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Published By: IBM     Published Date: Oct 19, 2017
In the digital economy, big IT budgets, lots of brick sand mortar and an established market presence are no longer at the foundation of a competitive advantage. What matters now is the agility and speed to ensure that customer centricity is supported as an overriding priority of business operations and decision making. Game-changing ideas are developing and competitive threats are emerging at a rapid and unpredictable pace. The resulting digital disruption is not just occurring at the margins or within isolated pockets of industry and commerce. It’s the new normal and its consequences are far reaching. The essential question for every organization in every sector is simply: Will we be the disruptor or will we allow ourselves to be the disrupted? Staying ahead requires adopting a combination of technology solutions. Key among them is a smart process and decision management system that infuses every process with intelligence in order to continuously raise the bar for customer centrici
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IBM
Published By: SAP     Published Date: May 03, 2016
Organizations are challenged to keep up with the pace of development and innovation required for businesses to earn money and be successful. 
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sap, cloud, cloud-centric, business benefits, technology, enterprise applications
    
SAP
Published By: IBM     Published Date: Feb 08, 2008
Marketing executives, face a constant stream of business pressure. At the same time, customer expectations are increasing and customer satisfaction is becoming increasingly difficult  This report provides a blueprint of what best-in-class CMO's (Chief Marketing Officers) do differently to improve marketing effectiveness through marketing automation.
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marketing roi, customer satisfaction, return on marketing investment (romi), chief marketing officer or cmo, customer centricity, customer behavior, multi-channel marketing, marketing strategy
    
IBM
Published By: IBM Software     Published Date: Nov 02, 2010
Learn how the right blend of customer-centric strategies and advance analytic tools can help your business achieve advantage.
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ibm cognos predictive analysis, customer intimacy imperative, analytic tool, crm
    
IBM Software
Published By: IBM Software     Published Date: Feb 11, 2011
Learn how the right blend of customer-centric strategies and advanced analytic tools can help your business achieve advantage.
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ibm cognos, customer intimacy imperative, customer acquisition, relationship development
    
IBM Software
Published By: IBM Software     Published Date: Jun 08, 2011
Learn how the right blend of customer-centric strategies and advanced analytic tools can help your business achieve advantage.
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ibm cognos, customer intimacy imperative, customer acquisition, relationship development
    
IBM Software
Published By: Centrica Business Solutions     Published Date: Aug 14, 2018
The energy landscape is changing and this is creating opportunities for how businesses use and manage energy. We wanted to understand the experience businesses are having, how they are adapting to the changing energy market and how this compares to their peers. We researched over 1,000 energy decision-makers in large organizations across six countries and The Energy Advantage Report is the outcome. It identifies how businesses are gaining competitive advantage through their energy strategies and solutions and provides practical advice on how to get more from energy.
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energy, advantage, report, business, growth
    
Centrica Business Solutions
Published By: SPSS, Inc.     Published Date: Mar 31, 2009
Predictive analytics plays a vital part in growing your business. Read this whitepaper to discover the five keys to organic growth for your business.
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spss, organic growth, roi, predictive analytics, profitable relationships, predictive enterprise, statistical methods, statistics
    
SPSS, Inc.
Published By: SPSS     Published Date: Jun 30, 2009
Predictive analytics plays a vital part in growing your business. Read this whitepaper to discover the five keys to organic growth for your business.
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spss, organic growth, roi, predictive analytics, profitable relationships, predictive enterprise, statistical methods, statistics
    
SPSS
Published By: Pega     Published Date: Dec 16, 2015
Customer service is the cornerstone of a great customer experience. However, in today’s digital consumer age, organizations no longer decide how customer-centric their companies are, the customers do. According to the “The Forrester Wave™: Customer Service Solutions For Enterprise, Q4 2015” report, customer service technology investments are one of the top five most focused on investments that companies made in 2015. Why? Because good customer service boosts long-term loyalty. This report identifies the 11 most significant customer service solutions with Pegasystems ranking as a leader.
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Pega
Published By: Pega     Published Date: May 25, 2016
Customer service is the cornerstone of a great customer experience. However, in today’s digital consumer age, organizations no longer decide how customer-centric their companies are, the customers do. According to the “The Forrester Wave™: Customer Service Solutions For Enterprise, Q4 2015” report, customer service technology investments are one of the top five most focused on investments that companies made in 2015. Why? Because good customer service boosts long-term loyalty. This report identifies the 11 most significant customer service solutions with Pegasystems ranking as a leader. Download this Forrester Wave report and get detailed findings on how well each vendor fulfills Forrester’s criteria and where they stand in relation to other vendor solutions in order to help customer service professionals select the right partner for their customer service initiatives.
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best practices, customer service, forrester, wave report, technology, quality of service
    
Pega
Published By: Marketo     Published Date: Mar 11, 2014
Savvy B2B marketing leaders are going beyond revenue performance management to transform marketing into the architect of engagement across the customer life cycle. Lead-to-Revenue Management (L2RM) platform vendors are stepping up with tooling that enables customer-centric, multichannel, personalized marketing — at scale. Companies that have implemented an L2RM automation platform have seen results in both organizational maturity and business impact. According to a Forrester survey, L2RM platform users contribute more to the sales pipeline, have higher levels of process maturity, measure results more holistically and collaborate better with their sales colleagues.
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marketo, forrester, b2b, l2rm, lead to revenue management, revenue management, marketing maturity, process maturity
    
