The concepts of "brand" and "reputation" are often seen as one and the same. However, when viewed separately, significant opportunities arise to improve both. The road to successful branding has never been more complex or challenging. What started, as a one-way lane going directly from the manufacturer's door to the buyer's door is now an everexpanding, two-way, multi-lane superhighway with intersections, tollbooths, and rest stops.
The growth of cloud, mobility, social business and big data mean that botnets, credit card theft, cyber criminals and other external threats pose increasing risk to business continuity, financial stability and brand reputation. Read the white paper, “Preventing security risks in real time,” to learn how this new reality is forcing the evolution of organizations’ defenses to become more intelligent—using global analytics to scale visibility across broad data sets, both diverse and complementary, in real time.
Published By: Meltwater
Published Date: Jul 29, 2015
When a brand crisis hits, your most important asset is media intelligence. But don’t wait for all hell to break loose to get up to speed on the latest tools and best practices for crisis communications in the age of social media. Get the tools you need to help spot early warning signs, stay organized, and enforce due process should a crisis hit—Download our Media Intelligence for Crisis Communications e-book today.
In the cacophony of business headlines, news of data security breaches come through like a high-tempo drum beat. In fact, the number of incidents keeps growing at a rate of 66 percent CAGR, with a cost per breach of $5.9 million. And some of the world’s most recognized brands are sustaining bruises to their
reputations and harmful hits to their bottom lines as they scramble to repair the damages.
Enterprise IT organizations are facing an elusive enemy perpetrators who range from sophisticated cyber criminals and government-sponsored spies to hackers and script kiddies, and who have motives as diverse as money, politics, or simply youthful mischief.
Published By: LogRhythm
Published Date: Dec 20, 2016
Every year, organizations spend millions of frustrating hours and countless sums of money trying to reverse the damage done by malware attacks. The harm caused by malware can be astronomical, going well beyond intellectual property loss and huge fines levied for non-compliance. In 2014, the cost of malware attacks and resulting breaches was estimated at $491 billion.i And these costs include more than just the money spent trying to directly respond to security breaches. Productivity, long-term profitability, and brand reputation are often severely impacted as well.
Published By: LogRhythm
Published Date: Jun 19, 2018
Every year, organizations spend millions of frustrating hours and countless sums of money trying to reverse the
damage done by malware attacks. The harm caused by malware can be astronomical, going well beyond
intellectual property loss and huge fines levied for non-compliance. In 2014, the cost of malware attacks and
resulting breaches was estimated at $491 billion.
i And these costs include more than just the money spent trying
to directly respond to security breaches. Productivity, long-term profitability, and brand reputation are often
severely impacted as well.
The malware threat is growing larger and becoming more challenging to respond to every year. It seems like every
month there are more major breaches. Target, Neiman Marcus, and UPS have all been victims of costly breaches in
the past couple years, with each event showing signs that the breaches could have
been prevented. Phishing-based malware was the starting point 95 percent of the time
in state-sponsored attacks, and 67
Published By: Trustpilot
Published Date: Apr 11, 2018
In a survey of over 900 US and UK companies, Trustpilot compiled results from finance companies among the respondents to learn which initiatives they consider most important, what their 2018 priorities are, and whether or not trust plays a role in their business strategy. Trustpilot also conducted a global consumer poll throughout the month of January 2018 on Trustpilot.com to learn more about customers’ expectations when it comes to the finance industry, receiving over 15,000 responses. Those survey results provided a more detailed understanding of whether finance companies’ priorities are aligned with consumer expectations, while also getting a clearer picture of how trust and reputation should be approached. At the end of this report, in addition to the findings, recommendations are provided to finance companies based on the survey findings and analysis.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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