Published By: TrendKite
Published Date: Apr 25, 2018
Today’s marketers are leveraging technology and data to drive decision making: demand gen, marketing communications, and other disciplines can strongly demonstrate their value with metrics that summarize tangible bottomline impact on the business. That hasn’t been true for PR. In PR, we’re still tied to legacy metrics that are more about counting mentions and ‘clips’ than about measuring business impact.
An intelligent, searchable recording fabric with 100% accuracy sounds pretty useful. But can you calculate a solid ROI to justify it?
We all know intuitively that there are substantial bottomline benefits to reducing unplanned network downtime and improving the management of corporate risk. It follows that it also pays dividends to free up highly skilled Tier 1 and Tier 2 engineers to handle resolving the most difficult and costly network issues while using less expensive personnel to handle easier ones.
But justifying a network investment on a soft, intuitive argument like this alone doesn’t usually suffice. And, depending on what industry you are in, the cost savings potential will vary. At the high end, in many financial and brokerage institutions, a minute of downtime can cost the company millions of dollars. So being able to shave even a single minute off network downtime with a pervasive monitoring tool represents an immediate recovery of the fabric investment.
An intelligent, searchable network monitoring fabric with 100% accuracy sounds pretty useful. But can you calculate a solid ROI to justify it? We all know intuitively that there are substantial bottomline benefits to reducing unplanned network downtime and improving the management of corporate risk. It follows that it also pays dividends to free up highly skilled Tier 1 and Tier2 engineers to resolve the most difficult and costly network issues. That way, you can use less expensive personnel to handle the more common, numerous, and easily resolvable problems.
But justifying a network investment using soft, intuitive arguments like these alone often doesn’t suffice in an economic climate where budgets are closely guarded and business cases for procurements are mandatory. And depending on what industry you are in, the cost savings potential and payback will vary.
Download this Whitepaper for more information.
Published By: Archway
Published Date: Nov 21, 2008
The role of marketing is constantly changing. As budgets shrink and demands grow, marketing departments across the country are being carefully scrutinized for their effectiveness. Top executives are holding marketers more accountable, which means they must not only deliver results, but also find ways to measure the actual bottomline impact of their marketing initiatives.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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