Forbes and Forrester conducted a joint survey of 303 marketing and IT leaders that assesses the maturity of marketing and IT partnerships and how those relationships have evolved since our first version of this study in 2011. The results show some progress in taking action on items that require joint attention,but the devil is in the details, particularly around leadership and domain expertise.
Attention digital marketers, we are no longer in control. Whether they realize the true strength of their powers or not, consumers now have the upper hand of the digital marketing experience.
Download this e-book to explore each phase of the customer lifecycle and detail programs to reach your customers across channels, devices and levels of engagement.By downloading now, you'll gain instant access to Chapter 1, Acquiring and Welcoming New Subscribers. Then, keep an eye on your inbox for the remaining 5 chapters over the next few weeks.
The technology market is giving significant attention to Big Data and analytics as a way to provide insight for decision making support; but how far along is the adoption of these technologies across manufacturing organizations? During a February 2013 survey of over 100 manufacturers we examined behaviors of organizations that measure effective decision making as part of their enterprise performance management efforts. This Analyst Insight paper reveals the results of this survey.
Published By: Computhink
Published Date: Dec 10, 2007
In the arena of corporate governance and compliance, the Sarbanes-Oxley Act (SOX) has commanded considerable attention; in the healthcare industry, it's HIPAA; similar regulations target the financial services and energy sectors. Organizations can use technology to meet compliance demands in a cost-effective way.
Hyperconvergence has been receiving a tremendous amount of attention because it represents the next step in the evolution of IT resource delivery. This technology takes the idea of integrating compute, storage and networking that started with converged systems design and has improved on those architectures by adding deeper levels of abstraction and automation. Hyperconverged infrastructure (HCI) vendors promise simplified operation and the ability to quickly and easily expand capacity by deploying and launching additional modules; simplicity has been the key selling point for the HCI pioneers.
As HCI ventures even deeper into the enterprise and cloud environments, the architectures will need to become more efficient, agile and adaptable to help IT professionals shoulder the burden of rapidly growing data sets and workloads. This report discusses the benefits of HCI and the enhancements that must be
made to expand HCI deeper into the mainstream enterprise datacenter.
Everyone knows that content is crucial to attract, engage, and reach consumers. But while this may be true, it’s important to consider the medium involved. Right now, the format to beat is clearly video, with 51% of brands investing more in 2018 than the year prior.1 And with so many forms of video available, such as content, programmatic, and pre-roll, it’s important to understand how to use video for building both brand connections and direct response.
Currently, video provides advertisers with a versatile medium to
reach the audiences they want, where they want, to put the best
spotlight on their story. But the question remains—what is the
best way to reach your target, and how can you ensure they will
pay attention to your message? Download this whitepaper to find out!
Consumers contact you through a growing number of channels. With this Yankee Group study, you'll learn how predictive analytics can help you instantly identify your best customers and prospects, match them to the best agents and give them more personalized attention - thus maximizing customer acquisition and cross-sell opportunities.
Published By: Veracode
Published Date: Oct 26, 2016
20% of enterprises have suffered a security incident related to a business application or IT service consumed from external partners. With breaches like these making headlines, and enterprises’ growing reliance on third-party software, security of the cyber supply chain will garner increased attention. Download this joint Veracode/Enterprise Strategy Group (ESG) report to explore enterprises’ challenges in securing their cyber supply chain and get best practices for ensuring that every application – regardless of its origin – is secure.
Cybersecurity has become a leading topic both within and beyond the corporate boardroom. This attention is well-founded and marks a transition from information security being a concern primarily for businesses and governments to it being broadly acknowledged as an issue that impacts and requires the attention of everyone, from individual consumers to entire countries.
The advantages blockchain can bring to the automotive ecosystem, both in facilitating
collaboration among participants and enabling capabilities for new mobility business
models, have gotten the attention of automotive executives. In addition to enabling a
single source of data, blockchain can facilitate device-to-device transactions, smart
contracts, and real-time processing and settlement. For the automotive industry, this
translates into improvements and operational efficiencies in areas such as supply chain
transparency, financial transactions between ecosystem participants, authenticating
access to cars, and customer experience and loyalty.
Because so much of the customer journey is now digital, we have the power to measure it. We can know rather than guess how it looks and feels, and how audiences and individuals respond. With this knowledge, we can craft powerful experiences that get results, capturing the customer’s time, attention and loyalty. Think of an experience as a story. The customer is the protagonist.
With server virtualization now well established in the world's datacenters, IT leaders are turning their attention to virtualizing and centralizing desktop PCs to address some of their toughest computing challenges:
. Managing complex end-user hardware and software infrastructure
. Securing networks and information assets
. Supporting a global workforce in an environment of constant change
Transformation technologies like IoT, blockchain, AI, cloud security, autonomous and chatbots
are all jostling for our attention. But which ones are considered important and which ones are
businesses actually using? In August 201
8, we asked 4,000 senior decision
makers across 21
markets to tell us how they felt about the different technologies
Fascinated to find out?
Transformation technologies like IoT, blockchain, AI, cloud security, autonomous and chatbots are all jostling for our attention. But which ones are considered important and which ones are businesses actually using? In August 2018, we asked 4,000 senior decision-makers across 21 markets to tell us how they felt about the different technologies.
Fascinated to find out?
Read our global survey of what matters most to your IT peers. Download now.
According to VentureBeat, for the past 10 years, email has produced higher ROI than all other marketing channels. But email marketing requires thoughtful attention to detail in order to drive sales. Learn actionable 12 tips to supercharge your highest performing channel.
Want to connect with today's phone-averse, time-starved prospects? Use email. Sure, most emails get deleted upon arrival, but that's because most emails aren't written right.
Watch this on-demand webinar to learn from sales expert Jill Konrath as she explores how to craft an email message that grabs the attention of prospects and compels them to continue the conversation.
The challenge with being a consistent performer is, while they typically get more work done, they get less attention from their managers, and they have fewer professional opportunities available to them.
In high volume, low margin grocery retailing, merchants have to be on their toes when it comes to driving customer demand and loyalty. This comprehensive eBook details the essential steps required to enable a commerce anywhere strategy in grocery retail. With specific attention to developing a strategy, optimizing inventory, ensuring planning is targeted and scientific, and the power of real-time analytics will provide the reader an actionable plan for success.
In most drilling applications encoders are used to provide position and speed feedback for proper control of equipment like top drives and pipe racking systems. However, these electronic devices require special attention when used in hazardous environments such as a drilling platform. In this paper, we discuss ways to make encoders suitable for hazardous duty.
Your information can be one of your greatest assets - helping you stay on top of regulatory requirements, close to customers, and ahead of the competition. Organizations that pay attention to their data will be the ones to survive and thrive. So how do you obtain a complete view of your information when it is scattered across silos? Or integrate data from structured and unstructured data sources? Or help reduce the risk of inaccurate reporting? And how do you manage your information more effectively to help keep costs from spiraling out of control?
While the consumer benefits of Apple devices are well known, less attention is paid to their role in an enterprise environment. It’s time to start paying attention. Apple offers a number of features built for business and as the first company approved for mobile deployments by the Apple Consultants Network, Enterprise Mobile has unique insight into these features.
Published By: Lumension
Published Date: Jan 22, 2013
You just can’t cut corners today. In fact you need to be very careful about even “optimizing” your security efforts because it’s so easy to misjudge what needs to be secured and what doesn’t; what deserves your attention and what doesn’t.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
Data Centre Dynamics Ltd.
102-108 Clifton Street
London EC2A 4HW