In the race to please customers and beat out the competition, there’s been a lot of talk about customer data platforms (CDPs). For marketers, a CDP is just what they’ve been looking for — a more comprehensive approach to unified customer data that lets you include raw personally identifiable information or sensitive data in your data pool.
But while IT teams see the ultimate value, they may question the idea introducing a new point solution that complicates their tech stack even more. The days of brute forcing customer experience with new technology are over. Today, IT teams need to make decisions about customer experience management that span the business and go beyond marketing. That requires a different approach to the customer data problem. To learn more about our solution to the customer data platform, read our article Real-time CPD. Real-time customer experience.
This webcast will provide an overview of a very effective technology called Continuous Data Protection (CDP) also called continuous backup or real-time backup. CDP offers a valuable disk-based technology that enables a business to recover data to any point-in-time quickly and easily.
As the demands for data capacity and higher service levels grow, protecting corporate data becomes more challenging. Continuous Data Protection, as discussed in this white paper by Evaluator Group and IBM, can cost-effectively improve security with As the demands for data capacity and higher service levels grow, protecting corporate data becomes more challenging. Continuous Data Protection, as discussed in this white paper by Evaluator Group and IBM, can cost-effectively improve security with minimal impact to operations.
XLink ClusterReplica Enterprise software, based on CDP technology, combines conventional High Availability solutions and Microsoft DPM-like functions to create the next generation of business continuity software. ClusterReplica ENT offers real-time data replication and auto failover for MSSQL, IIS Web Server and File Servers.
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