A tool for finance leaders to unify disparate customer data with financial and strategic ROI
If you’ve found yourself sweating in a smoky billiard room, wondering what role customer data should play in finance—as well as in your company’s long-term strategy—this eBook will help you hone your pool shark skills.
Inside, you’ll find insights about….
• How to identify patterns in your customer portfolio, and why it matters.
• Avoiding four critical data billiard blunders.
• Key questions to ask while you’re segmenting your data.
• How to tell if your portfolio segmentation strategy is working with the right reporting.
This eBook will help you navigate the crowded billiard room of customer data and how you can use it to drive cross-functional value for your team.
Published By: Marketo
Published Date: Oct 17, 2016
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DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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