When seeking a new cloud service provider (CSP), uptime and data sovereignty will be decisive considerations for many customers. At a time when cloud outages can bring down a huge number of web services and make the news, reliability is a hot topic. There is also a growing sensitivity towards where workloads are hosted, following introduction of regulations.
Download Intel's latest eGuide, 'Meet Your Customers’ Biggest Cloud Concerns’ to discover:
• How to boost uptime with hardware engineered for reliability
• The ways telemetry can be used to call attention to potential problems before they occur
• How to protect against the threat of cybercrime with a multi-layered approach to security
• Why data geolocation is increasingly important, and how you can help with location tagging.
As marketers chase after the same people with the same tactics, traditional marketing has become less worth the time—and the money.
Email outreach worked until spam clogged up inboxes. Content marketing worked until everybody started to put out sub-standard material. And search engine marketing worked until it became inundated with new players clamoring for attention. Even inbound tactics aren’t delivering the results they once did.
And as the need for performance continues to climb, so does the status of account-based marketing (ABM). In the B2B sphere it’s on the tip of everyone’s tongue.
Download this whitepaper to learn more about ABM, a potent approach that puts sales and marketing together.
In the consumer packaged goods sector, consumer expectations are becoming harder to satisfy profitably. But, with the right focus, it is possible.
Read this report to find out:
• how top performers are transforming to become customer-centric businesses
• how the best brands keep pace with consumers’ changing preferences
• how leading organisations are accessing the capabilities they need for growth
• what they are doing to win the battle for consumers’ attention.
Download the report now
During the busy holiday season, it takes exceptional marketing to
stand out from the crowd. Make a statement with social integrations that place your customer at the heart of your campaign. It’s a timeless look. During the 2013 holiday season, luxury watch retailer Tourneau increased watch sales 57% by helping fans find the perfect gift with their omni-channel #TourneauKnows campaign. Just as in fashion, your brand
should seek campaign inspiration further afield. Take a cue from tech sector giant, Cisco, who breathed new life into the banner ad by creating socially powered ad units. It was an arresting experience that aligned with readers of The Huffington Post, where the ads were displayed.
If you are seeking new, innovative ways to capture your audience’s attention this holiday season—look no further—we’ve curated the top five social experiences for the holidays to inspire your efforts.
Business phone systems may not attract the same attention or achieve the same acclaim that computers, smart phones and tablets regularly receive. You won’t hear of too many publicized conferences or Twitter trends but that does not negate their importance.
For many years, traditional businesses have had a systematic set of processes and practices for deploying, operating and disposing of tangible assets and some forms of intangible asset. Through significant growth in our inquiry discussions with clients, and in observing increased attention from industry regulators, Gartner now sees the recognition that information is an asset becoming increasingly pervasive. At the same time, CDOs and other data and analytics leaders must take into account both internally generated datasets and exogenous sources, such as data from partners, open data and content from data brokers and analytics marketplaces, as they come to terms with the ever-increasing quantity and complexity of information assets. This task is clearly impossible if the organization lacks a clear view of what data is available, how to access it, its fitness for purpose in the contexts in which it is needed, and who is responsible for it.
In this white paper we demonstrate why CFOs must focus their attention on advancing along three distinct strategic tiers:
1) Optimizing the health system’s fiscal health. Even if it’s already good it needs to be even better to weather inevitable industry changes.
2) Thinking outside the walls of the health system by optimizing the ecosystem of providers, the system of care, and physician loyalty.
3) Optimizing the patient experience: harness the health system to deliver what patients value most.
Published By: Sprinklr
Published Date: Feb 28, 2018
"Complacency is kryptonite for customer care. It’s an evolving organism that requires speed and constant attention, and that’s why it’s imperative to stay up-to-date.
Download for help with handling the complexities of social media, driving engagement, and increasing retention."
