Published By: Mintigo
Published Date: Nov 20, 2017
What is ABM and why is it so cool? Rarely do new trends catch the attention of marketers with the velocity and intensity of Account Based Marketing (ABM). So what is ABM and how should marketing and sales executives strategically evaluate an ABM program for their organization?
The definition of ABM is: The systematic process to use data and
intelligence to discover, identify, segment, target, engage and win business.
Your information can be one of your greatest assets - helping you stay on top of regulatory requirements, close to customers, and ahead of the competition. Organizations that pay attention to their data will be the ones to survive and thrive. So how do you obtain a complete view of your information when it is scattered across silos? Or integrate data from structured and unstructured data sources? Or help reduce the risk of inaccurate reporting? And how do you manage your information more effectively to help keep costs from spiraling out of control?
Information on artificial intelligence (AI) is flooding the market, media and social channels. Without doubt, it’s certainly a topic worth the attention. But, it can be difficult to sift through market hype and grandiose promises to understand exactly how AI can be applied in practical and reliable solutions. Like most technological advances, incorporating new technology into business processes requires significant leadership and effective direction that all stakeholders can easily understand.
Published By: Symantec
Published Date: Jan 15, 2014
This year’s ISTR once again covers the wide-ranging threat landscape, with data collected and analyzed by Symantec’s security experts. In this summary, we call out seven areas that
deserve special attention.
The book contains seven chapters that cover tax advantages, multi-Life advantages, policy design, plan communication and implementation. The fact sheet will be an eye opener for any business owner. With stats like the annual cost to companies for workers lost productivity due to elder care responsibilities is estimated at $2,110.00 per employee, to the tune of 33.6 billion a year; a business owner cannot afford not to pay attention.
Read this white paper to learn how BI can combine your explicitly-defined business rules and automatically-identified statistical information to deliver the best possible content to your customers for every single interaction.
Last year's Super Bowl was disappointing on every level and simply could not live up to the hype. 2015 could not have provided a more opposite result. This was the year of the emotional rollercoaster. NBC is known for their heartfelt sports coverage and has mastered the art of storytelling, all on full display for Sunday's game. The network leveraged all their best tactics with outstanding results. The game was high drama at its best and kept the audience engaged to the very end.
Brands had serious competition from the games itself this year, but brought their own flood of emotions with some familiar storylines that garnered significant social conversation volume to very unexpected commercials eliciting strong negative feedback. In this analysis we will examine how brands used social media to continue the conversation, leverage assets and advocates, and even create intentional mistakes to earn attention.
Download this January, 2015 report to learn how you can evolve your email marketing practices and boost your business results. You’ll learn why today’s consumers ignore traditional emails — and what you can do to recapture their attention.
The ‘lights on’ challenge, where organizations purely focus on the day-to-day running of the organization, continues to leave little scope for innovation. Ever-increasing IT backlogs, together with support and resourcing issues, compete for attention with compliance projects and new innovation. A breakthrough is needed.
Greater IT efficiency cannot be achieved by a small fix here or there – a new way of thinking is required to help deliver value and address your operational challenges. Here are ten actions your organization can take on this journey of major change.
Published By: ForeScout
Published Date: Aug 15, 2017
In this IDC Perspective report, research director Abhi Dugar looks at IoT security in the context of widespread cloud adoption, paying special attention to enterprises that maintain hybrid deployments.
Published By: Tripwire
Published Date: Mar 31, 2009
How do organizations pass their PCI DSS audits yet still suffer security breaches? Paying attention to PCI DSS checklists only partially secures the cardholder environment. Learn the next steps for fully securing your data.
Being successful today and in the future will require a smarter marketing approach. Advertising clutter is at an all-time high and consumers are overwhelmed with thousands of marketing messages every day. There's more and more online and offline messages competing for our limited attention and most of us cannot deal with the tidal wave of advertising aimed in our direction.
Apache Spark hit the scene in 2014 and has grown to be the most popular software project in the history of Open Source. Attend this webinar and learn more about;
-What is Apache Spark?
-Why, is it so popular?
-Why is it important to you and your organization?
Apache Spark is allowing companies to drive innovative ways to compete using one of the most valuable assets in the 21st century, Data! Apache Spark is the fastest growing framework for powering Big Data Analytics today and for the future. Register to attend this webcast and learn more.
