Published By: Marketo
Published Date: Mar 22, 2018
Advertising on social media platforms has changed tremendously.
Recent updates to many social networks' algorithms give users
a better experience—one with less promotional content and
more relevant content that they want to see. This means that, as a
marketer, you need to supplement your organic posts with paid
promotion to get your posts seen by your audience. Download this eBook to learn more!
The Games industry is growing at break-neck speed, surpassing growth rates of the
Entertainment industry as a whole. Many Games industry players are joining the race to win-over
the coveted online games audience. Developing new games that not only draw in audiences,
but also keep them engaged is an on-going challenge. Recently we solicited feedback from
more than 150 Akamai global games customers to gain industry insights into the challenges and
opportunities their faced with each day. We would like to share their responses with you.
If you’re a small-to-midsized business (SMB), you know that you’re operating in a fast-paced, ever-changing business environment. Customers want their demands met instantly, and increasing competition multiplies the pressure you’re under. If you can’t deliver, you can be sure somebody else will.
Fortunately, the technology landscape is changing the way you do business. Mobility, social media, and Big Data are leveling the playing field and making it possible for companies like yours to access more sophisticated technology, reach bigger audiences, target their messages, and innovate in their offerings. Yet nothing has changed the landscape so much as the cloud.
In the face of changing consumer demands and expectations, publishers are seeking new ways to reach and engage their audiences. With this in mind, Akamai and Telegraph Media Group combined efforts to test a hypothesis: would the optimization of image display improve page load times enough to boost session lengths and ad impressions?
Online images used to be simple. In the past, they weren’t the focal point of a page — there were only a handful of images on a given page and all users were viewing online images on a desktop with dial-up. That has all changed. Today’s web pages are dynamic, filled with images and viewed by end users on different devices with varying connectivity. As audience expectations for rich web experiences have grown, so has the requirement to deliver increasingly image-heavy web applications. The problem? The cost and complexity of creating, storing, and delivering web images tailored for every device poses a significant challenge for businesses, but failing to address the increasing diversity across devices and networks will lead to a poor and inconsistent user experience. Current solutions don’t solve this problem completely.
De plus en plus d’entreprises trouvent leurs audiences en ligne. Celles qui ciblent leurs clients par le biais d’un message cohérent sur l’ensemble des canaux digitaux obtiennent un meilleur retour sur investissement.
Les marketeurs dans le domaine des médias et du divertissement
ont toujours joué à un jeu de cache-cache aux enjeux élevés avec
leurs audiences, à la recherche de fans à forte valeur ajoutée. Mais dans le monde digital d’aujourd’hui, en constante évolution, les règles ont changé.
Data is the fuel of all marketing activities. Customers and prospective buyers are savvy, empowered, and carry high expectations for personalization across all interactions. Without the right data—at the right time—as well as the most effective strategies in place to manage our data sources, our communications and offers are dead on arrival. A one-size-fits-all approach to marketing is not a sound tactic—it’s a marketing fruitcake that no one wants to receive. It’s time to get down with data to delight your audience and provide them with the personal experiences they deserve. Read the marketing essentials guide now.
In order to appeal today’s empowered audiences, you have to deliver highly personalised marketing experiences that respond to their needs and behaviour. Read this report for actionable insight into customer-centric marketing.
Content marketing is driving the way marketing organizations are engaging their audiences. In our consumer-empowered world, it’s become more difficult for marketers to cut through clutter and a lot more challenging to garner loyalty with their audiences. That’s why smart content delivered in context will make you stand out in the crowd. Read the modern marketing essentials guide on Content Marketing now.
Read the Forrester Wave: Data Management Platforms to see why Adobe Audience Manager is recognized for consistency and category leadership. Forrester states, "Adobe is a smart choice for marketers focused on extending control across channels."
Robust Data Management Platforms drive intimate customer experiences.
You know the importance of identifying your best customer segments and treating them right. You also know that takes a ton of work. But it’s work that we can help you accomplish with our integrated and secure Data Management Platform (DMP). By using Adobe Audience Manager, our DMP offering, you'll aggregate data from all your sources to better understand your current customer segments, while we also help you identify new audiences to target.
The new Forrester Wave™: Data Management Platforms, Q2 2017 says “Adobe was a DMP Forrester Wave leader in 2013 and 2015, and continues to set the pace in this Forrester Wave.” See where we receive the highest scores and why we are named a Leader in this report.
See the 2017 retail holiday recap for learnings you can use while planning for Holiday 2018.
Why the target audience should care: Get the trends from last year’s holiday season so you can predict your results this year. Find out why Black Friday online sales are expected to surpass Cyber Monday’s, why bigger retailers are stealing online share from smaller retailers, and why search advertising and mobile optimization should be your top priorities this season.
The experience is your product.
In a world of infinite choices, customer experience is the last true differentiator. The optimal shopping experience happens when the right content is
presented to a customer at precisely the right time, no matter where they choose to engage. Read 'The Path of Experience' to learn the critical
capabilities needed to drive seamless commerce experiences that keep customers coming back for more.
