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brand experience

Results 101 - 125 of 299Sort Results By: Published Date | Title | Company Name
Published By: IBM     Published Date: Jul 14, 2017
Technology has always enabled companies to reinvent how they engage with customers. But now we are seeing a profound shift – the convergence of physical and digital customer interactions – which is fundamentally changing how customers will interact and transact with brands and businesses everywhere. To better understand these dynamics, the IBV is conducting a Customer Experience (CX) study, published as a series, with multiple reports organized by topic.
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digital interaction, experience design, interactive experience, cross functional collaboration, customer experience, integrated data
    
IBM
Published By: Oracle + Dyn     Published Date: Jun 27, 2017
"DNS has recently been dubbed by Gartner Research as “mission-critical” infrastructure and as such, who you select for a DNS provider can have a significant impact on the functionality and performance of your online assets. To help with your research, download this DNS evaluation guide. You will learn the most important functions of a robust DNS provider including: • Advanced traffic steering from failover to GSLB capabilities • Rapid record propagation time • Secondary DNS support • Security expertise Keep your brand safe and your user-experience top notch by choosing the best provider for your business. Learn more now! "
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Oracle + Dyn
Published By: Reputation.com     Published Date: Oct 02, 2017
1.Meet the new consumer The migration to mobile and social media will challenge — and change — everything we know about consumer marketing. 2. Who owns your brand? Brand equity can no longer be bought. Online reviews now generate total market transparency for location-based businesses. Reviews tilt the balance of branding power away from companies and into the hands of customers. 3. The battle for brick-and-mortar customers is won or lost on the social web. To win, marketers must actively enlist customers as online advocates. Those who scale online review volume and quality will be rewarded with higher search visibility and more business at street level. 4. “Dark data” provides priceless operational insights Vast amounts of unstructured, unmined sentiment data on social media provides feedback about the customer experience that you can filter using thematic analysis and use to improve operations at the national or location level. 5. Business implications Online reputation stands betwee
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Reputation.com
Published By: SundaySky     Published Date: Mar 06, 2018
The world is mobile. People communicate with each other on their mobile phones, they stay on schedule with the help of their smartwatches, and, perhaps most importantly, they interact with brands via mobile apps. Therefore, it’s important for brands to focus on their mobile experiences. To investigate the preferences and behaviors of consumers when using mobile applications within the U.S., SundaySky conducted an online survey with 226 total respondents.
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SundaySky
Published By: SundaySky     Published Date: Mar 06, 2018
The world is mobile. People communicate with each other on their mobile phones, they stay on schedule with the help of their smartwatches, and, perhaps most importantly, they interact with brands via mobile apps. Therefore, it’s important for brands to focus on their mobile experiences. To investigate the preferences and behaviors of consumers when using mobile applications within the U.S., SundaySky conducted an online survey with 226 total respondents.
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SundaySky
Published By: SundaySky     Published Date: Mar 06, 2018
The world is mobile. People communicate with each other on their mobile phones, they stay on schedule with the help of their smartwatches, and, perhaps most importantly, they interact with brands via mobile apps. Therefore, it’s important for brands to focus on their mobile experiences. To investigate the preferences and behaviors of consumers when using mobile applications within the U.S., SundaySky conducted an online survey with 226 total respondents.
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SundaySky
Published By: SundaySky     Published Date: Mar 06, 2018
Brands no longer hold all the cards in their relationships with consumers. This is the age of empowered customers. They are in control, and they will quickly disengage at the first sign of irrelevance. Regaining their attention once that has happened is difficult. That is why so many CMOs and marketers are searching for new ways to engage and transform consumer relationships. Providing value-rich video ad experiences can mean the difference between being remembered for all the right reasons, and getting lost in the cacophony of advertising chatter. These kinds of ads motivate consumers to take the next-best actions that drive customer behavior change and help brands achieve their business goals far more effectively than traditional formats.
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SundaySky
Published By: Trustpilot     Published Date: Apr 30, 2018
Having reviews is essential, but it’s only the first step Today, the winners in business are not always the ones with the lowest prices or the biggest range of products. In fact, the winners are not even always the biggest brands. The winners are trusted companies who offer an exceptional customer experience again and again. Simply, the winners are those who are listening to their customers. We all know we need reviews on our website, we know visitors to our website want to see reviews to help them make their buying decision. But that is just the beginning. Recognize the full potential that reviews have and you’ll see an improvement in the performance of all your marketing activity.
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marketing, ecommerce, conversion strategies, seo, customer reviews, user generated content
    
