Published By: AppNexus
Published Date: Apr 04, 2017
Email marketing is one of digital media’s most effective channels. Inside the inbox, marketers can capture the consumer’s undivided attention in a uniquely intimate environment, creating a perfect opportunity for meaningful brand engagement and driving new purchase transactions.
However, with open rates for even the most effective brands hovering around 25%, there is huge opportunity for marketers to reach their customers with impactful formats on the open internet to successfully engage them across the marketing funnel.
Download the free eBook “Beyond The Inbox: How To Transform Your Email Marketing Platform Into An Omnichannel Solution” to learn:
• How to rapidly build an omni-channel solution for your clients
• How AppNexus can help your platform reach your marketer’s customers most cost-effectively
• How AppNexus ensures complete security for your client’s CRM data assets
After featuring the Global Giants in our first edition of Recurring Revenue Innovators, we now turn our attention to the Emerging Leaders—businesses with terrific potential to break out into commercial success with a new revenue model. From subscriptions to usage to tiered and freemium models, these companies are offering products and services on terms that are irresistibleto their customers.
In this era of cloud computing, mobile devices, and the Internet of Things (IoT), firms are testing new product offerings that combine elements of content, software, services, and hardware together. Like the innovative products themselves, the rulebook on monetizing them is evolving. Firms are shifting from one-time perpetual sales or fixed monthly subscriptions to consumption models that blend onetime, subscription, and usage-based billing (see Figure 1). CEOs recognize this shift toward business
models that reflect the value of the relationship with the customer.
The move to subscription and consumption business models is pervasive in almost every industry. From retailers selling subscription box sets to industrial equipment manufacturers charging based on consumption, the increase in experimentation of alternative business models is extraordinary (see Figure 2). While B2C disrupters like Netflix and Zipcar have gotten more media attention, the growth of subscription billing plat
In the high-stakes battle of Internet providers, WiMAX represents the latest up-and-comer to challenge DSL and cable technologies. This new wireless technology is gaining attention for its ability to provide high-speed, high-throughput broadband connections over distances of up to 30 miles instead of a few hundred feet. Exhibiting a surprising amount of utility, WiMAX can be used for a number of different applications.
In this white paper we demonstrate why CFOs must focus their attention on advancing along three distinct strategic tiers:
1) Optimizing the health system’s fiscal health. Even if it’s already good it needs to be even better to weather inevitable industry changes.
2) Thinking outside the walls of the health system by optimizing the ecosystem of providers, the system of care, and physician loyalty.
3) Optimizing the patient experience: harness the health system to deliver what patients value most.
Learn more Salesforce and Amazon Web Services at http://amzn.to/2zhcn1v.
Building and releasing cutting-edge applications quickly can be difficult when you lack proper tooling and integrated customer data. Salesforce Heroku delivers a cloud-native, developer-friendly platform that streamlines application development by integrating formerly siloed customer data and removing the burden of infrastructure management, allowing developers to focus their attention solely on creating customer-centric applications. Join the upcoming webinar to hear how the Financial Times builds customer-driven applications with faster cycle times with Heroku and AWS.
Why should you worry about capturing Millennials? Because they're shaping the way we all shop - today and tomorrow. Here's how everyday brands use digital to stand out among the competition for attention.
As a manufacturer, your uncontrolled distribution channel has a lot of places to focus their attention. So how do you break through the clutter? Reward and recognition programs have long been used to engage channel partners and align their activities with manufacturers’ goals. Applying behavioral economics to your program design will drive extra focus and effort. Learn ten best practices to follow when designing your next channel reward and recognition program.
Published By: BlackLine
Published Date: Sep 12, 2014
The survey’s findings highlight how the role of finance professionals at middlemarket firms is being viewed as every bit as transformational as that of finance professionals employed by large-enterprise firms.
Although there are many studies on change management and finance, the role of middle-market finance professionals has not always received the attention that it has in larger firms.
Published By: BlackLine
Published Date: Aug 06, 2018
BlackLine Account Reconciliations drives financial close accuracy by automating and standardising the reconciliation process. Quickly import transactions and balances from any ERP and compare it to source data to ensure completeness and accuracy. Automatically identify differences and focus your attention on discrepancy research and resolution. Consolidate all comments and supporting documents in one centralised repository, and gain visibility into your reconciliation process. Eliminate the manual financial close process and
work smarter with BlackLine’s automated account reconciliation system.
Attention digital marketers, we are no longer in control. Whether they realize the true strength of their powers or not, consumers now have the upper hand of the digital marketing experience.
Download this e-book to explore each phase of the customer lifecycle and detail programs to reach your customers across channels, devices and levels of engagement.By downloading now, you'll gain instant access to Chapter 1, Acquiring and Welcoming New Subscribers. Then, keep an eye on your inbox for the remaining 5 chapters over the next few weeks.
With competition growing for your prospects’ attention, it’s never been more important to create powerful messaging that builds a bridge between an issue that’s on their minds and your company’s solution or service. This white paper outlines three steps for creating relevant messages and effective calls to action.
The explosive growth of eCommerce has focused attention on security concerns associated with online payment transactions. Cardholders worry about the safety of online transactions while card issuers are concerned about balancing the risks and costs of payment fraud with a loss of revenue caused by transaction abandonment. The 3-D Secure protocol allows payment card issuers to reduce fraud in payment transactions by verifying cardholder identity during Card Not Present (CNP) transactions. Before a transaction is authorized, a cardholder can be challenged to enter a password, answer a question, or use some other form of authentication credential. This interruption in the transaction often causes legitimate customers to abandon the purchase resulting in loss of revenue for the issuer. The challenge is how to reduce fraud without impacting the user purchase experience.
Aujourd’hui, le numérique est omniprésent : Cloud, appareils mobiles, réseaux sociaux et Internet des objets modifient notre manière de travailler et de nous divertir. Ce monde numérique en évolution rapide redéfinit également la relation entre l’entreprise et ses clients, ces derniers exigeant désormais de leurs marques préférées toute la commodité d’une expérience interactive. La sécurité est également au cœur des préoccupations. Les risques croissent à mesure qu’augmente le volume de données sensibles échangées entre les entreprises et leurs clients.Cette transformation a aussi pour effet d’amplifier la concurrence. Comme le remarque l’analyste Mark Raskino, « L’une des conséquences est que tous les acteurs se mettent à réévaluer leurs stratégies à peu près au même moment ; tous réalisent en même temps la formidable puissance du numérique. La concurrence est donc inévitable. »
Welcome to the very first edition of Modern Monitoring, a collection of articles and insights designed to help IT operations and DevOps professionals deliver more resilient, supportable and high-performance IT services.
It’s perhaps a sign of the times that monitoring as a discipline is receiving much more attention within the biz tech community. And deservedly so. The new distributed application architectures being built, together with the dizzying pace of software delivery, demand new approaches in what’s traditionally been perceived as a “keeping the lights on” IT practice.
Of course, there’s no better way to consider monitoring than to draw parallels with other practices in related fields. It’s why we’ve included a couple of pieces with a distinct aeronautical flavor that discuss importance of instrumentation and contextual awareness.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
Data Centre Dynamics Ltd.
102-108 Clifton Street
London EC2A 4HW