Read the guide to learn:
– The role of dynamic merchandising in engaging customers
– Steps to create compelling customer experiences using audience segmentation and personalization
– Ways to scale customer experiences to create powerful connections, no matter the device or channel
See your peers' biggest priorities, most important KPIs, and marketing spending for mobile devices and experiences.
WHY SHOULD THE TARGET AUDIENCE CARE?
Between September and October 2017, Adobe surveyed close to 500 marketers and IT professionals to explore current mobile trends and priorities, get a glimpse of where they're going with their mobile efforts, and learn what the most advanced organizations are doing to create the next wave of transformative mobile experiences. Read our findings and see how mature your mobile strategies are in comparison to your peers'.
Everyone knows that content is crucial to attract, engage, and reach consumers. But while this may be true, it’s important to consider the medium involved. Right now, the format to beat is clearly video, with 51% of brands investing more in 2018 than the year prior.1 And with so many forms of video available, such as content, programmatic, and pre-roll, it’s important to understand how to use video for building both brand connections and direct response.
Currently, video provides advertisers with a versatile medium to
reach the audiences they want, where they want, to put the best
spotlight on their story. But the question remains—what is the
best way to reach your target, and how can you ensure they will
pay attention to your message? Download this whitepaper to find out!
Today, digital security is top-of-mind. From the boardroom to the backroom, everyone is asking the same questions, “How do we protect our digital experiences? How do we ensure our website is safe for our visitors? How do we make sure that no one can steal our content?” But safeguarding a digital experience isn’t a one-size-fits-all solution. It often involves multiple techniques and layers of security.
From verifying your identity (with HTTPS) to encrypting sensitive data to restricting access and protecting multimedia content, you must approach security in a layered manner, employing multiple means and techniques to protect the digital content through which your audience interacts.
This paper explores ten different methods and technologies that an organization can employ to protect its content. This multi-layered approach can effectively protect your digital content, ensure high availability, and maintain superior quality of experience for every digital visitor.
Your online audience expects fast, flawless, secure experiences on any device in any location, every time. But whether you are delivering videos, your website, music, software or games, ensuring engaging online experiences from an increasing variety of devices around the world is a huge challenge.
Content delivery networks (CDNs) can significantly improve the user experience of your online audiences. But not all CDNs deliver the same level of service. Dos and Don’ts of Evaluating and Deploying a CDN provides tips on how to determine what is most important to your organization and how to choose a CDN that meets your needs.
Download this guide to learn:
The four major performance factors that can affect user experience
Why speed alone isn't an accurate measure of performance
How a content audit can identify performance bottlenecks
The role content storage can play in reducing costs and latency
How to decide what features are most important to your business
There are a number of factors contributing to the growing popularity of streaming live events or offering content on demand, from anywhere, any time, on any device. Live streaming major sporting events such as the Superbowl or the Olympics is now a viable alternative to broadcast TV. And as Limelight’s 2017 State of Online Video report reveals, the average number of online viewing hours is almost six per week. However, as viewer expectations continue to rise, keeping audiences happy and engaged isn’t easy.
In this white paper we discuss current trends and what to expect in 2018. We examine the role Content Delivery Networks (CDN) can play in optimizing the delivery of online video content at global scale, and the technologies available to ensure the lowest latency delivery possible.
Why sports leagues are enthusiastic about live streaming their events
How content distributers can differentiate their services
The apparent challenges of delivering live and on demand v
Some brands are great at connecting with new audiences. They might have a killer marketing campaign, demonstrably fulfill a gap in the marketplace, or just have that certain “it factor.” Being able to get new customers on board can lead to fantastic short-term financial gains.
As mobile device usage has skyrocketed in recent years, mobile applications have emerged as the key engagement channel for businesses to connect with their most loyal and most valuable customers. Mobile app usage represents more than 85% of total mobile device time, and users now spend more time with apps than they do with television. But while app usage has increased more than 60% over the last two years, the number of apps each user actively engages with has remained fairly steady, at around 27 per month. This means users have a limited appetite for additional apps – but are heavily engaged with the ones they use. So while the mobile web gives businesses broad reach, mobile apps offer a robust link to their best customers. Users who value the company enough to go through the trouble of downloading and installing the app are a brand’s most engaged audience and loyal fan base.
Quality matters, but despite advances made in video streaming technology, delivering great quality live video over the
Internet is still not easy. There are challenges with predicting the scale and potential audience location; challenges with
managing complex encoder and origin technology; challenges of delivering video securely and reliably over the Internet;
and challenges of protecting live streams. Add to that the range of devices, the complexity of live event production, and
the demand for HD and 4K image quality and you get a scenario that is more complicated than ever before.
Video quality can be measured in multiple ways, but the primary metrics – playback reliability and image quality – are
the most critical. Get these right, and content providers are on their way to winning the loyalty of online audiences and
driving monetization. Get them wrong, and viewers will defect in a heartbeat. For live-streaming events, such as sports,
where there’s can’t-miss fast action, the ante is raised even higher.
In this white paper, we’ll explore why online video quality matters and the specifics of how it should be measured. Get
a peek “under the hood” to understand the core elements of video delivery that contribute to high-quality viewing
experiences. Most importantly, see why the choice of a content delivery partner is essential to your online video success.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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