Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

sections
 

consensus marketing

Results 1 - 2 of 2Sort Results By: Published Date | Title | Company Name
Published By: CEB     Published Date: Dec 03, 2014
As deal complexity has risen, so too has customers' risk aversion and the number of stakeholders dedicated to a given purchase. The best companies build consensus among diverse groups by tapping into the right values and fostering an environment of collective learning.
Tags : 
b2b marketing insights, b2b sales insights, consensus marketing, b2b branding, b-to-b decision-makers, leading marketing and sales teams, sales executives, sales leaders
    
CEB
Published By: CEB     Published Date: Dec 03, 2015
The key challenge of B2B selling today: customer purchase processes are overwhelmed by an increasingly large and diverse number of customer stakeholders who canít reach consensus on a common course of action. Learn how to overcome buyer dysfunction and guide customer to consensus.
Tags : 
marketing, sales, b2b, challenger, consensus, mobilizer, implementation, product marketing, blocker, commercial insight
    
CEB
Search      

Related Topics

Add Research

Get your company's research in the hands of targeted business professionals.