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Published By: Bronto     Published Date: May 18, 2017
The buyer’s journey is constantly evolving, and it can be difficult to keep up with the ever-changing expectations of the consumer. With so many potential touch points between new website user and returning customer, it’s essential that your business be prepared every step of the way. The tools are there to help you – set them up now to start recovering that lost revenue with relevant personalized marketing. From browsing to carting to checkout to post-purchase, optimizing your business at every stage of the journey is critical to increasing your conversion rates, and ultimately, your profitability. If the path is too difficult to navigate or not relevant to consumers, you’ll quickly lose shoppers and find it nearly impossible to develop loyal fans of your brand. Get to know your customers, help them feel comfortable and confident about buying from you and do your best to earn a coveted spot as one of their favorite go-to shopping destinations.
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bronto, checkout optimization, sales management, security optimization, customer service, loyalty programs, promotions
    
Bronto
Published By: Eloqua     Published Date: Apr 07, 2014
Modern enterprise businesses need the right IT tools to engage customers online and keep them engaged until they buy. In short, they need marketing automation software.
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oracle, oracle eloqua, modern marketing, multi-channel engagement, how-to guide, marketing automation
    
Eloqua
Published By: Act-On     Published Date: Jan 07, 2016
Happy, engaged, and loyal customers lead to a strong business - and more opportunities for growth. Keeping track of customer engagement will set your company up for long-term success. Marketing automation can help you uncover the story of how your customer interacts digitally with your brand, your content, and the people in your company, throughout the entire lifecycle. Our 8-step guide will walk you through the steps needed to build quality, lasting relationships with your customers.
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customer engagement, marketing automation, customer lifecycle, crm
    
Act-On
Published By: Oracle     Published Date: Sep 30, 2014
To succeed in today’s highly competitive business environment, your company needs to be customer obsessed. Your customers’ digital interactions are the narrative of your brand, and engaging with them proactively through their channels of choice is key to delivering exceptional experiences and creating loyal brand advocates. Download this paper to learn how to deliver connected buying journeys to your customers.
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customer, obsessed, marketing, leader, digital, interactions, social, connected, networking
    
Oracle
Published By: Powered Inc.     Published Date: Mar 26, 2009
Read this report to learn how to harness the power of managed online communities to increase ROI and build relationships with your customers. Unlike other marketing programs, online communities allow businesses to engage with customers through a combination of expert content and online community interactions. Throughout the Customer Lifecycle - from Awareness to Advocacy – clients achieve measureable results with real-time data and insights.
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powered, social marketing, roi, benchmarking, customer satisfaction, brand affinity, brand loyalty, customer lifecycle, purchase intent, persuasive communications, advocacy, word of mouth, managed online communities
    
Powered Inc.
Published By: DATAbuddy     Published Date: Apr 27, 2009
Thousands of companies already leveraged the power of email marketing to promote their business to a wide range of customers. For those businesses that haven't yet introduced email marketing into their advertising efforts - and even for some of those who have - the strategy does reveal some challenges. Companies struggling to get the most out of their email marketing efforts should consider using a managed email marketing service. Let's take a look at the challenges of email marketing and how an outside firm can tackle those issues.
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databuddy, email marketing, e-mail, email, email campaign, outside agency, smb, small business, medium business, smb, design and editorial, html coding, browser, paperless marketing, templates, click-thrus, deliverability, spam, website integration, consistent deployment
    
DATAbuddy
Published By: Business.com     Published Date: Nov 06, 2009
Benchmark your business social media initiatives with this free whitepaper summarizing insights from nearly 3,000 North American businesses - the largest study of business social media use conducted to date. Discover valuable insights into company social media initiatives designed to drive web site traffic, engage customers and build brands.
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business.com, social media
    
