Terms like Facebook, Twitter, wikis and blogs are a recent addition to mainstream vocabulary. And now it seems like everyone is fluent in the language of social media - including your prospects and customers.
Providing exceptional service to more than 1,000 clients and wooing thousands of prospects was a costly endeavor for Business Fitness, a consulting firm specializing in business efficiency. The company desperately needed a cost-effective tool to help it educate, nurture and convert leads to happy customers without racking up frequent flyer miles.
Setting the tone for your Webinars is crucial, from initial promotion efforts all the way through delivery of content and post event follow-up. How you interact with your prospects will determine whether they advance along the sales cycle or lose interest.
Presenting online is a completely different ballgame from presenting in person. Sure, you don't have to fret about what to wear or if you're going to trip on stage, but you do have to worry about how to engage, interact, involve and understand your audience; all while you cannot even see them!
Whether it's a quick brainstorm on a team project or a company-wide meeting, you need to keep employees connected and engaged wherever they may be.
Fully engaged employees can readily align what they do every day with where their companies are going.
This brief by Jack LeMenager, business communications expert, explores how to keep your distributed workforce engaged with new collaboration tools and strategies.
This white paper presents a summary of the survey results regarding their marketing plan and tactics, identifies top trends from this survey, and also discusses the increasingly important role of Webinars in small business marketing in 2009.
Do you know your numbers? If getting more high-quality leads from your marketing events spend is a top priority, then it pays to know the return on investment of your marketing events tactics.
This new white paper explores which marketing events offer the greatest return on investment for your budget and staff. Read survey results of marketers using different types of events, and then calculate your own event costs with the marketing events ROI calculator.
A successful marketing Webinar series can educate your prospects on your company's uniqueness, create a competitive advantage, dramatically increase lead flow, and drive sales.
This new eGuide outlines best practices for creating and delivering a successful Webinar series that gives your organization a solid competitive edge.
"Like any relationship, leads need nurturing. But what if your prospect list has grown cold? Is it too late to revive it?
This MarketingSherpa white paper explores how to optimize your lead nurturing campaign with five steps to boost conversions and includes a case study that reveals how one company was able to revive a cold prospect list."
"So you drank the Kool-Aid and subscribed to the idea that your presentations need to ""tell a story"" and ""be more visual."" But how do you translate dry information into something that's compelling to your audience?
When you get back to the basics and focus on the structure of the information you present, you'll find a new way to lay the groundwork for a clean and clear storyboard that will deliver the story and visuals you want.
Watch this on-demand webinar to hear Cliff Atkinson, author of Beyond Bullet Points, talk about how you can turn dry content into a compelling presentation. "
In this age of technological distractions, catching and keeping someone's attention during presentations is more important than ever before, and it's especially so for webinars. Fortunately, presenting online isn't hard - but it is different.
Watch this on-demand webinar with Roger Courville, author of The Virtual Presenter's Handbook, for a practical session on how to take your online presentations from good to great.
You only have seconds to make a good impression on prospects. Can you grab their attention and prove your competence in fewer than 90 words?
This one-pager by Jill Konrath, sales strategist and author, outlines seven essential guidelines that will increase your email prospecting success.
Want to connect with today's phone-averse, time-starved prospects? Use email. Sure, most emails get deleted upon arrival, but that's because most emails aren't written right.
Watch this on-demand webinar to learn from sales expert Jill Konrath as she explores how to craft an email message that grabs the attention of prospects and compels them to continue the conversation.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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