Business executives and managers at
business-to-business (B2B) enterprises care
about time, money, competitive advantage,
customer loyalty and growth. Few pay much
attention to the vital IT infrastructure that
supports transactions and collaboration with
trading partners—though that B2B backbone
directly affects performance and profitability. In
fact, just 26 percent of business managers view
B2B integration as a competitive differentiator,
according to a study for IBM by Vanson Bourne,
a research consultancy.
As a result, many enterprises continue to utilize
manual and error-prone emails, faxes and file
transfers for B2B transactions. Reliance on
complex, brittle and antiquated systems to
exchange critical data impacts time to market,
cost-efficiency and satisfaction across
suppliers and end-customers. Modernization of
B2B integration in recent years has moved
forward in fits and starts, often undermined by
competing priorities and misalignment between
business and IT managers.
Published By: SundaySky
Published Date: Mar 06, 2018
Brands no longer hold all the cards in their relationships with consumers.
This is the age of empowered customers. They are in control, and they will quickly disengage at the first sign of irrelevance. Regaining their attention once that has happened is difficult.
That is why so many CMOs and marketers are searching for new ways to engage and transform consumer relationships.
Providing value-rich video ad experiences can mean the difference between being remembered for all the right reasons, and getting lost in the cacophony of advertising chatter.
These kinds of ads motivate consumers to take the next-best actions that drive customer behavior change and help brands achieve their business goals far more effectively than traditional formats.
Published By: Cohesity
Published Date: Nov 20, 2018
Today, hybrid cloud is increasingly the norm, and enterprises are challenged with ways to have visibility, manage and make use of all this data – both on-premises and in the cloud. While much attention has been given to primary data affecting mission-critical workloads, data for secondary workloads – backup, test/dev, disaster recovery, and archiving to name a few – have become siloed the same way application data has, leading to multiple point solutions to manage an increasing amount of data.
This white paper looks at the evolution of these challenges and offers practical advice on ways to store, manage and move secondary data in hybrid cloud architectures while extracting the hidden value it can provide. Download to learn more.
City leaders around the world are working to improve the quality of life and increase the number of useful services for their citizens, businesses, and visitors. Smart city initiatives are gaining attention in several countries, as administrators, industry, and citizens are working together to enhance their communities, cities, regions, and nations. After more than ten years of smart city hype, innovative projects have emerged, but few have provided a disruptive impact on the city system itself. Because every city is different, few of the existing models apply universally. An effective response requires leaders to consider a series of prerequisites:
• Consider the local culture and the people • Prioritize basic needs and requests • Work at overcoming silos and encourage collaboration across departments • Consider each “smart” initiative as an integral part of an overall city system
A smart city reflects a number of aspirations: efficiency, resiliency, connectedness, innovatio
The advantages blockchain can bring to the automotive ecosystem, both in facilitating
collaboration among participants and enabling capabilities for new mobility business
models, have gotten the attention of automotive executives. In addition to enabling a
single source of data, blockchain can facilitate device-to-device transactions, smart
contracts, and real-time processing and settlement. For the automotive industry, this
translates into improvements and operational efficiencies in areas such as supply chain
transparency, financial transactions between ecosystem participants, authenticating
access to cars, and customer experience and loyalty.
Cybersecurity has become a leading topic both within and beyond the corporate boardroom. This attention is well-founded and marks a transition from information security being a concern primarily for businesses and governments to it being broadly acknowledged as an issue that impacts and requires the attention of everyone, from individual consumers to entire countries.
2017 was a momentous year in security, even though the DDoS landscape appeared to plateau. Maybe it was because Mirai hit so hard at the end of 2016 and the owners of other botnets were retooling to catch up. Maybe it was because news of large data breaches captured so many headlines, drawing the attention of both criminals and the public. Or maybe it is simply due to the cyclical nature of attack popularity that we have seen in the past. No matter the cause, our prediction is that the trend won’t continue in 2018, and it is not time to be complacent. The Mirai botnet is far from played out, as botnet creators are continuing to modify the source code for their individual needs and, with more connected platforms devices than ever, the Internet will continue to offer fertile ground for largescale attacks.