Marketo
Published By: Marketo     Published Date: Mar 13, 2014
Savvy B2B marketing leaders are going beyond revenue performance management to transform marketing into the architect of engagement across the customer life cycle. Lead-to-Revenue Management (L2RM) platform vendors are stepping up with tooling that enables customer-centric, multichannel, personalized marketing — at scale. Companies that have implemented an L2RM automation platform have seen results in both organizational maturity and business impact. According to a Forrester survey, L2RM platform users contribute more to the sales pipeline, have higher levels of process maturity, measure results more holistically and collaborate better with their sales colleagues.
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marketo, forrester, b2b, l2rm, lead to revenue management, revenue management, marketing maturity, process maturity
    
Marketo
Published By: Forrester     Published Date: May 10, 2012
In the never-ending race to stay ahead of the competition, companies are developing advanced capabilities to store, process, and analyze vast amounts of data from social networks, sensors, IT systems, and other sources to improve business intelligence and decisioning capabilities.This report will help security and risk professionals understand how to control and properly protect sensitive information in this era of big data.
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data-centric security, information protection, information management, data protection, security, risk and compliance, data warehousing
    
Forrester
Published By: IBM     Published Date: Sep 30, 2016
Data is the lifeblood of today’s digital businesses; protecting it from theft, misuse, and abuse is the top responsibility of every S&R leader. Hacked customer data can erase millions in profits, stolen IP can destroy competitive advantage, and unnecessary privacy abuses can bring unwanted scrutiny and fines from regulators while damaging reputations. S&R pros must take a data-centric approach that ensures security travels with the data regardless of user population, location, or even hosting model; position data security and privacy capabilities as competitive differentiators; and build a new kind of customer relationship.
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ibm, security, data, privacy, forrester, forrester research
    
IBM
Published By: IBM     Published Date: Apr 09, 2015
As The Business Becomes Digital, Security Must Become Data-Centric S&R leaders of enterprises undergoing a digital transformation will soon realize that in order to adequately ensure customer protection and enable a digital workforce, S&R pros must abandon traditional perimeter-based security and put the focus on the data by embracing Forrester’s Zero Trust Model.
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data security, ibm, customer protection, digital workforce, zero trust model, security, it management
    
IBM
Published By: SAP EMEA Global     Published Date: Dec 13, 2017
This IDC white paper examines the drivers behind the adoption of IoT technologies by public services organizations and why the IoT is becoming a key investment priority. Public services are comprised of a diverse set of organizations, including federal, regional and local governments and healthcare and social services providers. These all have mandates to improve the safety, health and quality of life of their constituents across a broad range of programs. This paper also provides market insights and describes examples of IoT implementations that highlight the diversity of scenarios in the public service sector. These diverse scenarios illustrate the impact IoT solutions can have across many citizen-centric services.
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SAP EMEA Global
Published By: Meltwater     Published Date: Apr 13, 2016
Everyone needs something to strive for to keep them on track. When you (or your boss) is wondering if you’re doing a good job, key performance indicators (KPIs) are there to answer the question and nudge you to even greater heights.
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marketing, data, best practices, business optimization, public relations, communications
    
Meltwater
Published By: Cisco     Published Date: Jun 24, 2015
This paper explores the main benefits of Cisco ACI Security.
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cisco aci security, csico, virtualization, integration, security, application integration, data center, ynified
    
Cisco
Published By: Senn Delaney     Published Date: Oct 22, 2009
To the casual observer, aircraft manufacturer Airbus UK and pharmaceutical giant GlaxoSmithKline (GSK) wouldn't appear to share a lot of common ground. Some would say that the worlds of building airplanes and producing the next blockbuster wonder-drug are light years apart. A closer look shows that these two organizations are more similar than one might initially think.
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senn delaney, gsk, customer focused, brand management, customer-centric, employee management, employee engagement
    
Senn Delaney
Published By: Yesler     Published Date: Oct 29, 2014
Everything you need to know now to be successful in today’s buyer-driven market - from selecting the right marketing automation platform and developing customer-centric content, to identifying and reporting on the right metrics to demonstrate and predict marketing’s impact on sales and revenue.
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b2b marketing, buyer-driven market, marketing automation platform, customer-centric content, content marketing, customer engagement, sales enablement, lead generation
    
Yesler
Published By: RSA     Published Date: Aug 28, 2014
Lines of business are being asked to move faster and get access provisioned more quickly, yet organizations have to be more mindful of the risk around managing access, and still enterprises want a simpler, more lightweight approach to provisioning. Today’s organizations are demanding a business-centric approach to provisioning.
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provisioning, risk, managing access, enterprises, security
    
RSA
Published By: BMC Software     Published Date: Mar 17, 2014
Your people and business can do amazing things when technology runs at its best. The new ITSM experience helps organizations achieve greatness in today’s mobile, social and user-centric reality. Discover a better way for users to access service and support anywhere, anytime. Explore enhanced productivity for IT staff, and seamless integration across IT operation management systems. Download now.
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bmc, itsm solutions, changing business, cloud, cios, software, it organizations, saas
    
BMC Software
Published By: BMC Software     Published Date: May 19, 2014
Your people and business can do amazing things when technology runs at its best. The new ITSM experience helps organizations achieve greatness in today’s mobile, social and user-centric reality. Discover a better way for users to access service and support anywhere, anytime. Explore enhanced productivity for IT staff, and seamless integration across IT operation management systems. Download now.
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bmc, itsm solutions, changing business, cloud, cios, software, it organizations, saas
    
BMC Software
Published By: Bazaarvoice     Published Date: Apr 30, 2014
The marketing landscape is changing before our eyes. New entrants, empowered consumers, and fragmented media options require marketers to change their tune – forever. Learn to prepare for the new environment and how to measure your success.
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consumer-centric, consumer engagement, brand messaging, marketing landscape, empowered consumers, r&d
    
Bazaarvoice
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