If a retailer views “Buy Online, Pickup In-Store” as purely e-commerce, they’re losing. Each transaction in which customers pickup in-store is a chance to add value to the relationship. Whether that means speed, cross-selling, or a unique bit of customer service that amplifies the visit, BOPIS plays just as important a role as the rest of the brick-and-mortar experience. Some trips may not translate to additional purchases right then and there, but the way a retailer handles pickup can dictate how the customer feels about the brand.
To get the most out of BOPIS, retailers should ask themselves a few important questions.
Years of IT infrastructure advancements have helped to drive out vast amounts of costs within the datacenter. Technologies like server and storage virtualization, data deduplication, and flash-based storage systems (to name just a few) have contributed to improvements of utilization rates, performance, and resiliency for most organizations. Unfortunately, organizations still struggle with deeply rooted operational inefficiencies related to IT departments with silos of technology and expertise that lead to higher complexity, limited scalability, and suboptimal levels of agility. The recent tectonic shifts caused by the rise of 3rd Platform applications that focus on social, mobile, cloud, and big data environments have amplified the pains associated with these structural inefficiencies.
Today’s brick and mortar retailers must tackle myriad challenges in an era of industry
transformation, increased customer expectations and a highly-competitive landscape.
The vast majority are facing these hurdles head-on, with particularly dogged
efforts toward reaching omnichannel excellence: For example, according to Zebra
Technologies’ 2017 Retail Vision Study, 90% of retailers plan to have an omnichannel
practice in place by 2021, through options such as Buy Online, Pick Up in Store (BOPIS)
or Click & Collect.
It has become clear, however, that for these omnichannel efforts to succeed, inventory
visibility and accuracy (ideally 90% or more, according to the Retail Vision Study) is
more important than ever — to provide consumers with the easiest path to purchase and
retailers with the most efficient way to fulfill. Accurate inventory is the foundation upon
which all the other pillars of retail can be built, so retailers can react quickly and make
smart decisions about their busines
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