Business.com
Published By: GeoTrust     Published Date: Oct 06, 2014
Phishing scams are a serious problem around the world. The number of attacks – and their level of sophistication – has skyrocketed in recent years. If you have a website and do business online, you are probably at risk. Fortunately, there is an effective way to protect your customers, your company and your brand from phishing: SSL and Extended Validation (EV) SSL. In this guide, you’ll learn more about Phishing and how SSL and EV SSL technology can help protect your site, your business and ultimately, your bottom line.
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phishing scams, web protection, customer protection, attacks, ssl, ev ssl, security
    
GeoTrust
Published By: Symantec     Published Date: Oct 12, 2012
This paper discusses how online businesses can instill trust and confidence in their websites, protect valuable brands, and safeguard customers' sensitive information.
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security solutions, online secutiry, ssl, secure socket layer, extended validation ssl, ev ssl, security
    
Symantec
Published By: Thawte     Published Date: Oct 06, 2014
A guide to understanding SSL certificates, how they operate and their application. By making use of an SSL certificate on your web server, you can securely collect sensitive information online, and increase business by giving your customers confidence that their transactions are safe.
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ssl certificates, application, web server, sensitive information, customer confidence
    
Thawte
Published By: Symantec Corporation     Published Date: Oct 03, 2013
Online where the reputation and success of your business is often measured by the trust that your customers have in the security of your website, it is important to understand how you can maintain and build on that trust. To that end, SSL/TLS has been the key to trust on the Internet for more than a decade and will continue to be so when it comes to providing the highest levels of protection against evolving cyber security threats. And while, yes, the technology is sophisticated and leading edge, the goal is simple: to make the Internet safer to transact business—for you, your customers and everyone else with whom you interact online. Please use this document as a reference to understand the threat landscape and understand how you can protect your company and your infrastructure.
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symantec, security, threat, report, key findings, best practice, strategy, technology
    
Symantec Corporation
Published By: Symantec Corporation     Published Date: Jun 24, 2014
News headlines have been inundated with stories of massive personal and credit card data breaches. The rising intensity and sophisticated nature of cyber attacks has created a hostile and precarious environment for businesses charged with protecting their customers’ personal data. The lucrative business of selling credit card data on the black market has made point-of-sale (PoS) devices, PoS environments, and web kiosks a prime target for cybercriminals. Read this solution brief to learn how to protect your network and PoS terminal and web kiosk endpoints from costly multi-stage cyber attacks.
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security, pos, data, malware, cyber attacks, point-of-sale, software development
    
Symantec Corporation
Published By: Symantec Corporation     Published Date: Jun 24, 2014
The malware threat and resulting lack of confidence on the part of online users puts software developers and other companies that rely on software downloads at risk. Code signing is an industry-recommended and widely-used defense against tampering, corruption, or malware infection in software code, armed with a powerful method to both identify code and assure the identity of the code signer. This white paper discusses the malware threat, the potential impact on your business, and how to protect your company and your customers by using code signing.
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security, malware, code signing, software, downloads, software development
    
Symantec Corporation
Published By: Symantec Corporation     Published Date: Jul 11, 2014
Symantec extends SSL solutions with comprehensive website security solutions that enables companies to protect and grow their businesses by showing their customers that their trusted website is safe to search, surf and buy.
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symantec, ssl certificates, tco, third party vendors, hidden costs, ssl benefits, management platform, it professionals, security, software development
    
Symantec Corporation
Published By: Symantec Corporation     Published Date: Oct 08, 2014
"SSL certificates have moved beyond the ‘Buy’ page. They are embedded in your business. In fact, SSL Certificates are a business-critical part of your IT infrastructure. However, managing individual certificates in a large organization is complicated by multiple locations, many servers, different business units, and rapidly growing Web-based services. The risks of hiccups and problems increases with the number of certificates, including lost sales when customers see security warnings about expired certificates on your site, damage to your brand and consumer trust because of problems with certificates and more. With these risks in mind, this guide provides five simple steps for IT professionals to take control of SSL certificates across the enterprise, and recommendations centralizing certificate management throughout their lifecycle."
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Symantec Corporation
Published By: Symantec     Published Date: Oct 01, 2015
Best-of-breed SSL certificates reassure businesses and customers about the security and the ease of conducting transactions over the Internet. Ideally, SSL Certificates form an integral part of a company's overall IT strategy.
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ssl certificates, business and customer security, it strategy, privacy and safety, security
    