Trustpilot
Published By: Ingenico     Published Date: May 02, 2018
The time of mobile point of sale (mPOS) has arrived. While the mission to adopt EMV has dominated the payments industry over the past few years, many hotels, resorts and casinos are now focusing their efforts on rapid planning and implementation of mPOS strategies. A number of emerging trends are driving this new focus, including an emphasis on enhancing guest experiences and building brand loyalty by leveraging digital and mobile technologies. Innovative hotels, resorts and casinos are using these solutions to create entirely new guest experiences that improve service speed and convenience while creating distinct competitive advantages. mPOS is increasingly becoming a key part of the picture, providing unique opportunities to improve guest service quality and engagement, create new efficiencies and cost savings, and strengthen their brand. This eBook will provide an overview of those opportunities, some key trends in the hotel & lodging industry, and guide you through the key requirem
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Ingenico
Published By: Iterable     Published Date: Sep 07, 2018
Today’s consumers are more informed, diverse, demanding and well-connected than ever before. With nearly unrestricted access to shopping resources used for discovery, comparison, and purchase, consumers are able to shop at will, often independent of branded retailer guidance. This rise of consumer independence can be attributed to the emergence of technological advancements favoring consumer empowerment; however, the repeated failures of brands to proactively offer personalized, high-value shopping experiences at scale is a significant contributing factor of consumer exodus. This has fostered an inclination among shoppers to become self-reliant in their pursuit of purchases, effectively shutting out promotional outreach from brands. Many brands continue to fall out of touch with their customers because they’ve lost sight of their customers’ true needs. Customer centricity has long been the foundation for modern marketing, but the brands which fail at creating deeply personalized market
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Iterable
Published By: Iterable     Published Date: Sep 07, 2018
Since the term “omni-channel” was first coined by the Harvard Business Review in 2011, some marketing technology vendors claimed that they could provide businesses with this holy grail of brand ubiquity. Unfortunately, most of these early claims were false starts where vendors over-promised and under-delivered. The good news is that a select number of solutions have caught up with all the promises and can now turn them into action. In this guide, we explain why the conversation around omni-channel marketing has changed and how you can transform your marketing strategy to leverage this new, powerful technology. We’ll give you a heads up on the roadblocks you’ll encounter on your journey to achieving omni-channel relevance and the benefits you’ll gain once you reach your destination. No highfalutin jargon, no talking in circles and no nonsense. Just practical advice on how to create a superb customer experience.
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Iterable
Published By: Group M_IBM Q4'19     Published Date: Sep 27, 2019
Brands are seeing tremendous disruption in the areas of retail, consumer goods, and travel/ hospitality. To stay on pace with the changing needs and demands of these industries, you need to compete and thrive in new ways. Cognitive Enterprise is data-enabled, cloud-powered, transformational business. It doesn't see silos. It uses data to inform the next best step to improve processes spanning all areas of the business, including customer experience.
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Group M_IBM Q4'19
Published By: Oracle + Dyn     Published Date: Jun 29, 2017
DNS has recently been dubbed by Gartner Research as “mission-critical” infrastructure and as such, who you select for a DNS provider can have a significant impact on the functionality and performance of your online assets. To help with your research, download this DNS evaluation guide. You will learn the most important functions of a robust DNS provider including: Advanced traffic steering from failover to GSLB capabilities Rapid record propagation time Secondary DNS support Security expertise Keep your brand safe and your user-experience top notch by choosing the best provider for your business. Learn more now!
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Oracle + Dyn
Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
What does it take to be relevant today? In the era of hyper-connectivity, consumers have become entitled, demanding more control over their experiences and expecting that marketers use data and insights to create a seamless, relevant brand experience. Research shows that communications containing relevant information and offers are the best drivers of brand loyalty and conversions
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insight marketing, customer engagement, omnichannel, multichannel, automation, loyalty, crm, marketing
    