Information on artificial intelligence (AI) is flooding the market, media and social channels. Without doubt, it’s certainly a topic worth the attention. But, it can be difficult to sift through market hype and grandiose promises to understand exactly how AI can be applied in practical and reliable solutions. Like most technological advances, incorporating new technology into business processes requires significant leadership and effective direction that all stakeholders can easily understand.
Great leaders become great by balancing strategy with tactics, future vision with current reality and strengths with weaknesses – all with the goal of accomplishing a clearly defined objective. Great leaders also understand that people are the most valuable resources within their organization. To drive and inspire their success, you must optimize strengths while recognizing inherent weaknesses.
Many of our daily human experiences and interactions involve machines or devices of some sort. Technolo
Times are changing. Consumer’s attitudes towards gardening have changed dramatically in recent years. The garden and landscape industries are still powerful draws, but competition for consumers’ attention is fierce-successful garden retail centers must adjust to these changing times.
In this whitepaper, written by retail garden and hardware industry expert Ian Baldwin, explains the importance of customer loyalty by understanding and adapting to the new ways customers shop by matching the in-store experience to today’s buyers’ needs.
View this whitepaper written by industry expert to learn how to create the best shopping experience for your lawn and garden customers.
Published By: Monotype
Published Date: Sep 09, 2015
The mobile app marketplace is exploding, and this means your mobile app will face tough competition in the fight for attention and user adoption. One powerful way to attract new users, generate positive reviews and establish your brand identity is with the typefaces you select.
Published By: BlackLine
Published Date: Aug 06, 2018
BlackLine Account Reconciliations drives financial close accuracy by automating and standardising the reconciliation process. Quickly import transactions and balances from any ERP and compare it to source data to ensure completeness and accuracy. Automatically identify differences and focus your attention on discrepancy research and resolution. Consolidate all comments and supporting documents in one centralised repository, and gain visibility into your reconciliation process. Eliminate the manual financial close process and
work smarter with BlackLine’s automated account reconciliation system.
Engaging with candidates is a long game. To be remembered, it's crucial to take the necessary steps to develop effective relationships, grow your network, and cleverly capture candidates' attention.
Join TripAdvisor's Jeff McCarthy and Lori Busch as they share how to leverage recruitment marketing and outreach platforms to improve response rates, influence long-term relationships, and stay top of mind with candidates.
In this webinar, you'll learn:
TripAdvisor's messaging strategies for increasing open rates by 15%
How to structure a multi-touch nurturing workflow to sustain a relationship with candidates
A breakdown of TripAdvisor's Attract, Engage, and Convert model
Why they emphasize employee-generated content as vital to branding and candidate engagement
Published By: Inspirus
Published Date: Oct 04, 2017
Learning and development plays a critical role in any organization. Although learning has been unequivocally linked to high-performing organizations, we believe there hasn’t been enough attention paid to the lasting effects learning plays in engaging your workforce.
Published By: Inspirus
Published Date: Oct 04, 2017
Generations are getting much more attention, especially when it comes to the workplace. For the first time ever, we have five generations in the workplace. Let’s look at the differences and the commonalities.
Published By: Anaplan
Published Date: Aug 28, 2018
For many years, large corporations have employed financial planning and analysis professionals to oversee budgeting, planning, forecasting and analysis. But the sea-change in technology, data and the competitive landscape is having a sustained impact on the FP&A function as it transforms from a predominately budgeting function to a forward-focussed strategic contributor.
Now, as new cloud technology makes implementing modern FP&A quicker and cheaper, the function has become more accessible to medium-sized, or even smaller, organisations. There is a nascent but growing realisation that this corner of the finance function should be demanding more of an organisation’s attention, large or small, because having accurate and timely visibility, further into the future, could mean the difference between success and failure in today’s highly uncertain and volatile business environment.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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