Retail marketing is in a state of constant evolution, driven forward by the availability of disruptive technologies and the emergence of all new marketing channels. These changes happen all over the world, and in recent years, Canadian retailers have been able to capitalize on many of them.
Using research gathered at the 2014 eTail Canada Conference, this study evaluates the state of retail marketing in Canada. It assesses how well retailers are leveraging these new technologies and marketing channels, and also looks at how company structures are adapting to these changes.
Beyond Borders The Canadian E-Retail Opportunity
Download this paper to learn:
- The most successful e-retailers in Canada and where they are located.
- Canadian consumer attitudes towards global ecommerce.
- Device preference for shopping and the type of stores Canadian consumers prefer to shop in.
Canadian consumers have made shopping online an established behavior—80% did it last year—and many online retailers are interested in selling to them.
That’s because they see opportunity. The product selection and retailer options Canadians ?nd online with merchants based in Canada trail their expectations, and that leads many to look at international shopping options. 67% of Canadian online shoppers purchased from a foreign e-retailer last year, according to PayPal Inc., making Canada the seventh-highest nation for cross-border online shopping among 29 surveyed.
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