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concept testing

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Published By: Qualtrics     Published Date: Oct 04, 2018
Advertising is a high-risk game. Done well, ads break through the noise, spark conversations about your brand, drive demand, and boost sales. Done poorly, ads bury your messages, damage your brand image, fail to generate revenue, and waste budget on expensive campaigns that fail to deliver. With so much on the line, getting your ads right is crucial. How do you ensure success? Ad testing. As the name implies, ad testing is validating your ad with your target audience prior to launch. You can test individual portions of your ad, like messaging, headlines, visuals or calls to action, or even initial reactions to early ad concepts. Ad testing gives you the following benefits: Predict the effect on purchase intent Make informed go or no-go decisions on a specific ad launch Understand how your brand is perceived Get the highest ROI from your ad spend Ad testing is one of the best ways to protect your advertising budget and maximize the chances of landing the right messaging with you
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Qualtrics
Published By: Gomez IT     Published Date: May 23, 2011
Load testing is not a new concept and many of you have probably used various load testing tools prior to major releases with varying degrees of success. Yet, we still see new web applications or newly launched web sites for which performance is not meeting the demands of the customer base.
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web performance management, compuware, gomez, andrea mulligan, load testing, saas, web applications, emarketing program, major traffic event, website performance
    
Gomez IT
Published By: SurveyMonkey     Published Date: Aug 25, 2015
How do you use surveys to test concepts by taking the guesswork out of your big decisions?
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ads, logos, packaging, surveymonkey, survey, key metrics, concept testing, relevance, purchase intent, quality perception, best practices, big brands
    
SurveyMonkey
Published By: SAS     Published Date: Aug 03, 2016
The concept and practice of stress testing has been around for many years. While traditional stress testing methodologies are still valid for firmwide scenario analysis and stress testing, special techniques and attentions are needed to successfully achieve the goal of firmwide capital adequacy in forwardlooking stress scenarios. During the 2007 financial crisis, many financial institutions were not sufficiently prepared for the ensuing liquidity crunch and capital drains. Perhaps if banks had worked through different economic scenarios prior to the crisis, they would have been in a better position to weather the storm. Inadequate preparation for crisis can lead to systemic risk and severe economic and political turmoil.
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best practices, risk management, security, analytics
    
SAS
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