Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

sections
 

brand reputation

Results 51 - 58 of 58Sort Results By: Published Date | Title | Company Name
Published By: Emotive Brand     Published Date: Jan 27, 2010
The concepts of "brand" and "reputation" are often seen as one and the same. However, when viewed separately, significant opportunities arise to improve both. The road to successful branding has never been more complex or challenging. What started, as a one-way lane going directly from the manufacturer's door to the buyer's door is now an everexpanding, two-way, multi-lane superhighway with intersections, tollbooths, and rest stops.
Tags : 
emotive brands, reputation, branding, brand
    
Emotive Brand
Published By: Zuberance     Published Date: May 20, 2011
In this webinar, you'll learn from leading industry experts and marketing leaders on how to effectively harness the power of both Earned and Paid Media.
Tags : 
zuberance, forrester research, edelman digital, on demand webinar, earned media, paid media, brand awareness, reputation, social media
    
Zuberance
Published By: IBM     Published Date: Oct 10, 2013
The growth of cloud, mobility, social business and big data mean that botnets, credit card theft, cyber criminals and other external threats pose increasing risk to business continuity, financial stability and brand reputation. Read the white paper, “Preventing security risks in real time,” to learn how this new reality is forcing the evolution of organizations’ defenses to become more intelligent—using global analytics to scale visibility across broad data sets, both diverse and complementary, in real time.
Tags : 
cloud, mobility, social business, big data, external threats, business risks, business continuity, financial stability, brand reputation, protecting reputation, prevent theft, organizational defenses, global analytics, broad data, real time data, security risks, prevent risks, security, monitoring, cloud computing
    
IBM
Published By: Meltwater     Published Date: Jul 29, 2015
When a brand crisis hits, your most important asset is media intelligence. But don’t wait for all hell to break loose to get up to speed on the latest tools and best practices for crisis communications in the age of social media. Get the tools you need to help spot early warning signs, stay organized, and enforce due process should a crisis hit—Download our Media Intelligence for Crisis Communications e-book today.
Tags : 
media monitoring, social media monitoring, media intelligence, crisis communication, crisis communication plan, crisis management, crisis preparation, crisis planning, social listening, brand crisis, brand monitoring, brand protection, reputation management, corporate communications, public relations
    
Meltwater
Published By: VMware AirWatch     Published Date: May 19, 2016
In the cacophony of business headlines, news of data security breaches come through like a high-tempo drum beat. In fact, the number of incidents keeps growing at a rate of 66 percent CAGR, with a cost per breach of $5.9 million. And some of the world’s most recognized brands are sustaining bruises to their reputations and harmful hits to their bottom lines as they scramble to repair the damages. Enterprise IT organizations are facing an elusive enemy perpetrators who range from sophisticated cyber criminals and government-sponsored spies to hackers and script kiddies, and who have motives as diverse as money, politics, or simply youthful mischief.
Tags : 
data security, enterprise, data protection, mobile security, anti spyware
    
VMware AirWatch
Published By: LogRhythm     Published Date: Dec 20, 2016
Every year, organizations spend millions of frustrating hours and countless sums of money trying to reverse the damage done by malware attacks. The harm caused by malware can be astronomical, going well beyond intellectual property loss and huge fines levied for non-compliance. In 2014, the cost of malware attacks and resulting breaches was estimated at $491 billion.i And these costs include more than just the money spent trying to directly respond to security breaches. Productivity, long-term profitability, and brand reputation are often severely impacted as well.
Tags : 
    
LogRhythm
Published By: LogRhythm     Published Date: Jun 19, 2018
Every year, organizations spend millions of frustrating hours and countless sums of money trying to reverse the damage done by malware attacks. The harm caused by malware can be astronomical, going well beyond intellectual property loss and huge fines levied for non-compliance. In 2014, the cost of malware attacks and resulting breaches was estimated at $491 billion. i And these costs include more than just the money spent trying to directly respond to security breaches. Productivity, long-term profitability, and brand reputation are often severely impacted as well. The malware threat is growing larger and becoming more challenging to respond to every year. It seems like every month there are more major breaches. Target, Neiman Marcus, and UPS have all been victims of costly breaches in the past couple years, with each event showing signs that the breaches could have been prevented. Phishing-based malware was the starting point 95 percent of the time in state-sponsored attacks, and 67
Tags : 
hack, malware, intellectual, property, compliance
    
LogRhythm
Published By: Trustpilot     Published Date: Apr 11, 2018
In a survey of over 900 US and UK companies, Trustpilot compiled results from finance companies among the respondents to learn which initiatives they consider most important, what their 2018 priorities are, and whether or not trust plays a role in their business strategy. Trustpilot also conducted a global consumer poll throughout the month of January 2018 on Trustpilot.com to learn more about customers’ expectations when it comes to the finance industry, receiving over 15,000 responses. Those survey results provided a more detailed understanding of whether finance companies’ priorities are aligned with consumer expectations, while also getting a clearer picture of how trust and reputation should be approached. At the end of this report, in addition to the findings, recommendations are provided to finance companies based on the survey findings and analysis.
Tags : 
trustpilot, finance, consumer expectations, business strategy, brand management, online reputation, consumer loyalty
    
Trustpilot
Start   Previous    1 2 3     Next   End
Search      

Related Topics

Add Research

Get your company's research in the hands of targeted business professionals.