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buyer data

Results 1 - 25 of 57Sort Results By: Published Date | Title | Company Name
Published By: Adobe     Published Date: Sep 23, 2019
Across every industry, many of the world's best and fastest-growing brands are using Adobe Experience Manager to deliver personalised content accurately and on time. Why should the target audience care? 86% of buyers will pay more for a better customer experience. What’s more, customer experience will overtake price and product as the key brand differentiator among consumers by 2020. Supporting Concepts: With Adobe Experience Manager, high levels of customer experience personalization, workflow efficiency, and data analysis are no longer cost- and resource-prohibitive dreams for only the biggest players. Brands featured include Silicon Labs, Morningstar, Swisscom, Raiffeisen, Hyatt, Nissan, Sony, SAS, Informatica, Jefferson Health.
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Adobe
Published By: Marketo     Published Date: Sep 03, 2019
Across all industries, marketing increasingly plays a critical role in company growth. It is the marketer’s responsibility to help their organization retain, nurture, and increase their customer base—not an easy task. Having the right technology and skill set is essential to provide measurable ROI and deliver on the bottom line. Everything starts with the customer, and the tech needed to assist them on their buyer journey. By harnessing a well-considered MarTech stack, marketers can bring order to the overwhelming volumes of data they collect from online and offline interactions with prospective and existing customers. Better yet, this technology enables you to make those insights actionable, meaning you can make informed decisions. Download this ebook for eight practical steps your organization can take to put together a high-performance MarTech stack.
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Marketo
Published By: HPE Intel     Published Date: Jan 11, 2016
You’re looking at flash storage because you see it’s taking the storage world by storm. You’re interested in accelerating business-critical applications, consolidating a virtual server or desktop deployment, trying to get ahead of your company’s data onslaught, or some combination of the above. This easy-to-read guide was developed to help arm you with key considerations and questions to ask before investing in a flash storage array for your business, today and for the future.
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HPE Intel
Published By: Commvault     Published Date: Jul 06, 2016
ENDPOINT DATA. It’s often one of the most forgotten aspects of an enterprise data protection strategy. Yet, content on laptops, desktops and mobile devices is among a company’s most valuable data even while it’s potentially at the greatest risk. According to IDC there will be some 1.3 billion mobile workers by 2015. However, only half of enterprises today are using some type of endpoint backup. That means that the volume of endpoint data that is in jeopardy is nothing short of significant. Download to read the buyer's checklist on endpoint data protection!
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commvault, endpoint data protection, endpoint data, data protection, backup, encryption, data loss prevention, mobile app, networking, security, it management, enterprise applications
    
Commvault
Published By: Cisco     Published Date: Jul 08, 2016
So what do end-users—companies in the process of building or upgrading their data centers today—think of the security problems they face? We conducted this survey to answer key questions about buyers’ plans for security in their data centers.
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Cisco
Published By: Oracle     Published Date: Feb 24, 2015
Data is the fuel of all marketing activities. Customers and prospective buyers are savvy, empowered, and carry high expectations for personalization across all interactions. Without the right data—at the right time—as well as the most effective strategies in place to manage our data sources, our communications and offers are dead on arrival. A one-size-fits-all approach to marketing is not a sound tactic—it’s a marketing fruitcake that no one wants to receive. It’s time to get down with data to delight your audience and provide them with the personal experiences they deserve. Read the marketing essentials guide now.
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data center design and management, data center
    
Oracle
Published By: Hewlett Packard Enterprise     Published Date: Aug 23, 2018
16 key questions for buyers to ask flash storage vendors. Also includes data protection requirements for getting the most out of flash.
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Hewlett Packard Enterprise
Published By: Akamai Technologies     Published Date: Aug 17, 2017
To keep your organization and your data safe, it is crucial to consider forward-thinking approaches to cybersecurity. In this e-book, we discuss how you can augment your existing infrastructure within the data center with security measures in the cloud for a more robust web security posture. We also share Akamai’s approach to cloud security as well as those of other vendors. We then take a closer look at some commonly used, but sometimes misleading, metrics — so you can make more educated decisions about the best solutions for your needs.
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cloud security, buyer's guide, data safety, cybersecurity
    