Selligent Marketing Cloud
Published By: Rackspace - Google Cloud     Published Date: Nov 20, 2019
Traditional retailers seeking to digitalize their brand connections to customers, do so with Eagle Eye AIR, a SaaS platform for creating intelligent, real-time digital and mobile solutions for promotions, loyalty programs, rewards and more. With rapid business growth, the volumes of transactions processed per second are constantly being rewritten – yet, its customers’ transactional throughput keeps running smoothly – which is all thanks to the successful migration of its dedicated infrastructure to Google Cloud Platform (GCP). Being a longstanding customer of Rackspace, Eagle Eye trusted the Rackspace Managed Services team in providing expert guidance for every stage of its migration project – which is part of a bigger exercise to transform its technical capabilities. The experience and guidance demonstrated by Rackspace allowed Eagle Eye to garner cross-functional support from across its business – leading to a cloud-based AIR platform that can process 3,000 API requests per secon
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Rackspace - Google Cloud
Published By: Monotype     Published Date: Aug 24, 2016
The world of digital advertising is changing—HTML5 has replaced Flash as the industry standard for digital ads. Find out how this change benefits your workflow, branding, and—most importantly—your customers. In this eBook, you’ll learn what HTML5 is and how it differs from Flash, how you can use HTML5 to make better ads, and why you need to get on board with HTML5 now.
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digital advertising, html5, flash, monotype, web fonts, internet marketing, targeting, branding
    
Monotype
Published By: Amazon Web Services     Published Date: Feb 01, 2018
Machine learning is proving its power across virtually every industry in ways that add actionable insight and efficiency. But one can look at the rise of this transformative paradigm with a more focused lens to see AI technologies as a business tool of the highest order, one that improves processes and inspires new models. AI, in other words, has a big role to play on the balance sheet. Two leading brands in very different spaces — Capital One in financial services, John Deere in agriculture — are seeing efforts that stretch back decades come to fruition with the launch of cloud-based AI platforms. Capital One is developing digital products and experiences using machine learning to help millions of customers with their financial lives; John Deere’s Precision Agriculture solution helps farmers gain precise information about their machines and crops. In both instances, AI and a cloud platform combine to enable transformation.
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digital, technologies, optimization, amazon
    
Amazon Web Services
Published By: Oracle OMC     Published Date: Nov 30, 2017
Your marketing budget and sales staff provide a finite set of parameters around how your business creates revenue. You need a way to get the most out of them while delivering on the brand promise and experience your customers expect. Enter Account-Based Marketing (ABM), the truest way to align your sales organization and marketing operations to drive holistic account interactions that yield higher returns. It’s the next generation of B2B marketing automation. According to Demandbase, “ABM is the process of identifying the companies most likely to buy, and then marketing to them. B2B companies understandably want to focus their marketing dollars on accounts with the highest potential to deliver sustainable revenue.”
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Oracle OMC
Published By: Clearswift     Published Date: Jun 09, 2008
Anyone who spends any time online cannot have failed to notice. People are using the Web in new ways; ways that make the 'brochureware' of the early Web experience look and feel decidedly flat. It's a new world, characterised by a wave of new jargon, brands and web based experiences. MySpace. FaceBook.  Wikipedia. Flickr. Twitter. YouTube. Mashups. Blogs. Newsfeeds. Download this white paper for a simple guide to the terms, opportunities and threats that Web 2.0 poses.
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internet security, web 2, web 2.0, clearswift, social media, social networking, facebook, myspace
    