With competition growing for your prospects’ attention, it’s never been more important to create powerful messaging that builds a bridge between an issue that’s on their minds and your company’s solution or service. This white paper outlines three steps for creating relevant messages and effective calls to action.
In this age of technological distractions, catching and keeping someone's attention during presentations is more important than ever before, and it's especially so for webinars. Fortunately, presenting online isn't hard - but it is different.
Watch this on-demand webinar with Roger Courville, author of The Virtual Presenter's Handbook, for a practical session on how to take your online presentations from good to great.
Effectively engaging prospects is one of the greatest challenges you'll encounter with a virtual sales presentation. If you don't hold a prospect's attention, you probably won't make the sale.
This new What Works! eBook explores best practices for effectively engaging prospects in a virtual environment to shorten the sales cycle, beat the competition and close more business.
In 2.7 seconds, a prospect will decide whether to read, forward or delete your email. (How are we doing so far?)
This new eBook by Jill Konrath, sales strategist and author, explores how to craft an email message that grabs the attention of prospects and compels them to continue the conversation.
You only have seconds to make a good impression on prospects. Can you grab their attention and prove your competence in fewer than 90 words?
This one-pager by Jill Konrath, sales strategist and author, outlines seven essential guidelines that will increase your email prospecting success.
Want to connect with today's phone-averse, time-starved prospects? Use email. Sure, most emails get deleted upon arrival, but that's because most emails aren't written right.
Watch this on-demand webinar to learn from sales expert Jill Konrath as she explores how to craft an email message that grabs the attention of prospects and compels them to continue the conversation.
As the pace of business continues to accelerate, forward-looking organizations are beginning to
realize that it is not enough to analyze their data; they must also take action on it. To do this, more
businesses are beginning to systematically operationalize their analytics as part of a business process.
Operationalizing and embedding analytics is about integrating actionable insights into systems and
business processes used to make decisions. These systems might be automated or provide manual,
actionable insights. Analytics are currently being embedded into dashboards, applications, devices,
systems, and databases. Examples run from simple to complex and organizations are at different
stages of operational deployment. Newer examples of operational analytics include support for
logistics, customer call centers, fraud detection, and recommendation engines to name just a few.
Embedding analytics is certainly not new but has been gaining more attention recently as data
volumes and the freq
Modern data centers have and continue to undergo transformation. Driven by familiar trends, green IT, endpoint growth, externalization, and increased resource requirements, modern data centers support more services, users, and data than ever before. The potential of new risks to the modern data center demands renewed attention to data center security. Data center architects must build in proper security controls, and policies and processes to address and mitigate these new risks.
While software license costs are a major expense, most companies spend very little time managing this critical and widely distributed asset until an audit occurs or a cost reduction program forces attention. This should be the year you flip from being reactive to being proactive in dealing with software asset and license management. Costs savings and peace of mind are just two of the benefits that you will realize.
In this Webcast an analyst from Frost and Sullivan will go over the results of a recently published white paper on this topic and Deloitte & Touche will discuss the benefits their customers have gained in automating their license management processes.
View this Webcast to learn how you can reclaim licenses, avoid unnecessary license costs, achieve continuous compliance, and improve risk management.
What's in the white paper?
Great customer service hinges on efficient order fulfillment — especially the initial processing of a customer’s order. With thousands of sales orders coming into most large organizations monthly, this mission-critical process can demand a significant portion of customer service representatives’ (CSRs') time and attention in the quest for near-perfect input accuracy and order fulfillment.
But such intensive personnel support isn’t necessary for effective order processing. Great customer service doesn’t have to be cumbersome. Sales order automation can transform customer service and operations which provide quantifiable benefits to the organization.
Automation provides an opportunity to improve order management by:
• Reducing error rates and decreasing costs per order
• Improving process transparency from receipt to archival
• Reducing reshipping and inventory problems
Ignoring the potential of AR analytics is a losing game. In order to boost your collection rate and maximize resources, departments should be analyzing a plethora of statistics — not just DSO.
This playbook discusses the six metrics your AR department should be paying attention to and how they can separate themselves from competition and provide customers with an improved experience by:
• Measuring Key Performance Indicators (KPIs)
• Making process improvements based on analytics
• Centralizing collection activities
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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