An online transformation is changing how the world’s most successful B2B companies engage buyers, acquire customers and drive ongoing revenue. To survive this transformation, today’s B2B e-commerce sites must do more than simply exist as a portal for selling products; they must be compelling, relevant and simplify the buying process. This eBook examines the factors and impact of this migration, and describes seven best practices for adapting and succeeding in this new era.
Successful lead nurturing builds customer loyalty and increases revenue. By anticipating the needs of the buyer and providing them with the most relevant content they need to make a smart decision even before they’re ready to purchase. According to a recent Ascend2 study, the most important objectives of a lead nurturing strategy are to increase conversion rates and sales opportunities. However, 59% of B2B companies say creating relevant content is their biggest obstacle to lead nurturing success.
Download this guide to discover even more ways to improve lead nurturing and increase revenue.
As more and more industries clamor to adopt an Account-Based Marketing program, B2B marketers must re-think how they drive revenue. According to SiriusDecisions, 92% of companies call ABM a B2B must-have—while 84% of B2B marketers say that ABM delivers higher ROI than any other approach. This is good news, but it gets even better. Now you can deliver Account-Based Marketing directly form your Marketing Automation System (MAS) using Demandbase and Oracle Eloqua.
Download this infographic to see how you can optimize your ABM and MAS systems, align with sales, and drive revenue for B2B success.
Published By: Uberflip
Published Date: Mar 16, 2018
When it comes to content production, marketers across
the globe can let out a collective “we’ve got this.” Content
marketing is now the cornerstone of most organizations’
marketing strategies. In fact, 91 percent of all B2B companies
use content marketing. And 38 percent of North American
marketers say they expect their content marketing budget
to increase in the next 12 months. We’ve invested heavily in
it because it works.
Published By: Oracle OMC
Published Date: Nov 30, 2017
Your marketing budget and sales staff provide a finite set of parameters around how your business creates revenue. You need a way to get the most out of them while delivering on the
brand promise and experience your customers expect.
Enter Account-Based Marketing (ABM), the truest way to align your sales organization and marketing operations to drive holistic account interactions that yield higher returns. It’s the next
generation of B2B marketing automation.
According to Demandbase, “ABM is the process of identifying the companies most likely to buy, and then marketing to them. B2B companies understandably want to focus their marketing dollars on accounts with the highest potential to deliver sustainable revenue.”
Published By: CloudTask
Published Date: May 11, 2018
As a B2B marketer, the process of nurturing and generating new leads is always tricky business. Chasing high quality and relevant leads requires a considerable amount of time, energy and resources to be invested into email marketing campaigns, social media management and educational content such as blogs, whitepapers and eBooks. While live chat support has been around for about a decade, only in recent years and especially in the age of the smartphone, are B2B companies capitalizing on it as a channel to generate and nurture leads.
For many B2B companies, the best way to generate new business is the old fashioned one – a team of telemarketers hitting the phones to make sales appointments for their more experienced colleagues.
But they are losing money every time a telemarketing agent calls somebody that doesn’t want to buy from them.
This ebook will explain:
• Why you could be wasting 97.6% of your time
• The root of telemarketing’s targeting problem
• A better way to classify companies; and
• A smarter way to go to market
Many B2B companies still select their prospects using static government data such as SIC codes, NAIC codes, and historical financial info. This is like playing Battleships with your sales and marketing budget, lobbing outbound approaches blindly over the wall in the hope of hitting potential buyers. There has to be a better way. Imagine if you could identify every business that could buy from you, and rank them by their likelihood to convert. This ebook shows you how.
Published By: Zilliant
Published Date: Oct 11, 2019
The building products / construction industry is more visibly representative of the health of the economy than any other. The avatar of the Great Recession may well be images of doomed projects on abandoned construction sites. As such, it’s unavoidable for leaders of building products distributors to experience market-induced anxiety as a matter of course.
2020 looms as the start of a new decade but many analysts fear it will also mark the end of the building boom. Recent indicators point to a slowdown at least. The existential question: what areas of building products distribution are ripe for reimagination, safeguarding against ambiguous market conditions now and in the future?
This whitepaper provides the answers with a playbook that reveals where margins and revenue leak in most B2B distribution companies and provides reimagined strategies for retaining and growing share through price optimization, deal management and costing guidance.
Our recent survey of business-to-business (B2B) companies across the UK, France, Germany and the USA reveals that TransPromo is moving from a much-talked-about projection to a widely implemented reality.
Published By: MEDIAmobz
Published Date: Nov 14, 2014
Ever done a webinar? If so, you know they are one of the most effective types of B2B marketing out there. Many companies host and thousands of people attend webinars, but few have considered a unique technique in webinar marketing: breaking them down into digestible bites.
Published By: Marketo
Published Date: Feb 11, 2019
Beyond the time-saving and efficiency benefits, marketing automation enables business processes that are essential to any modern marketing department. For B2B companies, this includes lead nurturing, lead scoring, and lead lifecycle management. For B2C companies, it includes cross-sell, up-sell, and customer loyalty. And for all companies, it includes marketing ROI analytics.
Nurture relationships with leads that aren't ready to buy. On average, only 20% of leads are sales-ready when they first come in. This means you need a disciplined process – known as lead nurturing – to develop qualified leads until they are sales-ready. Done well, nurturing can result in 50% more sales leads at 33% lower cost per lead.
