge their brick-and-mortar and online operations to cut costs and boost efficiency, warehouse management systems must keep pace. For this report, Zebra Technologies analyzed the state of the warehousing marketplace among firms in the US and Canada with at least $15 million in annual revenues. The online survey asked IT and operations personnel in the manufacturing, retail, transportation and wholesale market segments to share their insights and business plans over the next five years, in light of a rapidly changing industry.
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Consumers worldwide continue to adopt and use technology in their shopping experience.
Faced with rising customer expectations and increasing competitive pressures, retailers
now are prioritizing in-store innovation. Many retailers have adopted multichannel
implementations, in which mobile, web, and in-store shopping are enabled but not delivered
consistently to the customer. The next step in this evolution is an omnichannel strategy, now
being deployed by some retailers, which presents a consistent shopping experience across
mobile, web, and in-store channels. Omnichannel also enables retailers to integrate back-end
infrastructure technologies (e.g., servers, databases, etc.) and cloud-based services (e.g., loyalty
programs, personalized recommendations, inventory management, etc.) to improve many
aspects of store and enterprise operations.
An omnichannel strategy relies on several core and supporting technologies. The key factors in
evaluating any omnichannel-enabling solution includ
"More than $1 million of e-commerce revenue is generated every 30 seconds, as millions of consumers purchase billions of products online. And these days, shopping is getting social. People aren’t just engaging on social media sites, but buying through them, too.
As constant changes to mobile technology and e-commerce tools continue to reshape how consumers interact with brands and retailers, social commerce is here to stay.
This white paper serves to help brands and retailers understand the state of social commerce today and its implications for connecting to customers, optimizing e-commerce operations and growing sales channels."
Where should you be advertising in 2012? How will consumer behavior change the way you interact with your audience? What mobile trends will impact you most this year? Marketers, retailer, content owners and technology firms are more focused than ever on obtaining results from investments in digital marketing. If past years were about amassing data from the touch points between companies, 2012 will be about curating, filtering and measuring that information to drive outcomes.
Published By: Gthreecom
Published Date: Nov 06, 2014
While 90% of consumers use mobile devices for pre-shopping activities, up to 84% use smartphones to help them shop in the store. It’s time to get personal with today’s mobile shoppers. Download this E-book, titled: The Retailer’s Mobile Strategy Guide, to learn the steps engage, convert and retain customers more efficiently.
The enterprise social software market is exploding thanks to converging trends of consumerization, cloud, and mobile. In this must-read report, "The Forrester Wave: Activities Streams, Q2 2012", Forrester Research Inc. evaluated five social software vendors with core strengths in the stream based on the overall strength of vendors' current offerings, a clear product strategy, and vendor market presence. In a detailed look at the space, Forrester named Yammer as a leader.
IT is embracing to this new world of consumerized technology, with a focus on its own employees as internal customers. Explore how customer-first policies can make use of social, mobile and cloud technologies to give workers the freedom and flexibility they desire to drive company productivity. Please download the white paper for more information.
Published By: MuleSoft
Published Date: Oct 13, 2015
This paper reviews the primary drivers for mobile initiatives, the
challenges faced by CIOs trying to initiate or support a mobile strategy, and the transformation stories of three market leaders who enabled mobility via API-led connectivity.
Published By: MuleSoft
Published Date: Oct 13, 2015
News Corporation, a global multimillion dollar media company, was facing serious challenges due to digital transformation. Learn how MuleSoft's approach to enterprise integration, API-led connectivity, helped them solve the following challenges:
-Changing consumer behavior impacting sales and advertising
-The urgent need to deliver content through mobile and other popular digital channels
-An aggressive timeline to launch new channels to gain readership and revenue
Published By: MuleSoft
Published Date: Oct 13, 2015
Nearly every industry today is facing an array of digital opportunities thanks to the prevalence of innovative technology. But with opportunities come challenges – especially in financial services. In an industry where digital innovations are used widely and have come to be expected by consumers, there is a greater push to deliver a highly personalized and convenient experience that stretches across mobile, social, and alternative delivery channels. Learn more about how financial institutions can harness digital technologies to take advantage of these opportunities.
Consumer preference for customer service channels is changing across all ages and demographics. Adoption of digital customer service channels, with an emphasis on self-service channels such as web and mobile, is exploding as consumers expect relevant and seamless omnichannel customer service. However, firms’ technology and staffing plans are not keeping up with consumer demand for digital customer service. This report outlines communication channel customer use and major gaps in contact center technology and operations. It also provides data that will help application development and delivery (AD&D) pros align operations with customer expectations to garner their satisfaction and long-term loyalty.
