Once considered experimental merchandising for adventurous retailers and cash-strapped entrepreneurs, pop-up stores have become an established national phenomenon and a legitimate means of testing product, generating buzz, building brand awareness, and driving sales for big-name retailers and ambitious upstarts alike. Growth in mobile broadband technology is expanding the possibilities for a diverse array of applications in mobile pop-up. Furthermore, the “fly-by-night” qualities that might have characterized early pop-ups have now been supplanted by dependable, secure infrastructure solutions that put temporary retail locations on par with their more permanent counterparts. Download the whitepaper to learn more!
Published By: Motorola
Published Date: Oct 30, 2007
For many wireless broadband network operators, the term "unlicensed reliability" is seen as an oxymoron. For many, the idea of building a high-speed network in the unlicensed band isn't a good one. A great deal has been said about crowded frequencies, self-interference and costly network rips. About how microwaving popcorn can cause interference. About disgruntled and perplexed customers. And ex-customers.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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