B2B marketers have specific needs when it comes to email campaigns. Learn how implementing an email system designed for B2B can bring together all of your lead generation efforts to create an integrated campaign with automated messaging personalized from your sales reps, CRM syncing and triggered nurturing emails.
Learn how to use marketing automation tools to streamline your process and push leads quickly through the pipeline without increasing your spend. Marketing automation suites offer an integrated option for generating and managing leads with landing page and email marketing tools, automated scoring and grading, drip nurturing emails, micro-level analytics and anonymous visitor identification.
This eBook is for designers that are tired of creating the same bland emails, the content marketers who find themselves at a loss while coming up with the right words in their subject line, and, most of all, for the frustrated marketing teams that are sick of wondering why their campaigns fail to produce desired results.
Average eCommerce conversion rates range from 2 to 5%. Yet, many retailers are reluctant to automate browse recovery emails because they have these questions:
How will consumers respond to emails generated from an online shopping session?
Will they view the emails as intrusive? Will that increase my unsubscribe rates?
Will automated browse recovery emails really get shoppers to come back and buy from my website?
If you haven't started using a browse recovery strategy, or if you have but haven't seen the same ROI, you're in the right place. Here is the four-step game plan we developed based on our customers who have been the most successful in applying a browse recovery strategy.
Published By: LiveHive
Published Date: May 26, 2016
Using a multi-touchpoint strategy with automated email and call scheduling, sales organizations can quickly reach more prospects to maximize outreach efforts and improve connection rates. Download LiveHive's latest eBook to learn the five essential elements needed to implement and manage an effective multi-touchpoint sales strategy.
It's easy to assume that automated emails don't require a lot of work on your part because, well, they're automated. In reality, automated emails require some careful thought and planning to successfully trigger messages that best connect with your recipients...and don't end up in their spam folder.
Published By: Magento
Published Date: Feb 13, 2018
Omnichannel isn’t about making a quicker, cheaper sale with fewer human touchpoints: it’s about creating a system which lets you to nurture your customers at every step of their buyer’s journey.
This white paper from Magento and Premier Technology Partner dotmailer describes how well connected ecommerce and marketing teams and systems are crucial for a true omnichannel approach. Download the paper to discover:
Why automated marketing messages, sent in real time, are the most effective way to communicate throughout the purchase journey
Web and email personalization tips for omnichannel merchants
Why an email address is your unique identifier
Three tried and tested marketing methods to drive customers to your site and stores
Note that by downloading this paper, you consent to receive future emails from dotmailer. You may opt-out at any time.
Published By: Bluecore
Published Date: Dec 10, 2018
Bluecore helped evo:
Move from batch and blast to 1:1
Replace one-size-fits-all promotional emails with automated
emails that feature targeted content and send based on
customers taking certain actions or changes to products.
Scale the email program and results
without scaling the team
Introduce 15 high performing email campaigns and expand the
email program reach to support a growing business without
adding new headcount.
Add new value for shoppers and the
Launch a series of emails that proactively notify customers
about changes to products with which they’ve engaged,
including price and stock changes, while simultaneously adding
a new opportunity to capture email addresses.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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