In 2015, mobile devices are becoming ubiquitous with daily life. This connection has made its way from the consumer world to the B2B world. But this is not only the case for that outside sales person or the execuitve who is on the plane next to you speaking with investors. Three-fourths of organizations in Aberdeen reseach have a mobile initiative in place specific to field service, with nearly two-thirs having that program in place for more than two years. But what does a mobile initiative mean? Is it enough to roll out the latest mobile devices for the field team? Is there a difference between a device with some bells and whistles, or toll that empowers the field with access to the insights needed to solve customer issues in real time?
Published By: Iterable
Published Date: Nov 28, 2018
With the rise of consumer demands for highly personalized products and services comes the necessity of creating a unified brand experience. Research shows that a cross-channel marketing strategy delivers 3X more effective campaigns and 23X higher rates of customer satisfaction.
In Iterable’s Cross-Channel Engagement Benchmark Report, we demonstrate that brands continue to prioritize email above mobile, web and direct mail messaging. We surveyed 200+ Iterable customers (49% Enterprise & 51% Mid-Market) to learn which channels and campaigns had the most success in 2018. To find out the results, download a copy of our hot-off-the-press — 2018 Cross-Channel Engagement Benchmark Report.
The Top Takeaways:
• The status quo when it comes to B2C marketing outreach
• How marketers are engaging customers throughout the lifecycle
• Expert commentary from our partners and customers
Gone is the day of the corporate-issued BlackBerry device. With its finely ingrained policies, BlackBerry was once the go-to mobile device for security-savvy enterprises. Research from IDC shows that iPhone and Android now hold over 80% of market share, with Windows Phone 8 and BlackBerry completing for the third spot. The rising trend of mobility consumerization has reached a point where it is increasingly difficult for IT organizations to settle on a standard mobile device. This whitepaper will help you identify each device platform’s security features—and choose the right platform for your business.
Smartphones, tablets and other mobile devices have become embedded in enterprise processes, thanks to the consumerization of IT and a new generation of workers raised
on mobile technologies. Consumer devices and bring-yourown-device (BYOD) programs are driving a new wave of business process innovation, changing the way customers, employees and partners interact with organizations and with each other. In fact, mobile devices and applications are catching up with — and in many cases surpassing — PCs in the quality and functionality of their applications.
Published By: Polycom
Published Date: Apr 30, 2013
This research note identifies the key trends, the video-enabled business applications that enterprises need to implement now, and describes how to develop a video strategy. Knowing how video is currently being used will help managers identify use cases, understand what users need to get their jobs done, and choose the right solutions for their enterprises.
While we tend to think about mobility largely as a consumer phenomenon, it is also changing how the workforce carries out business. With so much being done beyond traditional office walls, many insurance companies, financial service organizations and even government agencies are adopting mobile devices as productivity tools and developing enterprise apps for these devices. Electronic signature technology is pivotal to enabling mobile transactions beyond just informational apps. Not only in terms of straight-through processing (STP), but also for full compliance, legal enforceability and record retention. With most organizations’ mobile strategies still in the early stages, this article provides a starting point to help you better understand mobile e-signatures for business. It reviews the top 10 capabilities that businesses need in order to properly equip their customer-facing workforce with mobile e-signing.
While the consumer benefits of Apple devices are well known, less attention is paid to their role in an enterprise environment. It’s time to start paying attention. Apple offers a number of features built for business and as the first company approved for mobile deployments by the Apple Consultants Network, Enterprise Mobile has unique insight into these features.
As the digital landscape evolves, marketing channels become more complex. That means that personalizing advertising campaigns across every channel is becoming even more crucial. Read Cross Channel Advertising with AMO to learn how managing advertising campaigns programmatically lets you deliver unique customer experiences while giving you the control and insight you need.
Download our report to learn more about:
• Search marketing standards across the US and UK in 2015
• The recent shift of consumer transactions on mobile devices
• The next big trend in ad spend
Published By: 8x8 Inc.
Published Date: Feb 13, 2017
Enterprise conferencing and collaboration technologies today stand at an exciting crossroads. Solutions that were once considered consumer technologies are moving into the enterprise. Never has this trend been more pronounced than now, as consumerization of IT and mobile device proliferation increasingly break down the walls between business and consumer use. As a result, enterprise solutions must become increasingly simpler to deploy and more intuitive to use. At the same time they must deliver a secure and seamless communications experience. As the worlds of consumer and business communications blend, walking the line between the two has become top of mind for users and IT decision makers alike. Businesses must capitalize on these tectonic shifts in user preferences by deploying agile communications that today’s mobile users need in order to collaborate effectively wherever they are.
Whether you’re in retail, manufacturing, warehouse management, transportation or healthcare, a mobility solution is a great way to empower your employees to do more. But maximizing the value and success of your mobility solution hinges on one critical decision: choosing the right mobile devices. This white paper takes a look at how choosing the TC51/TC56 for a mobility solution can have a significant impact on the overall success of your initiative.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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