Published By: SheerID
Published Date: Oct 18, 2019
Standing out in a competitive market is no easy feat. How do you make a splash? It goes beyond innovative technology or relatable brand identity. You need a customer acquisition strategy that will connect your company with the ideal audience.
Creating a personalized offer for specific consumer tribes—such as the military, students, or teachers—is a great start. But a manual verification process is frustrating for buyers and time-consuming for support teams.
Learn how Purple used gated, personalized offers backed by instant verification, which led to:
? A 6x conversion rate
? Saving their support team 49 hours per month of phone calls
? 25:1 ROAS (Return on Ad Spend)
How can brands create relevant, authentic advertising experiences with real-world location intelligence?
Innovative brands and marketers are looking for data sets and services that contextualize consumer movements and habits in the world around them. Understanding location and its connection to customer behavior is key to increasing the effectiveness of retail campaigns and diving deeper into audience behavioral patterns.
HERE enables relevant and authentic experiences through real-time location intelligence. As the world’s leading location platform*, HERE also shares its insights into the future of reaching customers on their mobile devices as they travel.
*Souce: Ovum and Counterpoint Research annual indexes
As rising consumer expectations ramp up reputational risk, retailers need to keep up to date with regulatory developments. This report provides a comprehensive overview.
Read the report to find out:
• what customers care about that could affect your reputation
• which regulations you must comply with to manage reputational and financial risk
• why brand and reputation is a top concern for UK CEOs.
Find out why cyber security must be embedded into commercial strategy. With focused insight on the economics of trust for financial services, automotive, mobile and retail organisations.
Read the report to understand:
• how consumer expectations are shifting on the topic of digital trust
• how well the priorities of consumers and security executives align
• what it takes for consumers to stay with a brand when things go wrong.
Published By: Salesforce
Published Date: Oct 17, 2019
Customer experience management means caring about the end-to-end experience your brand has with its prospects, customers, and brand evangelists. Managing the customer experience requires attention to detail at all steps along the path to purchase, from the content created to capture awareness, to the ecommerce experience of shopping on your site, and the after-sale commitment to keep loyal customers engaged using newsletters, coupons, and customer-appreciation sales. Read this guide to find out more.
Brands are seeing tremendous disruption in the areas of retail, consumer goods, and travel/ hospitality. To stay on pace with the changing needs and demands of these industries, you need to compete and thrive in new ways. Cognitive Enterprise is data-enabled, cloud-powered, transformational business. It doesn't see silos. It uses data to inform the next best step to improve processes spanning all areas of the business, including customer experience.
Brands are seeing tremendous disruption in the areas of retail, consumer goods, and travel/ hospitality. To stay on pace with the changing needs and demands of these industries, you need to compete and thrive in new ways. Cognitive Enterprise is data-enabled, cloud-powered, transformational business that breaks through organizational silos.
AI innovation in retail starts with a tech-forward company culture, from C-suite stakeholders down to every employee. AI greatly enhances a retailer’s ability to harness data for better merchandising, marketing, and customer service. It will not only complement existing retail jobs but introduce brand new roles and skill sets into the human workforce.
Infrastructure efficiency and effectiveness directly support profit and growth as competition increases in the cloud and managed service provider (xSP) market. Savvy service providers understand that storage choices have a profound impact on not only their profit and growth, but also on their customer experience and retention. They also know that storage challenges in all those areas increase exponentially with scale. Infinidat storage platforms allow service providers to build and scale differentiated, profitable solutions without worrying about storage. Infinidat technology enables unprecedented efficiency, performance, and resiliency, while flexible business models make it easy for service providers to operationalize those platform advantages—including unique co-branding and promotional opportunities as part of the Powered by Infinidat program. Cloud providers worldwide trust their businesses to Infinidat storage. This paper explores a path for service providers to unlock greater sc
As the first managed services partner for Google Cloud Platform, Rackspace can help you accelerate innovation and cost savings within your retail organisation. With over 2.5 million hours of experience managing over 8000+ ecommerce websites, let us look after the intensive day-to-day operations of the cloud, so that you can focus on achieving your core business objectives.
This paper explores:
• Customer Voices: a look at three customers experiences working and thriving with GCP cloud
• Shopping trends and forecasts for 2019
• What’s on offer with Rackspace and our Fanatical Experience™
This eBook will present some of the key ingredients in the secret sauce for successful customer loyalty and customer retention marketing. It presents five marketing strategies to drive engagement with a long-term perspective. Drawing on the latest engagement marketing technologies, these insights are supplemented by cases from Selligent Marketing Cloud clients, top brands that are at the forefront of creating and sustaining customer loyalty.
Everybody in marketing is chasing today’s consumers as they hop from channel to channel on their digitally empowered customer journeys. Some marketers are more successful than others. Brands with integrated omnichannel touchpoints can let customers start researching a product on their laptop, receive related advertising on social, ask questions on chat, make the purchase on their phone, and pick up the product at their nearest store.
Here’s the reality for retail marketers today: personalization is no longer an option. It’s the key to keeping your customers engaged – and spending. Brands that get it right stand to gain a lot. Those who don’t, lose. Consider some of the major retailers that have failed in recent years.
Right now, consumers are driving two seemingly opposing trends: Accenture calls the first trend ‘From Me to We.’ As people grasp the importance of sustainable living, they are shifting from a purely selfish focus (give me what I want) towards actively pushing brands to become more responsible for their global footprint and the health of our planet (support the ideals we believe in).1
Published By: OC Tanner
Published Date: Oct 10, 2019
Improving workplace culture is an ongoing
priority for most organizations. But company
culture can be an ever-moving target, and
the modern workforce evolves every day.
Not getting culture right can lead to time and
resources spent on initiatives that don’t have an
impact or improve the employee experience.
Brand new research from the 2020 Global
Culture Report* shows 5 new insights about
workplace culture that most organizations
miss but need to know about.
Companies that put data at the centre of their business gain better insights and deliver more effective marketing. Data centricity at an organisational level is the priority for larger companies, mindful of the opportunities afforded by more scientific commercial decision-making and data-driven marketing. A focus on data alone in the context of customer analytics is not enough, however. Companies require insights from their data to deliver first-class customer experiences that give them a competitive advantage.
Our global survey of more than 1,000 business respondents shows that companies are rightly focused on activities powered by actionable insights as opposed to focusing on data for its own sake. More effective segmentation and targeting (65%), and better marketing attribution (52%), are the top data-related priorities for marketers, while ‘technologists’ (including analysts, ecommerce, and IT professionals) are primarily focused on making their organisations more data-centric (50%
Published By: Iovation
Published Date: Aug 02, 2019
Account takeover. Synthetic identities. The security risks that financial services and online merchants face are endless, and the fraud landscape is changing dramatically. You not only need to be aware of how it’s evolving, but how to address these threats, protect your customers and your brand. iovation has analyzed data from our consortium made up of six billion devices seen, 55 million fraud reports, and thousands of fraud analysts to determine the most significant fraud trends and what you can do to combat them.
Discover how the CMO is evolving from brand guru into customer advocate. With key actions for creating a truly customer-centric marketing organisation.
Read this report to discover:
• how and why the marketing organisation must transform
• why CMOs must expand their knowledge and responsibilities beyond traditional marketing
• how to measure success in a customer-centric environment
• seven key actions for creating a customer-centric marketing organisation.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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