Akamai Technologies
Published By: Adobe     Published Date: Nov 07, 2013
Aberdeen's Insights provide the analyst's perspective on the research as drawn from an aggregated view of research surveys, interviews, and data analysis.
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adobe, aberdeen group, analyst insight, technology tools, buying behavior, customer experience management, cem, buyer interactions, customer engagement programs, adobe customers outperform, company brand awareness, big data, structured data, data quality, data integration, customer segmentation, customer empowerment, quality of service, content management
    
Adobe
Published By: Oracle Linux     Published Date: Oct 24, 2018
Based on product reviews, crowdsourced rankings, and buyer intent data as of May 1, 2017
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Oracle Linux
Published By: Adobe     Published Date: May 13, 2015
Discover how data management platforms can enable marketers to tackle growing data challenges, create powerful customer insights and set up marketing campaigns that increase revenues and significantly decrease media wastage.
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data management buyers guide, data management platforms, data challenges, the rise of dmp, benefits of dmp
    
Adobe
Published By: Adobe     Published Date: Aug 04, 2015
Discover how data management platforms can enable marketers to tackle growing data challenges, create powerful customer insights and set up marketing campaigns that increase revenues and significantly decrease media wastage.
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data management buyers guide, data management platforms, data challenges, the rise of dmp, benefits of dmp
    
Adobe
Published By: Adobe     Published Date: Aug 04, 2015
Discover how data management platforms can enable marketers to tackle growing data challenges, create powerful customer insights and set up marketing campaigns that increase revenues and significantly decrease media wastage.
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data management buyers guide, data management platforms, data challenges, the rise of dmp, benefits of dmp
    
Adobe
Published By: Schneider Electric     Published Date: Oct 31, 2017
In some cases, adopting cloud IoT platform may make more sense where required processes, communication costs and cloud costs meet sufficient total cost of ownership against deploying MDC. Additionally, in situations that an end-user organization already has a secure room or a modular data center solution where infrastructure can be housed and/or the amount of infrastructure involved may be too small to benefit from power/cooling advantages of being housed in an MDC, the organization may not see a need for an MDC. An MDC is nothing more than a smaller form of a modular data center, and a number of providers have entered the modular data center solutions space in the past. These modular data center solution providers came into the market with high expectations for growth and ROI only to find that high sales were not forthcoming due to limited use cases, so many exited the space.
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algorithm analysis, buyer trend, iot, workloads, market, vendors, data centers
    
Schneider Electric
Published By: BeyondTrust     Published Date: Sep 24, 2019
HOW TO USE THIS BUYER’S GUIDE Today, privileges are built into operating systems, file systems, applications, databases, hypervisors, cloud management platforms, DevOps tools, robotic automation processes, and more. Cybercriminals covet privileges/privileged access because it can expedite access to an organization’s most sensitive targets. With privileged credentials and access in their clutches, a cyberattacker or piece of malware essentially becomes an “insider”.
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BeyondTrust
Published By: Bluecore     Published Date: May 07, 2019
For retailers, driving second purchases from first-time buyers presents enormous revenue potential in both the short and long term. But getting those second purchases often proves difficult. So what does it take? Data from over 400 retailers reveals why the second purchase is the most important purchase, why it eludes so many retailers and how to use customer data to turn one-time buyers into two-time buyers.
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Bluecore
Published By: Intralinks     Published Date: Apr 13, 2015
The increased mobility of the workforce is changing the way we work. Business users want the flexibility to share and collaborate on content that drives their business while IT needs to ensure the security of that data, no matter where it goes. An effective enterprise collaboration solution must consider people, processes and technologies to be effective, but where to begin? This comprehensive Buyer’s Guide offers guidance on how to develop your organization’s requirements with regard to: • Risk management – avoiding data breaches and loss of information that can result in non-compliance • Business productivity - allowing for secure collaboration while enabling teams to work anywhere on any device • IT efficiency - supporting the full breadth of external business content requirements while integrating with existing applications and protocols
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Intralinks
Published By: Dun & Bradstreet     Published Date: Nov 13, 2017
Engaging potential buyers in today’s complex and noisy B2B environment demands time, effort, and intelligence. All sellers can do is hope to guide them along their journey and influence their decisions. But even the best prospects are delaying interaction with sales and are often unresponsive to traditional marketing tactics. This is forcing organisations to use relevant, timely, and holistic data to guide interactions and communications across all channels.
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data, organisations, sales, marketing, customer profiling, relationship building
    