Clearswift
Published By: SAS     Published Date: May 24, 2018
For 20 years running, SAS has landed a coveted spot on Fortune’s 100 Best Companies to Work For list. Our HR department plays a critical role in keeping current employees engaged and productive as well as anticipating and preparing for future workforce needs. How? One reason is our use of data and analytics to drive HR decision making. It would be easy to assume other companies see the value of analytics; however, a Deloitte survey found 75 percent of HR leaders rate analytics as a priority, yet only 8 percent say their HR organization has a strong analytics capability. I had the pleasure of meeting David Harcourt, Associate Manager of Employee Insights at Yum! Brands when he spoke at the Analytics Experience 2016 conference in Las Vegas. His session, “HR Analytics from Scratch: 8 Lessons Learned in the First Year,” provided valuable insight into what it takes to build HR analytic competency from scratch. His mission is to share with others what he wishes he’d known when he started bui
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SAS
Published By: Adobe     Published Date: Oct 11, 2018
To set themselves apart, companies need to shift to an experience-first approach that keeps customers engaged as they move from device to store and back again. Read Moving Beyond Click and Mortar: 5 Steps to Experience Excellence to learn how you can blend digital and physical channels into a fully connected customer journey. Read the guide to learn how top retailers: Shift from channel-first to customer-first Build unique experiences around their brand story Differentiate their experiences with digital Simply fill out the form to download the report.
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Adobe
Published By: Adobe     Published Date: Nov 02, 2018
Every day, demanding customers, unforeseen competition, and disruptive new technologies hammer home that we have entered the age of the customer, where established business operations no longer work. Yet, most marketing functions still rely on decades-old methods that undermine their ability to create post-digital brand experiences and help their firms become customer-focused. Smart CMOs recognize that it is time to pivot their marketing function around the customer, rather than transactions, sales, their brand, or day-to-day operations. In March 2018, Adobe commissioned Forrester Consulting to evaluate the link between email innovation and customer obsession. To explore this topic, Forrester conducted an online survey with 256 US consumers who use personal email and 260 marketing technology and strategy decision makers at US companies with 500 or more employees. We found that email marketing can provide a way to launch customer-obsessed marketing at organizations. In fact, companies t
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Adobe
Published By: Oracle     Published Date: Jan 28, 2015
Whether they call it “omnichannel” or something else, in 2014 most retail executives agree that delivering a consistent brand experience across all channels is a vital component of go-forward retail strategies. In fact, close to 95% of retailers define their retail strategy as “omnichannel,” up from 88% last year according to a recent survey conducted by Retail Touch Points. Read the 2014 report to hear what your peers are saying about the pursuit of omnichannel success.
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Oracle
Published By: Teradata     Published Date: Feb 04, 2015
Digital marketing campaigns provide quantifiable results like nothing ever before, and the multi-channel world is certainly the biggest opportunity to hit marketing strategies in decades. But how can sophisticated brand marketers keep pace with everything new in digital marketing? Where will it take us next? And how can marketing leaders use digital channels to edge out competitors? Read this white paper to learn the benefits of personalization to digital marketing, how to make your digital marketing practices future focused, and how responsive email design can increase open rates and reduce subscriber opt-outs.
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teradata, digital, marketing, brand, engagement, personalization, experience, performance
    
Teradata
Published By: Teradata     Published Date: Feb 04, 2015
How can the 21st century CMO create a cohesive, creative and streamlined marketing department that delivers a better product and message to the customer, leading to an ideal customer experience? This report aims to be a blueprint—a roadmap even—for CMOs who want to build better-integrated marketing teams, increase customer engagement and turn bigger profits, but who find that silos are a persistent, nagging barrier.
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terada, forbes, insights, marketing, silos, roi, customer, satisfaction
    
Teradata
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