Published By: Microsoft
Published Date: Jul 20, 2018
Cloud computing has ushered in a golden era for software companies. The cloud’s low barrier to entry allows
creativity to flourish, especially for software developers who are creating applications directly on cloud-based
infrastructure. Cloud-based infrastructure enables developers to do what they love: solve business problems and
bring innovative new ideas to life, using their choice of tools. In a Software as a Service (SaaS) model, applications
can easily be deployed to a cloud service, and delivered to clients who appreciate the ease of access and low cost.
The cloud model relieves the developer and the enterprise IT professional from the burden of managing or
maintaining capital-intense infrastructure.
But the cloud’s low barrier to entry also allows competing software providers to enter the market every day,
from every sector. Independent software vendors, or ISVs, are pressured by increased competition to deliver
their applications faster, with greater functionality and ease of
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