Marketers can personalize interactions using information that spans complete anonymity to full authentication, with a middle range in which identified data may be used intermittently.
The distinction between anonymous and authenticated hinges on personally identifiable information (PII)—information that can be used alone, in combination, or in context to contact an individual.
This information includes unique and partial identifiers such as name, address, phone number, and email address, as well as financial, employment, or other data associated with an individual.
Published By: ProofSpace
Published Date: Jul 31, 2007
This paper details the processes by which ProofMark tags electronic records with a self-validating cryptographic seal that acts as a "tamper indicator" based on a true and provable time-reference datum. With this it is able to provide instantaneous and irrefutable proof of authenticity, no matter where the data resides or who has controlled it.
Published By: ProofSpace
Published Date: Sep 10, 2007
Read this paper and learn the principles that are prerequisites to enforceable electronic agreements as required by existing legal standards and electronic signature legislation. This paper will also specify sixteen measurement criteria that can be used as metrics to assess whether the architecture of an electronic transaction will meet the requirements of admissibility.
Today, customer identity is the only constant in digital marketing. But as consumers switch from desktop to mobile, they are more and more difficult to recognize. But it’s not impossible. The Adobe white paper, Managing Anonymous and Authenticated Experiences Across the Customer Lifecycle, explains best practices to identify your anonymous and authenticated customers while complying with regulations, contracts, and industry standards.
Read the paper to learn:
• The benefits of well executed personalization
• How to navigate the landscape between anonymous and authenticated data
• Safe and effective uses of consumer information
• The technological building blocks to put these new methods to work
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