Symantec
Published By: Crownpeak     Published Date: Jul 21, 2016
This Ultimate Guide to Mapping the Buyer's Journey will show you how to: - Identify and develop customer personas specific to your business - Map your buyer's journey from consideration to purchase based on persona - Create content based on every stage of the buyer's journey - Effectively reach customers by aligning your content with their needs
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crownpeak, marketer, buyer's journey, customer reach, marketing, consumer behavior, customer reach, content marketing, personas, customer experience, digital strategy
    
Crownpeak
Published By: IBM     Published Date: May 18, 2015
To stay relevant and competitive in business today, companies must respond and interact with their customers in ways that were simply inconceivable a decade ago. Mobile, social and cloud are enabling businesses to better engage with customers, but these technologies put new pressures on businesses.
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cloud applications, mobility, application integration, customer feedback, software defined environments, automate manual process, improving productivity, collaboration
    
IBM
Published By: Act-On     Published Date: Sep 19, 2014
From Facebook and Twitter to blogs and videos, social media has become part and parcel of modern marketing efforts. However, convincing the C-suite to spend resources on social media can be a tough task for marketing trailblazers. Some executives have yet to be convinced that social media is a worthy marketing strategy; some wonder if it’s not just the latest black hole for marketing dollars. A marketer’s best course of action is managing social efforts to generate demonstrable return on investment. In this whitepaper, we’ll cover five best practices to help you do just that.
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marketing content, business, solve, information, prospects, customers, educate, inform, sales process, guide, characteristics, marketing, targeted, points, audience, buying cycle
    
Act-On
Published By: Act-On     Published Date: Sep 19, 2014
Over the last 12 years, a massive amount of material has been written about Search Engine Optimization (SEO). Much of this material remains applicable today; However, there are a growing amount of out-dated tactics still being touted as best practices (exact match domain names, keyword density targets, exact anchor text, and so on). In this eBook, you’ll learn the current best practices in SEO that companies of all sizes can use to increase site visibility, increase traffic, and most importantly, improve conversion rates.
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marketing content, business, solve, information, prospects, customers, educate, inform, sales process, guide, characteristics, marketing, targeted, points, audience, buying cycle
    
Act-On
Published By: Act-On     Published Date: Sep 19, 2014
Content drives business, and at any given moment buyers are searching for information that will inform them, educate them, or help them solve a problem. Marketing content needs to speak to the needs of your prospects and customers while being geared to targeted points in your sales process. This guide gives you the top seven characteristics - and also gives you the seven best practices for developing content that resonates with your target audience, no matter where they are in the buying cycle.
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marketing content, business, solve, information, prospects, customers, educate, inform, sales process, guide, characteristics, marketing, targeted, points, audience, buying cycle
    
Act-On
Published By: AdRoll     Published Date: Oct 05, 2016
Personalize your marketing to convert your highest-value accounts. Account-based marketing (ABM) has become a popular term among business-to-business (B2B) marketers. The goal of ABM campaigns is quite simple: understand, identify, and target ideal customers with personalized messaging.
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account based marketing, b2b marketing
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific—like CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters—like marketing directors at financial institutions or technology companies. At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process
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account-based marketing, new technology, automation, business-to-business, personalized marketing
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific—like CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters—like marketing directors at financial institutions or technology companies. At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process
Tags : 
account-based marketing, business-to-business, personalized marketing, automation
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific—like CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters—like marketing directors at financial institutions or technology companies. At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process
Tags : 
account-based marketing, business-to-business, personalized marketing, automation
    
AdRoll
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