In July 2013 Acxiom commissioned Forrester Consulting to evaluate how companies use the data they collect from their customers to make better decisions on their marketing campaigns by gauging their experiences and attitudes around their use of and future vision for using customer data across multiple marketing channels. In order to understand this topic, we conducted interviews with 11 executives representing a range of roles and perspectives, including consumer packaged goods companies, financial services organizations, and agencies.
Security risks and breaches have become part of the daily landscape as companies and organizations of every size and in every vertical and industry announce that they have been compromised. In 2016 reported security breaches were up 40%, and this year is on pace to surpass that steep rise. Over the past year alone, there have been high-profile breaches in the gaming, financial services, hospitality, food service, consumer packaged goods, and retail sectors. Many of those breaches occurred due to vulnerabilities in applications and on websites. For example, this past April, the IRS announced a breach attributable to a tool designed to fetch data for the Free Application for Federal Student Aid (FAFSA) form.
In the consumer packaged goods sector, consumer expectations are becoming harder to satisfy profitably. But, with the right focus, it is possible.
Read this report to find out:
• how top performers are transforming to become customer-centric businesses
• how the best brands keep pace with consumers’ changing preferences
• how leading organisations are accessing the capabilities they need for growth
• what they are doing to win the battle for consumers’ attention.
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Published By: SAP Inc.
Published Date: Jul 28, 2009
While historically consumer packaged goods (CPG) organizations have made significant investments in data collection and integration, much of the data stored in their IT infrastructures has not been analyzed or deployed to further the firms' business performance. Those enterprises that learn to effectively harness the vast quantities of information generated by their IT systems - both within and outside the corporation - will enjoy a substantial competitive advantage.
The consumer packaged goods landscape is a sum of many complex and moving parts – a demanding and ever changing customer universe, with a subset of digital natives; a complex distribution system; and legacy IT systems from internal silos and mergers. In such a dynamic environment, we help our clients accelerate growth by transforming their organization to become a thriving Live Enterprise by augmenting their core digital capabilities.
The cloud is an integral part of this digital transformation ushering CPG enterprises into a new era of hyper performance. Cloud promises to deliver several significant benefits including reduced costs, increased scalability, flexibility, and agility, leading to improved business performance and therefore growth.
To better understand the specifics of cloud initiatives, we surveyed 167 senior executives from organizations in the CRL industry, with over USD 1 billion in revenues across the United States, Europe, Australia and New Zealand.
Published By: Crowdcast
Published Date: May 12, 2010
Find out how Crowdcast Collective Intelligence Platform helps companies align decision-making and understand and reduce risks associated with developing and launching new products and on-going operations.
Organizations in the consumer packaged goods (CPG) industry are discovering that high product volume sales come at the expense of extreme data complexity. Meanwhile, these companies struggle to maintain open lines of communication with their retail customers and distributors in order to manage the upstream flow of product.
The CPG manufacturing industry is large and thriving; however, margins are slim and competition is furious. There are hundreds of product categories, and to compete, firms must constantly innovate. How can the small-to-medium CPG manufacturer survive in the face of the same external pressures and fewer resources?
When bound to regulation and compliance, process manufacturers find opportunities to grow through enterprise resource planning (ERP). However, 50% of process manufacturers execute non-integrated ERP strategies. This Aberdeen Group research study reveals best practices to help you adapt or select an ERP vendor that improves your business performance.
Published By: Gladson
Published Date: Aug 25, 2010
Informational Retailing - transformation of shoppers taking control of the way that they research, select and buy products by using a diverse array of sources to gather product information when and where they want it.
Published By: Anaplan
Published Date: Mar 29, 2018
In recent months, leaders at some of the world’s largest consumer packaged goods (CPG) companies have spoken publicly about how ZBB is helping them save on overhead costs, which can then be used to reinvest in growth through innovation or bolster their margins. As consumers increasingly have more choices, these companies are finding their margins squeezed, and with direct expenses already trimmed back to the bare minimum, the only place to look is sales,
general and administration (SG&A), and other overhead expenses.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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