Dun & Bradstreet
Published By: Pentaho     Published Date: Aug 22, 2016
This white paper provides a concise overview of big data integration technologies, and reviews key things to consider when creating an integrated big data environment that blends new technologies with existing BI systems to meet your business goals.
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big data, data integration, bi systems, hadoop
    
Pentaho
Published By: Schneider Electric     Published Date: Feb 17, 2017
In this white paper, we will look into: • The changing face of the colocation buyer • Industry structure, including mergers and acquisitions • The Internet of Things and big data • Edge computing • Cloud computing and Internet Giants • The impact of data center infrastructure management (DCIM) • Data center design architectures
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colocation, iot, internet of things, big data, edge computing, cloud computing, dcim, data center infrastructure management, data center design architectures
    
Schneider Electric
Published By: Oracle OMC     Published Date: Nov 30, 2017
Lead nurturing is about helping buyers along in their educational journey. Thus, it’s most effective when triggered by prospect activity or behaviors. Lead management technologies are often used to automate such real-time marketing. This type of software makes it possible to track leads and automate content delivery while simultaneously collecting behavioral data and triggering corresponding actions.
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Oracle OMC
Published By: Oracle OMC     Published Date: Nov 30, 2017
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy closely aligned to buyer needs and expectations across all phases of the buying process. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions. The Modern Marketing era is driven by the self-educated buyer who marketers must engage to achieve a relevant, targeted, and value-based customer experience. Marketers are increasingly enhancing their understanding of how data can fuel the delivery of meaningful interactions. This access to vast sources of information that marketers are applying to execute and achieve more refined marketing simply can’t be gleaned manually.
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Oracle OMC
Published By: Pentaho     Published Date: Mar 08, 2016
If you’re evaluating big data integration platforms, you know that with the increasing number of tools and technologies out there, it can be difficult to separate meaningful information from the hype, and identify the right technology to solve your unique big data problem. This analyst research provides a concise overview of big data integration technologies, and reviews key things to consider when creating an integrated big data environment that blends new technologies with existing BI systems to meet your business goals. Read the Buyer’s Guide to Big Data Integration by CITO Research to learn: • What tools are most useful for working with Big Data, Hadoop, and existing transactional databases • How to create an effective “data supply chain” • How to succeed with complex data on-boarding using automation for more reliable data ingestion • The best ways to connect, transport, and transform data for data exploration, analytics and compliance
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data, buyer guide, integration, technology, platform, research, enterprise applications
    
Pentaho
Published By: Internap     Published Date: Aug 22, 2011
Deciding on colocation and trying to select a provider? Download the guide to learn about driving factors, benefits, assessment considerations and more.
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internap, colocation, buyer's guide, roi, prospective provider, drivers, smb, enterprise, it infrastructure, data center, infrastructure, data center design and management, colocation and web hosting
    
Internap
Published By: ttec     Published Date: Jul 24, 2019
Let’s face it: in today’s B2B landscape, the buyers call the shots. Buyers today are proactive, research their own options, and often include many decision makers rather than just one who can be wooed on a golf course or over dinner. So, where does that leave the salesperson? To succeed in this new landscape, sales professionals must understand how the buyer’s journey has changed and unlock the advantages that data analytics and statistical modeling can offer. Sales and marketing teams must also learn how to align their efforts to present a truly coordinated experience. Read this paper to learn how to take advantage of untapped opportunities for helping sales teams evolve in today’s buyer-empowered landscape.
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ttec
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