Retain and extend customer relationships. The marketer's job is far from finished once someone becomes a customer. For most industries, the real value comes from retaining and deepening the customer relationship over time. This includes selling more of the same product to the cus
Published By: Hubspot
Published Date: Apr 23, 2013
67% of B2C companies and 41% of B2B companies have acquired a customer from Facebook. With over 955 million people on Facebook, there are probably some customers waiting for you on there, too. Are you using Facebook as a customer acquisition tool yet?
"With more than 2.3 billion active users worldwide, social media has officially gone from a ""nice-to-have"" to a ""must-have"" — and not just for consumer-facing companies.
Listen as a panel of experts has a no-holds-barred discussion of how B2B CMOs can build A+ social businesses from the top down.
In this webinar, you'll learn:
*The biggest areas of opportunity for B2B social media
*The 3 types of social CMOs
*How to manage expectations and find your internal champions
*Real-world use cases and best practices from CMOs just like you
Hear from three socially savvy CMOs with a diverse range of experiences at companies large and small: Nick Panayi, Head of Global Brand & Digital Marketing at CSC; Jason Jue, CMO at Triblio; and Jenifer Kern, CMO at Tracx."
Published By: Magento
Published Date: Feb 13, 2018
Commerce is permanently altering the way B2B businesses work- from customer acquisition to customer retention, and from order fulfillment to building a relationship with customers.
From our experience of working with B2B companies across industries, we have curated a list of 11 most common obstacles to B2B eCommerce success, including:
Thinking About eCommerce In Isolation
Ignoring Customer Experience
No Advanced Analytics
Failure Maintain and Improve Systems
Published By: Magento
Published Date: Feb 15, 2018
This is a great opportunity to discuss the critical aspects of what makes B2B eCommerce successful. Join Magento Commerce, Magento Solution Partner, Monsoon Consulting, and leading UK supplier and industry leader in B2B online sales, Brymec, for The Anatomy of B2B Success webinar.
In this webinar, Peter Sheldon shares how digital transformation is driving B2B online sales growth and provide tips on current eCommerce executive thinking. Guy Hewison and Russell Schlaudraff from Brymec share how they are delivering the ‘future of online ordering.’
If you are serious about growing your B2B eCommerce, discover:
What's driving the move to online ordering and self service in B2B
The importance of understanding who your customers’ buyer really is
The common challenges and pitfalls B2B companies face with implementations
Advice from Brymec for sourcing a B2B eCommerce platform
Tactics for growing online sales and providing a better customer experience
Modern Marketing Is
About Being in the NOW
Traditional B2B marketing and sales tools
were built for a world that no longer exists. They
were designed with companies in mind, not
customers. The focus was on capturing as many
leads as possible, not providing people with the
best experience possible.
As the lines between business-to-business (B2B) and business-to-consumer (B2C) marketing continue to blur, the B2B marketing environment looks set to change, with companies seeing more demands placed on their operations to satisfy their audiences. To stay competitive, B2B marketers must expand their existing operating models to incorporate data-driven decision-making, relationship engagement, and digital technologies that enable individualized communications.
Published By: Zilliant
Published Date: Apr 09, 2010
Learn how recent advances in pricing science and technology have enabled a breakthrough approach for B2B companies wanting to improve their pricing --- one that generates results in a fraction of the time, with far less organizational upheaval.
Why are the majority of all sales leads (as many as 80 percent!) never followed up? Download this e-book and discover a 10-step process for transforming your current lead management process from a challenge into a competitive advantage.
Because the majority of B2B buying decisions are made before a sales person even gets involved, the role of marketing has changed. This evolution in buying behavior demands a radical shift in how companies are aligning marketing and sales to maximize conversion rates.
SAP has been recognized as a leader in The Forrester Wave: B2B Commerce Suites, Q3 2018 report. Forrester evaluated the 12 most significant B2B commerce suite providers. According to the report, “SAP Commerce Cloud delivers a full featured suite that leverages the strengths of the SAP ecosystem and integration with the SAP S/4HANA and [SAP] C/4HANA applications.” The report also notes that “SAP Commerce Cloud is a best fit for companies looking for an industrial-strength, fully functional commerce platform.”
Deliver personalized digital commerce experiences with SAP Customer Experience. For more details on the Wave evaluation, please download the complimentary copy of the report.
New online/ecommerce flows and customer interactions make or break today's omni-channel customer experience. The most automated organizations have transformed business processes to understand B2B/B2C customers, channels, and costs. Leading companies (top 30% studied) successfully invest in cloud-based, customer-driven capabilities to support their omni-channel initiatives and strategies.
Published By: Marketo
Published Date: Mar 11, 2014
Savvy B2B marketing leaders are going beyond revenue performance management to transform marketing into the architect of engagement across the customer life cycle. Lead-to-Revenue Management (L2RM) platform vendors are stepping up with tooling that enables customer-centric, multichannel, personalized marketing — at scale. Companies that have implemented an L2RM automation platform have seen results in both organizational maturity and business impact. According to a Forrester survey, L2RM platform users contribute more to the sales pipeline, have higher levels of process maturity, measure results more holistically and collaborate better with their sales colleagues.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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